AI-Driven Content Strategy Lead for Forma Design

Autodesk, Inc.

Oslo

On-site

NOK 1,000,000 - 1,500,000

Full time

6 days ago

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Job summary

Autodesk’s Experience Foundations team seeks a Senior Principal Content Strategist for Forma Design to define and advance content strategy that guides products, journeys, and AI-powered experiences across Forma and adjacent platform touchpoints.

You will collaborate with Product, Design, Engineering, Research, and Data Science to build scalable governance, onboard teams, and measure content quality, while mentoring other strategists to extend impact across AEC initiatives.

Qualifications

10+ years of experience in UX writing, content design, content strategy, product design, service design, conversation design, or a related experience design discipline.
Proven experience delivering high-quality, in-product content design and strategy for complex digital product environments and/or software applications.
Experience building AI-native workflows and a passion for challenging the status quo.
Expertise distilling complex and technical subject matter into clear and concise written, visual, or video content.
Experience defining product direction alongside Product, Design, Engineering, and Research.
Excellent communication and storytelling skills, with the ability to explain design rationale and influence senior stakeholders.
Demonstrated commitment to customer-centered design, iteration, and evidence-based decision-making.
Track record of working effectively in fast-moving, AI-driven environments where product capabilities evolve quickly and content must keep pace.
Expertise designing in-product onboarding and learning experiences that are engaging, personalized, and contextual, and evolve traditional support models.
Experience designing AI-powered user experiences.

Responsibilities

Define and drive content strategy across Forma Design and Autodesk’s connected platform, shaping product direction and customer journeys across in-product experiences, learning, agentic and conversational AI experiences, and other customer touchpoints
Partner closely with Product, Design, Engineering, Research, Data Science, and other cross-functional roles to ensure content strategy is integrated early and effectively into product development and informs key product decisions
Design learning and onboarding experiences that are intuitive, approachable, personalized, contextual, and aligned with Autodesk's AI-forward product direction
Pioneer AI-native content workflows, scaling content output and quality
Develop scalable frameworks, governance models, and operating practices that help teams deliver high-quality, consistent experiences across products
Proactively identify and lead terminology, naming, and content system efforts that support connected user experiences and long-term platform growth
Define success metrics for content quality and use research and cross-functional partnerships to continuously iterate and improve
Track trends and developments in content strategy, content design, and AI, leveraging and sharing this knowledge to strengthen content practices across AEC
Experience Foundations Scale the impact of content strategy across Forma and AEC by mentoring other strategists, offering strategic guidance to partners, and sharing practices that strengthen content quality and cohesion across teams