Content Designer – London

Expedia Group; London; On-site; GBP 55,000 - 75,000; Full time

Job summary

Expedia Group is seeking an accomplished Content Designer who prioritizes content-first thinking, demonstrating precise UX writing and compelling storytelling. You will lead Content Design for key Loyalty initiatives, collaborating with XD, Product, Marketing and Research to create traveler-centered experiences.

The role requires onsite work in London 3 days per week. You will combine strong UX writing skills with content strategy expertise and human-centered design to build cohesive, accessible

Qualifications

• Bachelor's degree in a related technical field or equivalent professional experience in UX writing, content audits and analysis, information architecture.
• Portfolio demonstrating 5+ years as a Content Designer or UX writer.

Responsibilities

• Write product copy aligned with brand guidelines to communicate clear, customer-focused solutions.
• Design IA to improve experience systems and reduce content debt.
• Collaborate with XD, Product, Marketing and Legal to improve accessibility and readability.
• Drive content tests with product and research teams to improve customer experience; log and resolve content bugs.
• Design scalable content solutions for localization, reuse, and automation.

Skills

UX writing

Content strategy

Storytelling

Facilitation

Presentation

Education

Bachelor's degree in a related technical field

Job description

Expedia Group are looking for an accomplished Content Designer who prioritizes content-first thinking and demonstrates both UX writing precision and effective storytelling. This role will lead the Content Design for key initiatives within Expedia Group's Loyalty portfolio. As a member of the Experience Design team, you will collaborate globally across Product Design, Content Design, and Research to create cohesive, traveler-centered experiences. The Content Designer will demonstrate strong UX writing skills, expertise in content strategy, and a human-centered design approach. You will be required to work onsite 3 days in London.

• Are you passionate about finding the right content solutions to meet users’ needs using research, data, and empathy?
• Do you have extensive experience bringing clarity, consistency, and usability to the overall product experience? Are you dedicated to designing experiences that are helpful and human?
• Write product copy that adheres to established guidelines and is consistent with our brand strategy to communicate holistic, customer-focused solutions.
• Design IA (information architecture) solutions to improve experience systems, overcome technical constraints, and reduce content debt.
• Exhibit storytelling, accountability, and persuasive techniques that build trust and relationships with teammates, partners, and stakeholders.
• Partner across XD, Product, Marketing, and Legal to drive increased experience quality (including accessibility, inclusion, readability, and translatability).
• Partner across product and research teams to drive content tests that measurably improve the customer experience; and identify, log, prioritize, and resolve content bugs across the portfolio.
• Design efficient content solutions that scale for modularity, localization, reuse, and automation.
• Have strong facilitation and presentation skills to clearly and confidently communicate the rationale for decision-making to team members and Leadership teams.
• Bachelor's degree in a related technical field, or equivalent professional experience in core areas such as UX writing, content audits and analysis, content mapping and modeling, information architecture, content planning and sourcing, conversational design, and storytelling. This is not a content marketing role.
• A portfolio demonstrating your skills as a design thinker and experienced UX writer, with at least 5 years as a Content Designer or UX writer.
• Ability to audit, analyze, structure, create, and design content for user-focused product experiences that meet traveler and business needs.
• Strong ability to confidently present compelling rationales and narratives behind content decisions to peers, partners, and stakeholders such as Legal, Marketing, Security, Product, and senior leadership.
• Demonstrated ability to incorporate feedback and strategic direction into product content and to influence consensus-building across systems and brands.
• Demonstrated curiosity to explore and apply emerging AI technologies, including prompt engineering and structured content, to enhance strategy and operational efficiency.
• Experience applying human-centered design practices to content challenges across systems and brands.
• Actively participate in peer reviews and critique sessions to present work, receive feedback, and provide feedback to others.