Demand Generation Manager

Attensi; Oslo fylke; On-site; NOK 900,000 - 1,200,000; Full time

Job summary

Attensi is seeking a results-driven marketing professional to drive integrated campaigns across PLG, PR, product marketing and sales. You will craft messaging, shape ads, and run paid media to build demand among large organizations. The role sits at the crossroads of product, marketing and leadership.

You’ll bring data-driven thinking, creativity, and a bias for action, with HubSpot expertise and a track record of turning insights into measurable pipeline growth.

Qualifications

• Structured and delivery-focused approach to campaigns.
• Pragmatic and creative mindset that values impact over perfection.
• Ability to drive campaigns that stop scrolls and drive meetings.
• Analytical with data-backed decision making.

Responsibilities

• Plan and run integrated campaigns with PLG, PR, product marketing, sales and industry teams.
• Shape creative and ads that carry the brand to key buyers.
• Run LinkedIn and ABM programmes with sales to build demand.
• Manage paid media with agencies to hit pipeline targets.
• Improve landing pages, offers and conversions; test optimization ideas.
• Report on outcomes and learnings, using HubSpot as backbone.
• Bring AI into plan, build and reporting processes.

Skills

Campaign planning

LinkedIn campaigns

Data analysis

Brand storytelling

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

GA4

Google Tag Manager

Job description

Attensi builds training that makes people exceptional at their jobs. We combine psychology, technology and games to turn the real situations of work into practice people actually want to do, from handling a difficult customer to talking out loud with an AI character who pushes back and tells them how they did.

Since starting in Norway in 2009, we've gone global. Our training has been played more than 200 million times in 150+ countries, for brands like Circle K, Zurich, Novartis, BCG, PwC, Accenture and KPMG. At an NHS hospital in Liverpool, our training gave frontline staff back more than 40,000 hours for patient care.

Today we're 220 people across Europe and the US, with our HQ in Oslo. We're on the path to becoming AI-native, with the ambition to be one of the next great global tech companies.

That ambition runs on pipeline, and on a marketing team built to drive it. Now we’re looking for someone to make our campaigns stand out and perform.

The challenge

We sell to large, complex organizations, where several people are usually involved in each decision. Winning them takes more than reach. It takes campaigns that are sharp, well targeted and hard to ignore.

We're building a marketing team that breaks with convention where it needs to, with one clear goal: to become a core driver of Attensi's commercial growth. You'll be a key part of that. You'll sit between product-led growth (PLG), PR, product marketing and our commercial teams, and turn their work into campaigns that reach the right buyers, move pipeline and strengthen the Attensi brand.

The timing is good. As we move to become AI-native, what we offer, who we can reach and how fast we can grow are all changing. This role will help shape how our marketing makes the most of it.

What matters most is what you've delivered and how you think, not how many years you've been doing it. If you're ready to make our campaigns impossible to ignore, this is your chance. Up for it?

What you'll do

• Plan and run integrated campaigns with PLG, PR, product marketing, sales and our industry teams, turning segment strategy into messaging and offers that are joined up and built to perform.

• Shape creative and ads that carry our brand to key buyers.

• Run LinkedIn and ABM programmes with sales, from the accounts most worth winning to broader campaigns that build demand across our segments.

• Manage paid media as part of the mix, working with our agencies to keep campaigns well briefed, well run and delivering against pipeline targets.

• Improve landing pages, offers and conversion paths, and test your way to what converts.

• Report clearly on what worked, what didn't and what to do next, using HubSpot as the backbone.

• Bring AI into how you plan, build and report campaigns, like teams across Attensi already do.

Who you are

• You're structured and love driving things forward. You keep many moving parts on track and get campaigns out the door.

• You're pragmatic and creative. You know when "good and live" beats "perfect", and you still push for work that stands out.

• You know what makes someone stop scrolling, and what makes them book a meeting.

• You're analytical. You can say what a figure proves, and just as clearly what it doesn't.

• You have a point of view, you back it with data, and you bring sales, marketing and leadership with you.

• You know HubSpot well, or you'll get up to speed fast.

Nice to have: B2B campaigns with real budget and targets behind them, hands-on experience with LinkedIn Campaign Manager and Google Ads, and GA4 or Google Tag Manager.

What do we offer?

At Attensi you'll join a fast-growing scale-up, recognised as one of The Sunday Times Best Places to Work 2026. You'll work in a flat, open and collaborative environment, surrounded by committed and talented colleagues from a wide range of cultural and academic backgrounds.

We're committed to helping people grow with us, and you'll have the chance to shape this role over time. Expect real challenges, real ownership and big ambitions.

We also have a lot of fun. From Attensi Days to sporting events, after-work drinks, parties, game nights and company trips, there's always something going on.