Content Designer: UX Writing & Strategy for Loyalty

Expedia Group; London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Expedia Group is seeking an accomplished Content Designer who prioritizes content-first thinking, demonstrating precise UX writing and compelling storytelling. You will lead Content Design for key Loyalty initiatives, collaborating with XD, Product, Marketing and Research to create traveler-centered experiences.

The role requires onsite work in London 3 days per week. You will combine strong UX writing skills with content strategy expertise and human-centered design to build cohesive, accessible

Qualifications

• Bachelor's degree in a related technical field or equivalent professional experience in UX writing, content audits and analysis, information architecture.
• Portfolio demonstrating 5+ years as a Content Designer or UX writer.

Responsibilities

• Write product copy aligned with brand guidelines to communicate clear, customer-focused solutions.
• Design IA to improve experience systems and reduce content debt.
• Collaborate with XD, Product, Marketing and Legal to improve accessibility and readability.
• Drive content tests with product and research teams to improve customer experience; log and resolve content bugs.
• Design scalable content solutions for localization, reuse, and automation.

Skills

UX writing

Content strategy

Storytelling

Facilitation

Presentation

Education

Bachelor's degree in a related technical field

Job description

Expedia Group is seeking an accomplished Content Designer who prioritizes content-first thinking, demonstrating precise UX writing and compelling storytelling. You will lead Content Design for key Loyalty initiatives, collaborating with XD, Product, Marketing and Research to create traveler-centered experiences.

The role requires onsite work in London 3 days per week. You will combine strong UX writing skills with content strategy expertise and human-centered design to build cohesive, accessible