Value Growth Manager

EasyToys; Groningen; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid work setup

Home office allowance

Pension plan

Company lunch Fridays

Gym discounts and in-house gym access

Social events and career growth

Job summary

EQOM Group in the Netherlands is seeking a Value Growth Manager to identify growth opportunities, optimize margins, and transform data into actionable commercial insights.

You will partner with Sales, Finance, Category Management and Data teams to shape decision-making, drive revenue growth, and support EQOM's international B2B business. The role offers a hybrid work setup, a one-year contract, and opportunities for personal development.

Qualifications

• 3 to 6 years of experience in commercial analytics or a comparable analytical role.
• Demonstrable experience translating data into commercial recommendations acted upon by sales or account teams.
• Strong command of analytical tooling (Excel, Power BI); affinity with pricing, margin and assortment analytics is a plus.

Responsibilities

• Identify concrete growth and value opportunities per account and channel by analyzing customer, category, pricing and margin data.
• Translate analyses into a prioritized, quantified list of next best actions with value, effort and owner.
• Maintain a structured pipeline of opportunities and report progress to leadership.
• Build and maintain dashboards and analyses on B2B performance (revenue, margin, private label share, profitability).
• Provide analytical support to priority projects including net revenue management and pricing/distribution initiatives.
• Collaborate with Finance, Category Management and Data teams to ensure a single source of truth.
• Standardize recurring analyses and contribute to scalable analytics capabilities.

Skills

Fluent English

Commercial analytics

Data storytelling

Tools

Excel

Power BI

AI insights

Job description

Are you passionate about commercial analytics, revenue growth, and strategic decision-making? EQOM, part of the Waterland Private Equity portfolio, is looking for a Value Growth Manager to play a key role in identifying growth opportunities, optimizing commercial performance, and accelerating our continued success.

Are you passionate about commercial analytics, revenue growth, and strategic decision-making? EQOM, part of the Waterland Private Equity portfolio, is looking for a Value Growth Manager to play a key role in identifying growth opportunities, optimizing commercial performance, and accelerating our continued success.
The Commercial Growth Analyst turns data into commercial action. The role exists to systematically identify, quantify and track the realization of commercial growth opportunities across the B2B customer base, and to translate these into concrete, prioritized recommendations, so called ‘next best actions’, for account management and sales leadership.
Where account managers today rely largely on individual judgement and customer relationships to spot opportunities, this role adds a structured, fact-based layer: making visible where assortment whitespaces exist at customers, where margins are eroding, where private label penetration is below potential, and where pricing or distribution choices leave value on the table. The role is a key enabler of the B2B growth agenda in net revenue management, pricing and distribution.

POSITION DETAILS

The role forms the Commercial Growth Management function within the B2B organization and reports directly to the Chief B2B Officer. It works in service of the full B2B commercial team: Wholesale and MSR Europe, US and Rest of World, and Marketplaces EU. The role has no line management responsibility and no direct customer facing accountability; commercial ownership of accounts remains with account management, however when needed will support account management with customer facing opportunities.

Key responsibilities:

• Opportunity identification: analyze customer, category, pricing and margin data to identify concrete growth and value protection opportunities per account and per channel (e.g. assortment whitespaces, private label upside, margin pressure, pricing and promo leakage, distribution gaps).
• Next best actions: translate analyses into a prioritized, quantified list of recommended actions per account or account cluster, including expected value, effort and suggested owner, and hand these over to account management in a usable format.
• Tracking and follow up: maintain a structured pipeline of identified opportunities, track adoption and realization by the commercial team, and report progress and realized value to the Chief B2B Officer and the B2B leadership team.
• Commercial performance insight: build and maintain recurring dashboards and analyses on B2B commercial performance (revenue, margin mix, private label share, customer profitability, price and discount effectiveness) in close cooperation with the data team.
• Supports strategic projects: deliver analytical support to B2B priority projects, including net revenue management, wholesale discount framework, pricing and distribution project, and private label acceleration.
• Cross functional alignment: work closely with Finance (margin and customer profitability data), Category Management (assortment and portfolio logic) and the central Data team (data infrastructure, definitions and tooling) to ensure one consistent fact base.
• Continuous improvement: standardize and automate recurring analyses over time, contributing to a scalable analytics capability within B2B, including adoption of new technologies (like B2B Genie space)

Key interfaces:

• Internal: Chief B2B Officer, Heads of the B2B channels, account managers, Finance, Category Management, central Data team, B2C counterparts where cross channel topics apply (e.g. pricing and marketplace exposure).
• External: none structurally; occasional participation in customer meetings to support account management with data and insight.

Success measures:

The success of this role is measured on the quality and adoption of its output, not on commercial outcomes that are owned by account management:

• Quality of identified and quantified opportunities per month/quarter, validated with commercial leadership.
• Adoption rate: share of recommended next best actions actively executed by account management.
• Realized value of adopted actions (revenue, margin), tracked jointly with Finance.
• Availability, accuracy and timeliness of agreed dashboards and recurring analyses.
• Stakeholder satisfaction of the commercial team and B2B leadership with the usability of insights.

About you

You are commercially curious and naturally driven to uncover growth opportunities hidden within data. Rather than simply identifying patterns, you focus on understanding the commercial impact behind the numbers and translating insights into tangible business value. You are a strong communicator who can clearly explain complex analytical findings to commercial stakeholders and turn them into practical, actionable recommendations.
With a proactive and independent mindset, you enjoy building structures, processes and ways of working from the ground up. At the same time, you are highly collaborative and see yourself as a trusted business partner who works alongside commercial teams to achieve shared objectives. You combine analytical rigor with a pragmatic approach, knowing when to dive deep into the data and when to prioritize speed, relevance and usability to drive results.

Do you bring the following to our company?

• 3 to 6 years of experience in commercial analytics, business analysis, revenue management or a comparable analytical role, preferably in consumer goods, ecommerce, FMCG or retail.
• Demonstrable experience translating data into commercial recommendations that were acted upon by sales or account teams.
• Strong command of analytical tooling (e.g. Excel, Power BI, AI insights, or comparable BI tools); affinity with pricing, margin and assortment analytics is a strong plus.
• Understanding of B2B commercial dynamics: account management, trade terms, pricing and discount structures, private label economics.
• Fluent in English; Dutch and/or German is an advantage.

What does this job offer you?

• A one-year contract for 40 hours per week, with working hours to be agreed upon.
• A competitive salary in line with the market.
• Flexible working hours and the option to work in a hybrid setup (home and office).
• Home office allowance.
• 25 vacation days based on a full-time (40-hour) workweek.
• The option to purchase additional vacation days.
• Pension accrual through the Dutch Retail Pension Fund (Pensioenfonds Detailhandel).
• A large company lunch every Friday.
• Free bootcamp sessions twice a week, discounts on gym memberships through Bedrijfsfitness Nederland, and access to our own in-house gym.
• A vibrant social calendar organized by our activities committee, including a variety of fun events and larger celebrations such as the EQOM Summer Party and Oktoberfest.
• Plenty of opportunities for personal development, learning, and career growth.

Are you ready?

Are you a commercially minded analyst with a passion for Commercial Analytics, Revenue Growth, Pricing, and Data-Driven Decision Making? As Value Growth Manager at EQOM Group, you will play a key role in identifying growth opportunities, optimizing margins, and transforming data into actionable commercial insights that drive B2B performance. This newly created position is a strategic investment in strengthening our commercial analytics capabilities and supporting the growth of our international B2B business. Working closely with Sales, Finance, Category Management, and Data teams, you will help shape commercial decision-making and maximize revenue, profitability, and customer value. Do you recognize yourself in this profile and are you ready to make a measurable impact? We would love to hear from you. Have any questions before applying? Feel free to contact us at [e-mail] .

About us

EQOM is a fast-growing international player in the intimate wellness sector. From our head office in Veendam, we work with over 400 colleagues in Europe on our mission: to make sexual wellbeing and pleasure accessible to everyone - regardless of preference, age or physical condition. We manage strong brands such as EasyToys, Amorelie and Adam & Eve and offer more than 14,000 products through our webshops and wholesale.
What makes EQOM unique? A vibrant culture of entrepreneurship, creativity and collaboration. We are driven to break taboos and bring about change in a category that is still often uncomfortable.
At EQOM, you will have the opportunity to make an impact in a sector that matters.