User Acquisition Manager

EazeGames; Amsterdam; On-site; EUR 52,000 - 65,000; Full time

Benefits offered by this job

Daily lunch budget

Bi-weekly team lunches

Gaming corner in Amsterdam office

Central Amsterdam office

Job summary

EazeGames in Amsterdam is seeking an experienced User Acquisition Manager to own the complete performance marketing engine across Meta, Google, TikTok, and more. You will manage strategy, testing, and scaling to drive profitable growth across Europe from a lean, ambitious team.

Working with the CMO and Marketing Specialist, you will translate insights into creative directions, optimise ROAS, and manage a substantial annual budget.

Qualifications

• 3–6+ years of hands-on performance marketing or user acquisition.
• Proven track record managing and scaling paid campaigns across platforms (Meta, Google, TikTok, DSPs).
• Strong understanding of unit economics including CPA, LTV, ROAS, retention and cohort analysis.
• Experience managing substantial monthly budgets with clear profitability targets.
• Deep analytical skills with dashboards and attribution tools.
• Ability to translate data insights into clear actions and creative direction.
• Experience in gaming or real-money skill gaming is a plus.

Responsibilities

• Owning and managing all user acquisition campaigns across multiple paid channels.
• Developing and executing cross-channel acquisition strategies aligned with revenue and ROAS targets.
• Monitoring performance daily and making data-driven decisions on scaling, pausing, or restructuring campaigns.
• Driving continuous experimentation across creatives, audiences, bidding strategies, and funnel optimisation.
• Analysing unit economics including CPI, CPA, LTV, and ROAS to ensure profitable growth.
• Collaborating with the CMO and creative team to define and brief high-performing ad concepts.
• Identifying new growth opportunities, channels, and acquisition strategies.

Skills

Performance marketing

User acquisition

Analytics

Budget management

A/B testing

Tools

Attribution tools

Job description

EazeGames was founded with a simple belief: your favourite casual games can be more fun, more competitive, and even more rewarding. That’s why we turn relaxing gameplay into real-money skill competitions, and our players love it.

Over the past year, we’ve moved from building to scaling. And this is exactly the stage where things get exciting. Revenue is growing, markets are opening, and we’re expanding our footprint across Europe and beyond.

That’s why this is a “build and accelerate the engine” type of role.

As our User Acquisition Manager, you’ll directly influence how fast we grow and how efficiently we scale. Your decisions will have a visible, measurable impact on revenue.

If you’re data-driven, commercially sharp, and excited by the idea of scaling a category-defining gaming platform, this is your moment.

Let’s build something big.

About EazeGames

EazeGames is Europe’s leading skill-gaming platform where players compete in their favourite casual games to win real cash prizes. We create competitive skill games inspired by the world’s most popular casual titles like Solitaire, Bubble Shooter, and Bingo. By combining proven gameplay mechanics with real-money competition, we turn familiar fun into high-performance entertainment.

More than 3 million players have joined our platform, and over €28 million in cash prizes has already been awarded. And we are only just getting started.

At EazeGames, success is determined by skill. Every competition on our platform is 100 percent skill-based, giving players full control over the outcome of the game. There is no chance involved. Performance, consistency, and strategy define the winner.

EazeGames is not just a place to play. It is where relaxation meets competition, and where skill turns into real reward.

About The Role

We are looking for an experienced User Acquisition Manager who takes full ownership of user acquisition at EazeGames.

You will be responsible for the complete performance marketing engine across channels including Meta, Google, TikTok, Apple, DSPs, rewarded networks, and other scalable acquisition platforms. From strategy to execution, from testing to scaling, you own the results.

This role goes beyond campaign management. You will continuously analyse performance data, identify growth opportunities, decide where to double down, where to optimise, and where to cut spend. You understand unit economics, conversion funnels, ROAS targets, and how to scale profitably.

Working closely with the CMO, you will translate insights into action. You define the testing roadmap, identify winning audiences and creatives, and provide clear input on what type of content we should produce next to improve performance. Together, we manage a substantial annual marketing budget with one clear objective: profitable, scalable growth across Europe and beyond.

You will join a lean and ambitious marketing team consisting of the CMO, Marketing Specialist, Graphic Designer, and Community Manager. We are a flat organisation that values ownership, speed, and impact. If you like seeing your decisions directly reflected in revenue growth, you will thrive here.

You Will Probably Love This Role If

You think in numbers, not opinions. ROAS, LTV, CPA, and conversion rates are your daily language. You enjoy diving deep into performance data and turning insights into action.

You like ownership. Not just managing campaigns, but owning outcomes. When results improve, you want it to be because of your decisions. When performance drops, you want to be the one figuring out why and fixing it.

You combine strategic thinking with hands‑on execution. You can zoom out to see the full acquisition funnel, and zoom in to optimise a single ad set.

You thrive in a scale‑up environment. Things move fast. Tests run constantly. Priorities evolve. You are comfortable making decisions with imperfect information and iterating quickly.

You enjoy experimentation. Testing new creatives, new audiences, new channels. You do not wait for perfect conditions. You test, learn, and scale what works.

You appreciate collaboration. You can clearly translate performance insights into creative direction and work closely with designers and marketing colleagues to continuously improve results.

Experience in gaming or real‑money skill gaming is a plus, but strong performance marketing fundamentals matter more.

You’ll Be Responsible For

• Owning and managing all user acquisition campaigns across multiple paid channels
• Developing and executing cross‑channel acquisition strategies aligned with revenue and ROAS targets
• Monitoring performance daily and making data‑driven decisions on scaling, pausing, or restructuring campaigns
• Driving continuous experimentation across creatives, audiences, bidding strategies, and funnel optimisation
• Analysing unit economics including CPI, CPA, LTV, and ROAS to ensure profitable growth
• Collaborating with the CMO and creative team to define and brief high‑performing ad concepts
• Identifying new growth opportunities, channels, and acquisition strategies

Your Week Looks Like This

• 40% Scaling and optimising paid acquisition campaigns
• 25% Analysing performance and identifying growth opportunities
• 20% Experimentation and creative testing
• 10% Strategy and alignment with the CMO
• 5% Exploring what’s next
• +100% Fun!

Role Requirements

• 3–6+ years of hands‑on experience in performance marketing or user acquisition
• Proven track record managing and scaling paid acquisition campaigns across platforms such as Meta, Google, TikTok, DSPs, or similar
• Strong understanding of unit economics including CPA, LTV, ROAS, retention, and cohort analysis
• Experience managing substantial monthly budgets with clear profitability targets
• Deep analytical skills and confidence working with performance data, dashboards, and attribution tools
• Experience setting up and running structured testing roadmaps across creatives, audiences, and bidding strategies
• Ability to translate data insights into clear actions and creative direction
• Comfortable working autonomously and taking ownership of results
• In‑depth knowledge of the gaming industry (preferred)
• Salary range: €52,000 - €65,000 per year, depending on experience
• Freedom in your way of working to make a true impact
• Opportunities for career growth and professional development
• Be part of an ambitious and rapidly growing company
• Working in a beautiful office with a gaming corner in central Amsterdam
• Enjoy a daily lunch budget and bi‑weekly team lunches
• Participate in quarterly team outings for team‑building and relaxation
• Play mobile games during office hours to stay updated on market trends

EazeGames's success is founded on hiring great people and fostering an environment where we can thrive, feel challenged, and do our best work. We’re being deliberate about building that environment from the ground up. I hope that excites you enough to apply!