CRM & Loyalty Platform Specialist

Strawberryhotels; Oslo; Hybrid; NOK 700,000 - 1,000,000; Full time

Benefits offered by this job

Flexible work model

Great lunches

Employee discounts

Job summary

Strawberry is seeking a CRM & Loyalty Platform Specialist to develop, optimize, and support our CRM and Loyalty capabilities. You will work with the Salesforce team and external partners to implement data-driven enhancements and run the Loyalty program, Gravty, and Salesforce Data 360 initiatives.

You will report to the CRM & Loyalty Platform Owner in the Tech department. The role is based at our HQ in Oslo or Stockholm, with a flexible hybrid model and strong emphasis on collaboration and

Qualifications

• 3 years of operational CRM experience, focused on the B2C segment.
• Experience gathering and translating functional & technical requirements.
• Experience coordinating with external vendors or SI partners.
• Knowledge of data platforms and master data management is a plus.
• Fluent in English and Norwegian/Swedish; strong communication with stakeholders.

Responsibilities

• Stay up to date with trends in CRM and Loyalty technologies.
• Learn Gravty and support its ongoing development.
• Gather business needs and translate into technical user stories.
• Ensure data is structured and up to date for insights and personalization.
• Lead end-user training and act as a Super User for the system.
• Collaborate with Product Teams and Loyalty/Customer Experience stakeholders.

Skills

CRM & Loyalty platforms

Salesforce

Stakeholder management

B2C CRM experience

Data mapping & reporting

Norwegian/Swedish & English

Tools

Salesforce Data 360

Gravty

Job description

As a CRM & Loyalty Platform Specialist , you will work alongside the CRM & Loyalty Platform owner and our Salesforce team to further develop, optimize and support our CRM and Loyalty Platform capabilities in collaboration with the Loyalty & Customer experience team. A key part of the role is contributing to the development of Salesforce CRM, Gravty (LJI) and Salesforce Data 360, and acting as a technical point of contact towards our external delivery partners and vendors. This role requires hands‑on technical work and close collaboration with stakeholders, gathering technical & functional business requirements, and configuring platform components to support business strategies & initiatives across the organization.

Our Loyalty tech stack currently consists of:

• Gravty – Loyalty engine

Key Responsibility

Keep up to date with trends & technologies within the CRM & Loyalty domain

Learn our Loyalty platform, Gravty, and support the business in its use and continued development.

Work closely with internal stakeholders to understand their business needs & requirements, particularly the Loyalty and Customer Experience team.

Secure timeline and delivery for new features, both functional & technical.

Translate business needs to technical user stories

Contribute, together with the Data owner, to ensure that customer data is structured and is up to date for insights and personalization.

Support the business in planning and running the Loyalty program, as well as working closely with our Product Teams.

Be responsible for testing and signing off new functionality.

Lead end‑user training and serve as the system’s primary Super User

Monitor that all systems are synched as expected within the CRM & Loyalty domains.

Act as a key technical contact for external vendors, consultants and delivery partners, following up on quality, timelines and deliverables.

Support the implementation and rollout of Salesforce Data 360, including data mapping, matching & reconciliation configuration

Qualifications and Skills

Technical & functional knowledge around CRM databases & Loyalty engines, preferably Salesforce.

3 years of experience in operational work within any CRM and specifically toward the B2C segment.

Experience from working with functional & technical requirements

Experience working with and following up external vendors, consultants or system integrators.

Knowledge of, or interest in, data platforms and master data management, e.g. Salesforce Data 360, is an advantage.

Proven success in stakeholder management

Confidence and ability to communicate with stakeholders to support proposed development items, process improvements and operational needs

Proficiency in Norwegian/Swedish and English

Ability to work collaboratively in a diverse team environment.

Excellent problem-solving and communication skills.

Familiar with industry technologies to be able to gather & present relevant data

Join our team as a CRM & Loyalty Platform Specialist & leverage your technical expertise & knowledge around loyalty systems, development, setup & administration, this to help us evolve our loyalty platform towards innovation, business & process improvements, enabling our organization to increase guest & loyalty engagement and achieve our platform & business goals.

This is a permanent fulltime position with a start date to be agreed upon.

You will report to our CRM & Loyalty Platform Owner within the Tech department. This position is primarily based at our HQ in Oslo or Stockholm. You will enjoy great benefits, great lunches, and fantastic colleagues.

Why Join Us?

Real Impact & Empowerment: Play a central role in a dynamic digital transformation within a flat organization built on trust, autonomy, and room to make a real difference.

Growth & Community: Continuous professional development opportunities to advance your career , combined with a vibrant, social, and inclusive team environment.

Fantastic Perks: Excellent employee discounts, including steep staff, friends, and family rates at our hotels.

• Flexible Work Model: A hybrid working structure featuring three days of in‑person collaboration at our Stockholm or Oslo HQ, giving you the best of both worlds.

About us:

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. Our team of 20,000 passionate individuals from more than 166 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.

What’s in it for you?

As part of Strawberry, you will get the best employee benefits of the industry.

A culture to cherish

Our people always make guests their top priority! Our warm and welcoming atmosphere creates the right setting for you to flourish and work your magic. You will get the freedom you need to perform your tasks and solve problems as they arise in the best way you see fit. A strong team spirit and family-feeling foster a culture of collaboration. And when there’s something to celebrate, we make sure to have some fun! In larger cities, we also regularly host after‑work events to allow colleagues to mingle. How do we achieve all this you may wonder? We believe it’s down to the fact that we’re a diverse crowd full of energy, courage and enthusiasm. That’s how we create extraordinary experiences every single day!

Job security for peace of mind

When you work with us, we’ll take your whole life situation into consideration. We offer good job security through collective agreements and insurances, as well as paid parental leave, holiday leave, wellness allowance, attractive pension plans and competitive salaries. We’re there for you.

Room to grow

With more than 200 hotels across the Nordics, we offer you endless opportunities for career progression! Would you like to work full‑time, part‑time, a few hours here and there, or perhaps only a season? We have room for you, no matter where you’re at. We encourage creativity and curiosity, and we make every effort to foster a culture of learning for professional development. Ready to take your next career leap within the company? We applaud you and will help you achieve this! An academic degree isn’t the most important thing for us. If you have the right mindset, we can certainly promise you a bright future!

Explore more

We encourage you to get out and explore all that life has to offer! So, we always give numerous discounts to you and your friends and family at our hotels, bars and restaurants. As part of Strawberry, you get four FREE nights at our hotels each year* To remind you just how important you are, we’ll always do our best to offer you an upgrade! And on top of that, we’ve also partnered with other companies to give you sweet deals on air travel, charter holidays, car rental and lots more.

*If you are employed on a contract for at least 20% of full‑time working hours.

Our heart beats for the world around us. To meet global challenges, we support the transition to clean energy, and we recently opened the first zero‑energy hotel in the Nordics. We seek to use organic produce and have championed the elimination of unsustainable palm oil. We promote equal rights above all and are proud sponsors of Pride. Regardless of your ethnicity, gender, religious beliefs, disabilities or age - our doors are always open.

All over the Nordics & Baltics

Be it a vibrant city, a tranquil island or a charming little town in the mountains, you’ll probably find one of our hotels there.