(T) Coordinator, Paid Social

Footlocker; Utrecht; Hybrid; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Employee Discount on in-store and 온라인

Hybrid work arrangement

Travel reimbursement

Job summary

Footlocker is seeking a driven paid social specialist for a 6-month role based in the Netherlands. You will manage and optimize campaigns across Meta, TikTok, Snapchat, Pinterest and YouTube, balancing budget with performance insights.

You will report to the Paid Social and Programmatic Manager, collaborating with the marketing team to align data-driven strategies with creative direction and sneaker enthusiasts. A background in advertising and a collaborative, growth-oriented mindset are valued.

Qualifications

• Approximately 2 years of experience in advertising; agency experience is a plus.
• Strong knowledge of the paid media landscape, with emphasis on social media advertising.
• Collaborative approach to working with others and contributing to team success.
• Growth-oriented mindset with a focus on continuous improvement for both yourself and the team.
• Degree in business marketing, economics, business informatics, or related field.
• Strong attention to detail.
• Excellent communication skills.
• Willingness to learn and take on new challenges.
• Familiarity with Google Analytics is an advantage.
• Strong project management skills to ensure campaign execution.

Responsibilities

• Plan and execute paid social campaigns across platforms, managing budgets, targeting, and bidding.
• Monitor and analyze campaign performance data to optimize spend and ROI.
• Evaluate emerging media technologies and platforms for targeting and measurement.
• Collaborate with the marketing team to align performance insights with creative strategy.
• Report on key metrics and translate data into actionable recommendations.
• Stay up to date with developments in paid media and social trends.
• Contribute ideas in team discussions to support business objectives.

Skills

Paid media advertising

Collaboration

Growth mindset

Attention to detail

Communication skills

Willingness to learn

Google Analytics

Education

Degree in marketing / business / economics

Job description

Overview

This is a 6-month role

Our Paid Media team is a driving force behind creative strategies that capture attention and build meaningful connections with our audience. Our work has been recognized with industry awards, and we hold ourselves to a high standard of excellence.

Role Overview: In this role, you will manage and optimize paid social campaigns across platforms such as Meta, TikTok, Snapchat, Pinterest, and YouTube, working with a range of advertising tools and technologies to support our paid media efforts. Reporting to the Paid Social and Programmatic Manager, you will combine performance analysis with creative execution to develop full-funnel campaigns that drive measurable results and resonate with our community of sneaker enthusiasts.

Responsibilities

• Plan and execute paid social campaigns across platforms, managing budgets, targeting, and bidding strategies to meet performance goals.
• Monitor and analyze campaign performance data, using analytics tools to identify trends, optimize spend, and improve return on ad investment.
• Evaluate emerging media technologies and platforms, assessing their potential to improve targeting, measurement, and campaign effectiveness.
• Collaborate with the broader marketing team to align performance insights with creative strategy and ensure messaging remains consistent and relevant.
• Report on key metrics and translate data into actionable recommendations for future campaigns.
• Stay up to date with developments in paid media, performance marketing, and social media trends.
• Contribute original ideas in team discussions to support wider business objectives.

Qualifications

• Approximately 2 years of experience in advertising; agency experience is a plus.
• Strong knowledge of the paid media landscape, with particular emphasis on social media advertising.
• A collaborative approach to working with others and contributing to team success.
• A growth-oriented mindset, focused on continuous improvement for both yourself and the team.
• A degree in business marketing, economics, business informatics, or a related field.
• Strong attention to detail.
• Excellent communication skills.
• A genuine willingness to learn and take on new challenges.
• Familiarity with Google Analytics is an advantage.
• Strong project management skills, ensuring every campaign is executed effectively.

Benefits

• Recognition, inclusion and belonging in a diverse environment
• 25 holidays and flexible working (hybrid position, in office ~2 days p/w)
• Employee Discount on in-store and online products
• Casual Sneaker Culture
• Learning & Health/Wellbeing programs
• Career development and growth in an ambitious international team
• Travel reimbursement
• Access to premium wellness apps
• Bike plan and contribution to gym subscription
• Pension Plan
• Discounted Collective Health plans
• Activities organized by our Social Committee#