Associate Director, Cross-Channel Implementation & Optimisation

wppmedia; London; Hybrid; NOK 1,128,000 - 1,629,000; Full time

Benefits offered by this job

Hybrid work model

Medical insurance

Pension plan

Paid time off

Job summary

WPP Media in the UK seeks an Associate Director Implementational Planning to drive day-to-day cross-channel media planning and activation. You translate client strategies into detailed plans across digital, audio, VOD and AV, ensuring measurable outcomes and strong client relationships.

You will lead a team, collaborate with Strategists and Planners, and leverage WPP Open Intelligence and PCA insights to inform future strategies. Hybrid work applies.

Qualifications

• Extensive experience in media planning and activation.
• Strong data analysis and audience insights.
• Translate strategy into detailed tactical plans.
• Proven ability to manage client relationships.
• Familiarity with OASIS framework and WPP Open Intelligence.

Responsibilities

• Line management and mentorship of junior staff.
• Lead cross-channel planning across digital, audio, VOD and AV.
• Deliver integrated planning and activation for key clients.
• Collaborate with Strategists and Comms Planners to align with client strategy.
• Drive optimisation using data-driven testing and PCA insights.

Skills

Media planning

Cross-channel planning

Data analysis

Client management

Agile / OASIS framework

AI-driven optimisation

Tools

WPP Open

AI tools

Job description

WPP Media in the UK seeks an Associate Director Implementational Planning to drive day-to-day cross-channel media planning and activation. You translate client strategies into detailed plans across digital, audio, VOD and AV, ensuring measurable outcomes and strong client relationships.

You will lead a team, collaborate with Strategists and Planners, and leverage WPP Open Intelligence and PCA insights to inform future strategies. Hybrid work applies.