Sales Director - DACH

OpenUp; Amsterdam; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Annual personal development budget

ClassPass membership

Internet/phone stipend

Lunch at Amsterdam office

Office wellness activities

Flexible work model

Team events & summer fest

27.5 vacation days

Free family access to products

Job summary

OpenUp in Amsterdam is expanding its presence in the DACH market and seeks an entrepreneurial Sales Director to lead this region from the ground up, closing deals and shaping our GTM strategy. You will coach and develop Account Executives, grow the team from 2 to 6, and build new B2B partnerships, while acting as the German market voice for the Dutch headquarters.

Join a fast-growing, international team with a hybrid/remote-friendly setup and a strong focus on mental well-being and holistic

Qualifications

• 3+ years of leadership experience in B2B SaaS or tech sales.
• Genuine hunter mentality with GTM instincts.
• Experience building or scaling a market or sales team from the ground up.
• Willingness to stay personally involved in closing deals.
• Strong knowledge of the German market.
• Ambition with a warm, human leadership style.

Responsibilities

• Own the go to market strategy for the DACH region.
• Coach and grow Account Executives from 2 to 6.
• Build and expand the market, including new B2B partnerships.
• Advise the German market for the Dutch headquarters.
• Take full ownership of the DACH sales function.
• Close deals personally, staying hands on.

Skills

Leadership

B2B SaaS sales

Go-to-market strategy

Hunter mentality

Deal closing

German market knowledge

Job description

At OpenUp, our mission is to make mental well-being accessible to everyone. Following a ‘high tech & high touch’ approach, we support companies, their employees, and their families with proactive and practical mental health services. Through our digital platform, clients can access 1:1 check-ins, online courses, articles, videos, group sessions, mindfulness practices, and a team of committed mental well-being experts. As we believe that mental and physical well-being are deeply connected, we have also added Lifestyle Experts to our offering, focusing on nutrition, exercise, and sleep. We offer a truly holistic approach that helps people take ownership of their health.

OpenUp was ranked in the Top 3 on LinkedIn’s Top Startups list for 2023, 2024 & 2025 and is continuously growing. We are expanding our international teams and we are searching for like-minded talent. We are already serving 2000+ companies (e.g. Rituals, Deloitte, Decathlon, KPMG, and McDonalds), through which 600K+ employees have access to our product.

Sales Director - DACH

About the role

We're building out our presence in the DACH market and are looking for an entrepreneurial, purpose driven Sales Director to lead this market with us.

In this role, you take full ownership of our commercial success in DACH. You coach and develop our Account Executives, shape our go to market strategy, and act as our trusted advisor on the German market for the wider organisation. This is not a "manage and report" role; it's an opportunity to build a market from the ground up and lead from the front, including closing deals yourself.

You'll work closely with our Business Development, Customer Success, and Marketing teams as part of a collaborative, international commercial team.

You will:

• Own the go to market strategy for the DACH region
• Coach, develop, and grow a team of Account Executives (currently scaling from 2 to 6)
• Build and expand the market, including new B2B partnerships
• Act as the internal advisor and voice of the German market for our (Dutch) headquarters
• Take full ownership of the DACH sales function
• Close deals yourself, staying hands on and close to the market

About you

You genuinely enjoy working with people; you're energised by conversations, coaching your team, and building relationships at different levels.

You bring a combination of drive, curiosity, and resilience. You take ownership, learn from setbacks, and continuously look for ways to improve. You're comfortable operating in a fast paced, still to be built environment and enjoy being part of a team that builds together.

Mental well being resonates with you as something that matters and something you want to contribute to.

You have:

• 3+ years of leadership experience in B2B SaaS or tech sales, ideally within HR SaaS
• A genuine hunter mentality and a strong instinct for go to market
• Experience building or scaling a market or sales team from the ground up
• Enthusiasm for staying personally involved in closing deals, not just leading from behind
• Strong knowledge of the German market
• Ambition paired with a warm, human way of leading people

What you can expect

Joining OpenUp means being part of a fast-growing company that's doing something meaningful. You'll work with a diverse and international team.

• €1500 annual personal development budget
• ClassPass: OpenUp contributes towards your classpass membership
• Monthly home internet/phone contribution (50EUR)
• Daily healthy and vegetarian lunch at our Amsterdam office
• Regular office yoga, meditation classes or breathing exercises (at our Amsterdam office)
• Flexible work model (hybrid and options for remote work)
• Monthly drinks and company wide summer fest and other fun activities
• 27.5 vacation days per year
• Free and unlimited access for you and your family to all our products, including our psychologists