Digital Sales & Marketing Analyst

Strawberryhotels; Oslo; On-site; NOK 750,000 - 1,050,000; Full time

Benefits offered by this job

Flat structure

Autonomy

Social events

Staff & friends discounts

Job summary

Strawberryhotels is seeking a curious Digital Sales & Marketing Analyst to turn complex data into commercial actions. You will partner with the Digital Sales team, dive into cross‑channel data, and identify why sales shift to proactively propose bold, actionable solutions that drive growth across our Nordic hotel portfolio.

You will tell the story behind the numbers, not just pull dashboards, and you will work in a high‑tempo environment with a hybrid setup in Solna or Oslo.

Qualifications

• Strong experience with digital marketing, including paid media.
• Strong experience with digital analytics tools (GA4, PowerBI).
• Around 5+ years of digital analytics experience with a commercial mindset.

Responsibilities

• Analyze cross‑channel performance and identify drivers of sales fluctuations.
• Provide actionable insights to optimize digital sales and marketing.
• Evaluate campaign ROI, customer acquisition and CRO opportunities.
• Partner with Digital Sales leadership to drive data‑driven initiatives.
• Tell the story behind the data and influence business decisions.

Skills

Digital marketing

Digital analytics

SQL

Analytical mindset

Tools

GA4

PowerBI

SQL

Job description

Are you a curious, fast-paced analyst who loves turning complex data into clear commercial actions? Do you thrive in an environment where your insights actually lead to real-world execution, rather than dying in a presentation slide? If you're looking for a place to build long-term impact, join a high-performing team with work-life balance - this is your place to thrive!

We find ourselves at an exhilarating position. We’ve grown to over 250 hotels, and by breaking the historic 20 billion NOK revenue milestone, we have proven that our formula works. Over the last two years, we have transformed how marketing and digital sales operate at Strawberry – shifting from a support function to a commercial growth engine. While this work has earned multiple industry awards, we are far from done, and we need a proactive analyst to help us understand why performance shifts and what we should do next.

What you will be doing

As our Digital Sales & Marketing Analyst , your main role is to be a trusted business partner and commercial challenger. You’ll dive into our cross-channel data, pinpoint why sales fluctuate, and proactively bring new solutions to the table – including the ones we didn't know we needed.

A core part of your mission will be to support and empower our Digital Sales team - led by Rebecca de Sousa, Director of Digital Sales - providing them with the actionable insights needed to optimize commercial performance across our channels.

(We’re not looking for a human dashboard generator to just pull static numbers. We want someone who tells the story behind the data and makes things happen.)

• Identify improvement potential and increase digital performance
• Dig into the why behind performance shifts. Evaluate campaign effectiveness, marketing ROI, and customer acquisition to present bold, actionable ideas to our Digital Sales leads.
• Analyze performance across digital channels (SEO, paid media, direct traffic) and contribute to CRO initiatives by identifying conversion drop-offs and evaluating A/B tests.
• Drive Initiatives Proactively. Take full ownership. Spot opportunities, ask the brave questions ( "Have we looked into this?" ), and run with them.
• Balance Strategy & Speed. Move seamlessly between fast ad-hoc requests and broader strategic thinking. You keep a high pace and know that a pragmatic answer today often beats a answer next month.

Who we think you are

You are a curious commercial storyteller who naturally digs beneath the surface and has the confidence to translate raw data into persuasive business recommendations. You are pragmatic and action-driven , thriving in high-tempo settings where you choose momentum over perfectionism when speed is required. You might currently be working at a digital agency, consultancy, or startup, feeling ready to step over to the "client side" to own projects end-to-end. Or, you might already be in-house, looking for higher momentum and sharper colleagues.

• Strong experience with digital marketing (for example paid media)
• Strong experience with digital analytics tools (e.g. GA4, PowerBI) and a solid understanding of the digital customer journey. Whether you already know SQL or are eager to learn on the job matters less than your analytical mindset.
• We believe you have a solid background in digital analytics (around 5+ years of experience), but what truly sets you apart is your commercial acumen, technical confidence, and ability to drive impact through data.

Details: You will report to Dianne Robillos, as part of her Commercial Insights & Personalization team. Here, you get a solid data community of analyst colleagues to spar with, while acting as the primary bridge to daily commercial execution Location: Solna or Oslo (with flexibility through our hybrid office setup). Working Language: Swedish, Norwegian, or English.

We are currently unable to provide visa sponsorship for this role.

What we can offer you

• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture that believes every stay should be a story worth telling.
• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family!
• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 250+ hotels.

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

What’s in it for you?

As part of Strawberry, you will get the best employee benefits of the industry.

A culture to cherish

Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after-work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!

Job security for peace of mind

When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.

Room to grow

With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full-time, part-time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn't the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!

Explore more

We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays