AI-First Growth Marketing Lead

Axo Group; Oslo; On-site; NOK 600,000 - 900,000; Full time

Job summary

A leading fintech company in Norway is seeking an AI-First Growth Marketing Lead to drive customer acquisition in the Norwegian market. You will manage performance in Paid Media and SEO, collaborating with agencies to optimize strategies. The ideal candidate has a solid background in digital marketing, especially in leading paid media campaigns, ensuring measurable KPIs. Join a dynamic team focused on leveraging AI and data for rapid growth in a competitive landscape.

Benefits

Friday lunch

Competitive pension

Healthcare insurance

Qualifications

• 3-5 years of experience in digital marketing, especially in Paid performance and SEO.
• Proven track record in leading paid media campaigns.
• Hands-on SEO skills and understanding of organic growth strategies.

Responsibilities

• Lead Paid Media performance strategy and execution.
• Manage SEO roadmap and ensure organic visibility.
• Enhance conversion rates from click to application completion.

Skills

Digital marketing

Paid performance

SEO

Data analysis

Content creation

Fluent in Norwegian

Fluent in English

Tools

GA4

Excel

PowerBi

Search Console

Job description

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Axo Group is a Fin-tech company that helps thousands of customers review their personal finances by comparing loan offers with our lenders.

Founded in 2008, we aim to be the go-to loan broker in Norway, Sweden, Finland, and Denmark. Currently, we have 170+ employees and are experiencing strong growth.

Location: Oslo, Norway

Role Overview

We are hiring an AI-First Growth Marketing Lead to manage customer acquisition in the Norwegian market, focusing on Paid Media and SEO. You will lead the acquisition strategy, collaborate with our paid media agency, develop our SEO roadmap, and be evaluated on KPIs like Gross Profit, Application Volume, and CPA.

This role is part of the Loan Business Unit, covering Consumer Loans, Credit Cards, and Secured Loans. You will help shape and expand our AI-first marketing initiatives, including content automation and campaign optimization, within a broader Nordic marketing team. Some travel for Nordic collaboration may be required.

You will have a significant impact, setting the agenda rather than following others.

Key Responsibilities

• Lead Paid Media performance: Strategy, execution, and outcomes in partnership with our agency, focusing on Gross Profit and Application Volume.
• Manage Norwegian SEO: Develop the roadmap, oversee execution, and ensure organic visibility and landing pages support performance, with support from internal specialists but with clear decision rights.

Content & AI-Led Execution

• Create or AI-generate copy and visuals for ads and SEO.
• Build and optimize AI-powered content flows (e.g., SEO pages, ad iterations).
• Contribute to building an automated, scalable AI-first content engine.

Conversion Rate Optimization

• Enhance performance from click to application completion.
• Use landing page insights and campaign data to identify CRO opportunities.
• Collaborate with Product and Tech teams to implement and test improvements.

Analytics, Reporting & Compliance

• Monitor and report on Gross Profit, Application Volume, CPA, and conversion rates.
• Act swiftly on performance insights; own the data analysis.
• Maintain knowledge of Norwegian marketing regulations, including Forbrukertilsynet guidelines and lender-specific requirements.
• Utilize LLMs and generative AI tools to scale output and reduce operational drag.
• Help evolve our AI-first marketing stack and experimentation framework.

Cross-Nordic Collaboration

• Work with teams across Sweden, Denmark, and Finland to share insights, align strategies, and improve overall performance.

What You Bring

• 3–5 years of experience in digital marketing, especially Paid performance, SEO, and Content.
• Proven track record in leading paid media campaigns (in-house or via agency).
• Hands-on SEO skills and understanding of organic growth strategies.
• Strong writing skills with a commercial touch.
• Familiarity with data tools: GA4, Excel/Sheets, PowerBi, Search Console, etc.
• Knowledge of AI tools and a curiosity to test new technologies.
• Understanding or willingness to learn Norwegian financial marketing regulations.
• Fluent in Norwegian and English, both written and spoken.
• High ownership mentality: proactive, results-driven approach.

Why Join Us

• Own the full acquisition strategy for a high-performing business unit.
• Join a Nordic team of skilled marketers who collaborate and grow together.
• Be part of a fintech scale-up leveraging AI, data, and commercial execution for fast, smart growth.
• Work with dynamic budgets and have room to scale fast.
• Shape the future of AI-first marketing in a competitive industry.
• Strong in-office culture in Oslo.
• Perks include Friday lunch, competitive pension, and healthcare insurance.
• Join a team that values curiosity, experimentation, and ownership.

Ready to Apply?

If you're a data-driven, commercially savvy marketer who takes ownership, thrives in fast environments, and can push Paid and SEO to deliver Gross Profit, we want to hear from you. Send your CV and a brief note on why you're suitable.

Questions? Contact our CMO, Martin Bro Trasmundi, at [emailprotected] or [phone].

The application deadline is Sunday, September 14th. Applications are reviewed on a rolling basis, so apply early.

About Axo Group

Axo Group is a Nordic fintech scale-up operating in Norway, Sweden, Denmark, and Finland. We help people make better financial decisions, whether comparing loans, choosing insurance, or switching electricity providers.

Our brands include Axo Finans, LendMe, Zmarta, Elskling, and uScore. We simplify complexity, promote transparency, and empower consumers to control their finances.

We believe solving real customer problems drives growth. We combine data, technology, and commercial execution to scale efficiently, focusing on Gross Profit without compromising customer value.

Our Leadership Principles

• Outcome-Driven: Focus on results that matter.
• Hyper-Operational: Be specific, propose solutions, and suggest next steps.
• Straight Shooter: Communicate clearly and respectfully.