Brand Activation Specialist

Weber-Stephen Products EMEA; Oslo; Hybrid; NOK 700,000 - 900,000; Full time

Job summary

A leading outdoor cooking brand is seeking a Brand Activation Specialist in Oslo to bring the brand to life across Norway and Finland. You will develop locally relevant brand initiatives and execute integrated campaigns, collaborating with central marketing and local teams. The ideal candidate has 5+ years of brand marketing experience and is proficient in English and Norwegian. This hybrid role offers flexible working conditions and an engaging work environment.

Benefits

25 vacation days

Employee discounts on products

Hybrid working model

Company events

Qualifications

• 5+ years’ experience in brand marketing or activation.
• Proven track record of planning and executing integrated marketing campaigns.
• Strong understanding of omni-channel consumer experiences.

Responsibilities

• Translate EMEA strategic priorities into local brand initiatives.
• Develop and execute local go-to-market plans.
• Partner with Sales for engaging in-store experiences.

Skills

Brand marketing

Integrated campaigns

Consumer insights

Excellent communication

Microsoft Office

Google Analytics

Education

Degree in Marketing or Business Administration

Tools

CRM platforms

Project management tools

Adobe Creative Suite

Job description

About Weber

In 1952, George Stephen Sr. changed the world of barbecuing forever by inventing the iconic Weber kettle. Today, Weber is a global leader in outdoor cooking innovation, driven by a passion for bringing people together to create amazing memories and delicious food. We continue to build on our legacy through innovation, quality, and unforgettable grilling experiences.

The role

We are looking for a Brand Activation Specialist to join our Marketing team, based in Oslo. In this role, you will play a key part in bringing the Weber brand to life in Norway and Finland. You will translate strategic priorities into impactful consumer-facing activations that drive demand, grow brand equity, and strengthen our position across both markets. Working closely with central EMEA marketing and local commercial teams, you will deliver best-in-class execution of integrated campaigns, ensuring consistent messaging while adapting to local nuances.

Key responsibilities

• Translate EMEA strategic priorities into locally relevant brand initiatives in collaboration with central and local teams.
• Develop and execute local go-to-market plans, aligned with product launches and seasonal campaigns.
• Partner with Sales and Trade Marketing to deliver engaging in-store experiences and digital retail activations.
• Collaborate with Brand Communications, Digital, Media, and Content teams to deliver integrated, high-performing campaigns.
• Manage regional agency relationships to ensure timely, on-budget, high-quality campaign delivery.
• Activate brand storytelling across Weber.com, social media, newsletters, and Grill Academy.
• Localize and deploy brand campaigns while maintaining alignment with global brand standards.
• Support joint marketing plans with key retail partners to deliver on-brand, effective activations.
• Analyze KPIs, consumer insights, and market trends to diagnose performance and optimize activity.
• Monitor campaign effectiveness, reporting ROI and identifying improvements.
• Manage the local activation budget, ensuring efficiency and strategic alignment.
• Act as a connector between central and local teams, fostering collaboration and sharing best practices.
• Champion brand standards and contribute to continuous improvement of tools and processes.

What we’re looking for

• Degree in Marketing, Business Administration, or a related field.
• 5+ years’ experience in brand marketing or activation, ideally within a premium or consumer lifestyle brand and across multiple markets.
• Proven track record of planning and executing integrated marketing campaigns.
• Strong understanding of omni-channel consumer experiences (retail and digital).
• Experience managing agency partners and working cross-functionally in matrix organizations.
• Confident analyzing marketing performance data and turning insight into action.
• Excellent communication skills in English and Norwegian.
• Proficient in Microsoft Office, Google Analytics, CRM platforms, project management tools – ideally also Adobe Creative Suite.
• Strategic mindset with strong executional drive, attention to detail, and organizational skills.

What we offer

• Time to recharge – 25 vacation days (country-specific adjustments may apply)
• Discover what grilling can be – annual vouchers for the Grill Academy and attractive employee discounts on Weber products
• Flexibility – hybrid working model, with a mix of office and remote working
• Celebrate together – grill sessions and company events

Apply now

We look forward to receiving your application! Please send your CV, including salary expectations and notice period, to [e-mail]

Location

Oslo, Norway (Hybrid role – 3 days a week in the office).