Digital Marketer (m/f/x)- Oslo, Norway

NIO; Oslo; On-site; NOK 450,000 - 600,000; Full time

Job summary

Join NIO as a Digital Marketer and lead data-driven growth initiatives through innovative digital campaigns. You will manage analytics, optimize marketing strategies, and collaborate with creative teams to enhance brand presence across platforms. The role offers a unique opportunity to shape the user experience in the premium electric vehicle market. If you're passionate about digital marketing and analytics, we'd love to hear from you!

Qualifications

• Proficiency in paid social/ad platforms and A/B testing tools.
• Experience with CRM tools, CMS tools, UX principles, and HTML5 are a plus.

Responsibilities

• Implement and manage Google Analytics 4 for actionable insights.
• Plan, publish, and monitor paid/organic digital campaigns.
• Collaborate with creative teams to align assets with best practices.

Skills

Expertise in GA4

GTM

Data visualization

Basic design skills

Translations from English to Norwegian

Strong analytical mindset

Tools

Photoshop

Figma

Indesign

CMS tools

Job description

About NIO

NIO Inc. is a pioneer and leader within the premium smart electric vehicle market. Founded in November 2014, NIO’s mission is to shape a joyful lifestyle by offering high-performance smart electric vehicles and the ultimate user experience – building a community that shares joy and grows together.

NIO designs, develops, jointly manufactures, and sells premium smart electric vehicles, driving innovations in next-generation technologies across autonomous driving, digital technologies, electric powertrains, and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery swapping technologies, Battery as a Service (BaaS), as well as its proprietary autonomous driving technologies and Autonomous Driving as a Service (AdaaS).

NIO’s product portfolio consists of the all-new ES8 (or the EL8), a smarter, safer and more sustainable, luxury six-seater electric SUV, the ES7 (or the EL7), a mid-large five-seater smart electric SUV, the ES6 (or the EL6), a five-seater all-round smart electric SUV, the EC7, a five-seater smart electric flagship coupe SUV, the EC6, a five-seater smart electric coupe SUV, the ET7, a smart electric flagship sedan, the ET5, a mid-size smart electric sedan, the ET5T, a smart electric tourer, and its smart electric executive flagship, the ET9.

For our User Development Team in Oslo, Norway we are looking for a

Digital Marketer (m/f/x)

Role: Drive data-driven growth through digital campaigns, analytics, and platform optimization.

Key Responsibilities:

Data & Analytics:

• Implement and manage Google Analytics 4 (GA4) for actionable insights.
• Set up and optimize tracking via Google Tag Manager (GTM) and internal tools (TITAN).
• Conduct A/B testing to refine campaigns and UX across platforms.

Campaign Execution:

• Plan, publish, and monitor paid/organic campaigns across platforms (APP, Meta, Google Ads, LinkedIn, etc.).
• Create content calendar and media planing based ongoing activities quarterly.
• Collaborate with creative teams (EU/HQ) to align assets (images/video) with platform-specific best practices.
• Explore and test new platforms.

Content & Optimization:

• Design basic creatives using Photoshop (banners, social assets).
• Develop and segment email newsletters (3rd party tools/In-house tools).
• Update and Publish website/landing page content for SEO and conversion.
• Update and Publish content in NIO APP.
• Translate from english to norwegin text.

Stakeholder Management:

• Follow up agencies (media, SEO, PR) to align strategies.
• Deliver clear performance reports (ROI, CTR, CPL).

Required Skills:

• Expertise in GA4, GTM, and data visualization (Looker Studio/Tableau).
• Proficiency in paid social/ad platforms and A/B testing tools.
• Basic design skills (Photoshop, Figma, Indesign) and CMS experience.
• Strong analytical mindset and agency collaboration skills.
• Translations from English to Norwegian.
• Supporting team on other tasks (on-site events, PR etc).
• Experience with CRM tools, CMS tools, UX principles, and HTML5 are a plus.

This isn’t just another job. It’s an opportunity to join a movement to change the mobility experience for everyone. If you find that as exciting as we do, come join us!

To apply for this role please send your CV (in English).

We look forward to hearing from you!

NIO as a Global User Enterprise has organized its business globally. Depending on the job you are applying for, it may be necessary to involve hiring managers outside the European Economic Area (EEA), that are engaged at another NIO group company, such as NIO Co., Ltd located in Shanghai, China or NIO USA Inc, Palo Alto, USA. If data is processed in countries outside the EEA, NIO uses standard contractual clauses published by the European Commission, with appropriate technical and organizational measures, to ensure that your personal data is processed in accordance with European data protection standards. The location of this job is at Petneházy street 2, Budapest 13th district, Hungary.