CRM & MarTech Platform Specialist

If P&C Insurance Ltd (publ), Branch Finland; Alta; Hybrid; NOK 700,000 - 900,000; Full time

Benefits offered by this job

Hybrid work

Wellness benefits

Insurance

Lunch benefit

Pension

Job summary

If is seeking a MarTech Platform Enablement Specialist to help Nordic teams adopt Bloomreach CDP, translate platform capabilities into real-world use cases, and build scalable governance and training programs across markets.

You will work with platform users, business stakeholders, and IT colleagues in a hybrid, Nordic-centered environment, contributing to analytics, engagement, and lifecycle management initiatives.

Qualifications

• Experience in a platform enablement, key-user, system administration, MarTech, CRM, or related role.
• Hands-on experience with Bloomreach CDP would be a strong advantage.
• Demonstrated ability to help users adopt technology through training, coaching, facilitation, documentation, or community building.
• Practical understanding of customer engagement platforms and how their capabilities translate into business use cases.
• Understanding of data structures, event-based data models, digital touchpoints, audiences, and journey orchestration.
• A structured approach to governance, standardization, documentation, and scalable ways of working.
• Strong stakeholder collaboration and communication skills to explain complex topics clearly.
• Professional fluency in English.
• Awareness of privacy, consent, GDPR, and ePrivacy in customer engagement

Responsibilities

• Drive adoption of Bloomreach Engagement by translating platform capabilities into relevant use cases.
• Build an active end-user community through onboarding, training, coaching, demonstrations, and guidance.
• Help users understand new platform features, data capabilities, and effective usage.
• Review campaign implementations and suggest improvements per guidelines and best practices.
• Establish scalable governance with templates, docs, naming standards, and reusable resources.
• Provide governance and lifecycle management so resources remain structured across markets.
• Offer guidance on privacy, consent, and regulatory requirements for engagement activities.
• Act as first point of contact for functional platform questions and coordinate escalation when needed.
• Collaborate with users to identify opportunities to improve platform experience and reduce time to market.

Skills

Platform enablement

Stakeholder collaboration

Training & coaching

MarTech domain

English fluency

Tools

Bloomreach CDP

Job description

Would you like to help teams across the Nordics get greater value from customer engagement technology? We have renewed the technology and capabilities that support customer engagement and personalization. We are now taking the next step: scaling adoption, establishing consistent ways of working, and enabling teams to deliver relevant customer engagement more efficiently. As our MarTech Platform Enablement Specialist, you will help users succeed with our customer engagement platforms. Your initial focus will be Bloomreach Engagement (CDP), where you will connect platform capabilities, customer data, business needs, and practical ways of working. This is primarily a platform enablement and governance role. You will work closely with platform users, business stakeholders, and technical specialists rather than owning campaign production or software development.

What you will do

• Drive adoption of Bloomreach Engagement (CDP) by translating platform capabilities into relevant customer engagement use cases.
• Build an active end-user community through onboarding, training, coaching, demonstrations, and practical guidance.
• Help users understand new platform features, customer data capabilities, and effective ways to apply them.
• Review campaign implementations and recommend improvements based on agreed guidelines, good practices, and customer experience principles.
• Establish and support scalable ways of working, including shared templates, documentation, naming practices, and reusable platform resources.
• Support governance and lifecycle management so that shared resources remain structured, documented, maintained, and consistently used across markets and teams.
• Provide functional guidance on privacy, consent, and regulatory requirements related to customer engagement activities.
• Act as the first point of contact for functional platform questions, resolving issues where possible and coordinating technical escalation when needed.
• Work with users and platform colleagues to identify opportunities to improve the platform experience and reduce time to market.

The precise scope of the role may be adapted to the selected candidate’s experience and strengths.

About the team

You will join Customer Engagement & Analytics, where we are strengthening our capabilities in analytics, customer engagement, lifecycle management, and CRM. You will work closely with the Bloomreach platform team and the end-user community across the Nordics. You will also be part of a platform squad that brings together IT and technically oriented business colleagues. Organizationally, the role belongs to the Marketing & Communication Solutions chapter, where you will collaborate with colleagues working with related competencies and priorities.

What you need to succeed

• Experience in a platform enablement, key-user, system administration, MarTech, CRM, customer engagement, or related role.
• Hands-on experience with Bloomreach CDP would be a strong advantage.
• Demonstrated ability to help users adopt technology through training, coaching, facilitation, documentation, or community building.
• Practical understanding of customer engagement platforms, such as Bloomreach CDP, and how their capabilities can be translated into valuable business use cases.
• Understanding of data structures, event-based data models, digital touchpoints, audiences, and journey orchestration.
• A structured approach to governance, standardization, documentation, and scalable ways of working.
• Strong stakeholder collaboration and communication skills, including the ability to explain complex topics clearly to different audiences.
• Professional fluency in English.
• Awareness of how privacy, consent, GDPR, and ePrivacy affect customer engagement activities.

What we offer

• An opportunity to shape how a modern customer engagement platform is adopted and used across the Nordics.
• Close collaboration with skilled colleagues across MarTech, customer engagement, analytics, data, and IT.
• Opportunities for professional development and career growth within the largest insurance company in the Nordics.
• An inclusive and collaborative working environment.
• Hybrid working possibilities.
• Wellness, insurance, lunch, and pension benefits

Location and travel

Location: Any main If office in the Nordics or Baltics. Travel: Occasional travel to other If offices is expected. Start date: By agreement.

Union representatives

• Forena: Lidgren, Carina [e-mail]
• SACO: Nordström, Oskar [e-mail]

About If

If is an insurance company that helps a lot, and many. 4.5 million customers in seven countries, to be fairly precise. In order to help a lot, it is of course a given that we also support and uplift each other, no matter who we are and where we come from. We give each other boost, trust, and space so that we can reach new heights, together. And everyone of us can come to work every day feeling insured of growth.