Arctic Guide & Content Marketing Lead

Marketing Storyteller; Ballstad; On-site; NOK 550,000 - 750,000; Full time

Benefits offered by this job

Affordable staff accommodation

Staff meals

International working environment

Portfolio development opportunities

Job summary

Hattvika Lodge in Ballstad, Lofoten seeks an Arctic Guide & Marketing Coordinator. This unique role blends guiding in the Arctic with marketing and content creation to communicate the lodge's spirit to an international audience.

The candidate will split time between guiding and producing content, managing websites and social media, and coordinating marketing projects with a flexible, hands-on approach across wilderness and office settings.

Qualifications

• Previous professional guiding and working experience in the Arctic region.
• Experience guiding snowshoeing, Northern Lights, nature and cultural tours.
• A university degree in Communications, Marketing, Journalism, Media or a closely related field.
• Proven professional writing skills in English.
• Published writing experience within the travel, leisure, lifestyle, adventure or tourism sector.
• Proven skills in copywriting, storytelling and brand storytelling.
• Strong experience in photography, including professional-quality outdoor and travel photography.
• Experience creating and editing professional video content.
• Experience with adventure media, outdoor content and film storytelling.
• Experience managing social media and a strong understanding of digital storytelling.
• A demonstrated personal digital presence across platforms such as Instagram, TikTok, Facebook, YouTube, Threads and X/Twitter.
• Experience with website design and content management, preferably WordPress and Squarespace.
• Experience with SEO, newsletters, digital marketing and content management.
• Experience preparing and coordinating press releases and media activities.
• Experience coordinating events and working with larger groups.

Responsibilities

• Lead safe, professional and engaging Arctic experiences for our guests.
• Guide snowshoeing, Northern Lights, sightseeing, hiking, nature and cultural tours.
• Share your knowledge of Arctic nature, landscapes, wildlife, history and local culture.
• Ensure every guest receives a memorable, personal and professionally delivered experience.
• Assess weather, terrain and conditions and make responsible decisions regarding guest safety.
• Use your outdoor experience and knowledge to adapt experiences to changing Arctic conditions.
• Support the improvement of existing tours, & development of new tours, experiences and outdoor activities.
• Represent Hattvika Lodge professionally when guiding guests, media and special groups.
• Create authentic opportunities for guests to connect with the Arctic environment.
• Develop and coordinate marketing content across digital and traditional channels.
• Write and produce newsletters, press releases, website content, blogs and other marketing materials.
• Writing books about Hattvika & Lofoten for in-room material
• Develop compelling brand stories around Hattvika Lodge, Lofoten, Arctic nature and the guest experience.
• Create high-quality photography and video content from the Arctic environment.
• Manage and develop content for our website and social media channels.
• Plan, shoot, edit and publish engaging photo and video content.
• Support SEO and ensure website content is structured and written to reach relevant international audiences.
• Coordinate content across Instagram, TikTok, Facebook, YouTube, Threads and X/Twitter.
• Support media relations and coordinate press releases, media visits and content opportunities.
• Help develop the visual identity and digital presence of the company.
• Coordinate events, larger groups, media visits and special projects when required.

Skills

Arctic guiding experience

Storytelling

Content creation

Photography

Video production

Social media management

Interpersonal skills

Education

University degree in Communications/Marketing/Journalism/Media

Tools

WordPress

Squarespace

Adobe Lightroom

Adobe Photoshop

Adobe Premiere Pro

Canva

Job description

Hattvika Lodge in Ballstad, Lofoten seeks an Arctic Guide & Marketing Coordinator. This unique role blends guiding in the Arctic with marketing and content creation to communicate the lodge's spirit to an international audience.

The candidate will split time between guiding and producing content, managing websites and social media, and coordinating marketing projects with a flexible, hands-on approach across wilderness and office settings.