Tech Lead – GenAI Delivery

Rituals Cosmetics Enterprise B.V.; Amsterdam; Hybrid; EUR 110,000 - 150,000; Full time

Job summary

Rituals Cosmetics Enterprise B.V. in Amsterdam seeks a Tech Lead – GenAI Delivery to own the delivery of high-impact GenAI applications, including the customGPT ecosystem and internal knowledge assistants. Based at our Central Head Office, you will shape architecture and drive scalable, secure production-ready AI solutions across the business.

You will mentor AI Engineers, collaborate with product and security teams, and define guardrails for responsible AI as we grow our GenAI capabilities.

Responsibilities

• Lead the technical design, build, and continuous improvement of GenAI products, including the customGPT ecosystem and internal knowledge assistants.
• Define and evolve reference architecture for scalable, secure GenAI solutions (RAG and semantic search).
• Drive decisions on knowledge bases, ingestion strategies, chunking, vector databases, orchestration, and context management.
• Establish and scale LLMOps practices: quality, prompt engineering, documentation, monitoring, evaluation, and automated testing.
• Mentor AI Engineers and align external partners on architecture, delivery quality, and engineering standards.
• Partner with Product Owners and stakeholders to manage priorities, risks, and responsible AI guardrails.

Job description

At Rituals, we are at an exciting moment in our AI journey. As Tech Lead – GenAI Delivery, you will help turn the potential of generative AI into products people can use every day across our business. Based in our Central Head Office in Amsterdam, you will take ownership of the delivery of high-impact GenAI applications, including our customGPT ecosystem, internal knowledge assistants, and domain-specific use cases.

This role sits at the intersection of strategy and execution, where you translate ideas into production-grade software that is scalable, secure, and valuable in practice. You will work closely with Product Owners, business sponsors, AI Engineers, Data Science teams, Staff Engineers, and our wider AI Network across Legal, Security, and Principal Architecture. With a strong hands-on approach, you will help shape the way we design, build, and improve GenAI products across Rituals.

Your focus is on delivery: creating solutions that work well, are used widely, and continue to improve over time. In doing so, you will also help strengthen our engineering standards, mentoring culture, and responsible AI practices as we grow.

In this role, you will:

• Lead the technical design, build, and continuous improvement of GenAI products, including the customGPT ecosystem and internal knowledge assistants.
• Define and evolve the reference architecture for scalable, secure, and cost-effective GenAI solutions, including RAG and semantic search systems.
• Drive technical decisions on knowledge bases, ingestion strategies, chunking, vector databases, orchestration frameworks, and context management.
• Establish and scale strong LLMOps practices, including standards for quality, prompt engineering, documentation, monitoring, evaluation, and automated testing.
• Mentor AI Engineers and guide external engineering partners to ensure alignment on architecture, delivery quality, and engineering standards.
• Partner closely with Product Owners, business sponsors, and cross-functional stakeholders to manage priorities, communicate risks, and implement responsible AI guardrails.