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OpenUp is expanding across Europe and seeks a freelance Lifestyle Expert to improve mental and physical well-being for clients in the Netherlands and beyond. You will deliver 25-minute lifestyle coaching sessions, help clients set clear goals, and provide practical guidance. This role offers flexible hours and growth opportunities within a supportive team.
You’ll engage a diverse client base and join weekly development sessions to strengthen your coaching practice and impact.
At OpenUp, our mission is to make mental well-being accessible to everyone. We support companies, their employees, and their families with proactive and practical mental health services. Through our platform, clients can access 1:1 check-ins, online courses, articles, videos, group sessions, mindfulness practices, and a team of committed experts. We believe that mental and physical well-being are deeply connected. With Lifestyle Experts focusing on nutrition, exercise, and sleep, we offer a truly holistic approach that helps people take ownership of their health. We’re proud to work with forward-thinking organizations and are committed to raising the bar on accessible care. OpenUp is ranked in the Top 3 on LinkedIn’s Top Startups list for 2023, 2024 & 2025 and is still growing. We are expanding our international teams and are searching for like-minded talent. We are already helping over 2000+ (international) companies and 550K+ employees, e.g. Rituals, Deloitte, Decathlon, KPMG, and McDonalds.
To fuel our growth, we are looking for entrepreneurial, purpose-driven experts who share our vision of making mental well-being direct, approachable, and impactful. At OpenUp, we focus on prevention. We don’t diagnose; we provide guidance for life’s everyday challenges in the field of lifestyle. We offer planned and on-demand video consults seven days a week, ensuring people can access support when they need it most - no long waits, no barriers. In each session (usually 25 minutes), you’ll help clients set clear, actionable goals and guide them toward meaningful first steps. Our mission is to help people build skills and autonomy, so they feel confident to continue their journey independently. Many clients find they gain what they need in just a few focused conversations - thanks to your structured, goal-oriented support. You’ll engage with a wide variety of people, from diverse cultural backgrounds and industries, and you’ll have opportunities to grow through weekly intervision sessions and ongoing development. We work together to make mental well-being accessible, practical, and empowering for everyone.
You are a Lifestyle Expert who wants to join us in improving Mental and Physical well-being in the Netherlands and all across Europe. You thrive in a dynamic and growing work environment.
What matters to us is high performance, a real drive to make an impact and the ambition to become the European market leader.
At OpenUp, everyone is welcome to apply regardless of age, gender, background, nationality, or any other characteristic.
OpenUp is fast growing and you have the chance to become part of this challenging journey.
Do you have any questions? You can look at our frequently asked questions.
If you're ready to OpenUp, join us! We may use artificial intelligence (AI) tools to streamline parts of our recruitment process. These tools assist our recruitment team but do not replace human judgement. All hiring decisions are made by humans. If you would like more information about how we use AI in the process, please contact us.