Founding Growth Marketer

Birdsview; Oslo fylke; On-site; NOK 900,000 - 1,200,000; Full time

Job summary

Birdsview is seeking a Founding Growth Marketer to build the growth engine from the ground up, turning a great product into a steady pipeline. You’ll leverage AI tools to design and test campaigns across channels, turning technical value into clear messages for engineers and asset owners, and hand qualified leads to the sales team.

This foundational role requires hands-on execution, experimentation, and the ability to shape our international growth strategy from the start.

Qualifications

• 1–3 years of experience in B2B growth or marketing.
• Proven ability to build and run a complete growth engine across channels.
• Experience setting up tracking, reporting and analytics to prove performance.
• Experience in developing, testing, and refining positioning and messaging in collaboration with sales.

Responsibilities

• Design and implement Birdsview's growth marketing engine from the ground up.
• Own demand generation across content, paid, and organic channels.
• Run experiments to determine what actually converts and optimize campaigns.
• Hand qualified leads to the sales team and iterate based on feedback.
• Set up measurement, reporting, and analytics to drive continuous improvement.
• Translate complex technical value into resonant messages for engineers and asset owners.

Skills

AI-first

Growth engine

Tracking analytics

Messaging

B2B marketing

English fluency

Norwegian advantage

Willing relocate

Tools

Job description

Who we are looking for

We're looking for a Founding Growth Marketer to build Birdsview's growth engine from the ground up, the person who turns "we have a great product" into a steady flow of qualified pipeline. AI first person.

Birdsview - Prolonging the lifetime of the built world

Birdsview is a Norwegian technology company on a mission to change the way we preserve critical infrastructure to ensure a more sustainable and secure future.

Infrastructure is one of society’s most important assets. It includes the buildings we live in, the bridges we cross and the power grid that provides us with electricity. These structures are aging rapidly, and solutions that help preserve and secure critical infrastructure are now needed more than ever.

Birdsview's state-of-the-art technology combines radar (GPR), lidar, and AI to visualize what’s inside structures without destructive interventions. This allows for efficient and cost-effective inspection and monitoring of our most precious infrastructures - and enables clear, user-friendly visualizations that enhance understanding, extend asset lifespan, and promote material reuse - ultimately reducing costs and CO₂ emissions.

We are 17 people, we have customers in 9 countries, and we raised NOK 40.5 million from leading Nordic VC's to scale internationally.

About The Job And Why It Matters

Much of concrete inspection today still relies on manual methods and fragmented, ageing non-destructive testing (NDT) equipment. You will help structural engineers, contractors, surveying specialists, and asset owners see clearly what is hidden inside the concrete. New critical data, faster inspections, and real cost savings are why they want our technology in their daily projects.

As a Founding Growth Marketer, you will be the engine of our international growth. The role is hands‑on: you'll use AI tools to build and test campaigns across channels, turn technical value into content that resonates with engineers and asset owners, run experiments to find what actually converts, and hand qualified leads to our sales team. This is a foundational role in a newly formed marketing function, where you will have a direct impact on our strategy, processes, and success.

• Build the engine You'll design and implement our full growth marketing engine, taking a foundational role in shaping our strategy.
• Own demand generation Own demand generation across content, paid, and organic channels, directly impacting qualified lead flow to sales. You're measured on qualified leads reaching sales.
• Find the message that lands Test positioning against our different customer segments; engineers, contractors, asset owners and find the one we can scale. Nobody has the answer yet.
• Work the funnel with sales Hand qualified leads to our sales team, and use what they hear back to sharpen the next campaign.
• Build the measurement Set up tracking, reporting, and analytics to measure performance, identify effective strategies, and drive continuous improvement.
• Make the technical obvious Leverage AI tools to create and test innovative campaigns that translate complex technical value into resonant messages for our target audience.

What we're looking for

• AI-first, systematic and test-driven. You run experiments, read the data, and a campaign that flops doesn't slow you down.
• Proven ability to build and run a complete growth engine: lead generation, content, paid campaigns, organic channels.
• Skills in setting up tracking, reporting and analytics, so performance is measured rather than asserted.
• Experience developing, testing and refining positioning and messaging, in collaboration with sales and leadership.
• 1–3 years of experience in B2B growth or marketing, ideally in a startup or scale-up. Hands‑on and results‑oriented, this is a building role.
• Fluent English; Norwegian is an advantage.
• Based in Bergen or Oslo, or willing to relocate.

Why this is interesting

• Top‑tier colleagues Work alongside leading people in a supportive and ambitious team culture, with regular social events and company trips.
• Build it yourself Be a foundational member, directly shaping our international sales strategy and playbook.
• Room to grow We're building the commercial team right now. What you own in a year depends on what you build in the first six months.
• Compensation Competitive salary and equity - become an owner.
• Impact Make a tangible impact on preserving critical infrastructure and fostering a circular economy.
• Location Work in Bergen or Oslo with a fast-moving, hands‑on team. Excellent working facilities at StartupLab centrally located in both cities.

View the full details for the job here.