Paid Social Director

The Next Ad B.V.; Amsterdam; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Travel allowance

8% holiday allowance

ClassPass subscription

Company laptop

Bike plan

Pension plan

Dog-friendly office

25 holidays

Job summary

The Next Ad B.V. is seeking a Paid Social Director to shape and grow our paid social capability, steering strategy, client relationships, and team development across markets.

You will work with specialists and the Head of Social to strengthen offerings, drive integrated media solutions, and identify opportunities for growth. In this leadership role, you will connect strategy with execution, inspire high-performing teams, and turn opportunities into measurable business impact for clients and the

Qualifications

• Extensive paid social experience (4+ years).
• Proven leadership experience, with team development.
• Strong analytical and problem-solving skills with focus on performance.
• Confidently advising senior clients, influencing stakeholders, and building relationships.
• Experience managing complex client portfolios and cross-functional projects.
• Excellent communication skills; ability to translate data into actionable guidance.
• Fluent in English; Dutch language skills are a plus.

Responsibilities

• Lead paid social strategy, aligning with client objectives and business goals across markets.
• Oversee campaign delivery, measurement, and optimization for high-quality results.
• Coach and develop your team, fostering a high-performance culture.

Skills

Paid social

Leadership

Analytics

Advising senior clients

Stakeholder management

Cross-functional collaboration

English fluency

Job description

Join our dynamic, international team working with some of the most exciting global and local brands across Europe. We turn bold ideas, data-driven insights, and creative thinking into impactful paid social campaigns that deliver real results. Across multiple markets, we help our clients push boundaries, unlock growth, and make every activation count!

The Role

As Paid Social Director, you will shape the direction and growth of our paid social capability for your clients, leading strategic thinking, client relationships, and team development across clients and markets.

Combining deep paid social expertise with strong leadership and a solid understanding of business and client needs, you will help clients unlock the full potential of paid social while continuously raising the bar on performance, innovation, and delivery. You will work closely with specialists, other capability directors and the Head of Social, to strengthen our offering, drive integrated media solutions, and identify new opportunities for growth.

This is a key leadership role for someone who can connect strategy with execution, inspire high‑performing teams, and turn opportunities into measurable business impact.

What You'll Do

• Lead paid social strategy: Define and steer paid social strategies that align with client objectives, broader media plans, and business goals across multiple markets.

• Drive performance and excellence: Oversee campaign delivery, measurement, and optimization, ensuring high‑quality execution and measurable results.

• Lead and develop talent: Coach and inspire your team, build a high‑performance culture, and develop the next generation of paid social talent.

• Be a trusted client partner: Build strong senior‑level relationships, provide strategic advice, and proactively identify opportunities to grow client partnerships.

• Shape the capability: Develop best practices, improve ways of working, and champion innovation, new technologies, and data‑driven decision‑making.

• Connect teams and expertise: Collaborate with other media capabilities, strategy, data, and creative teams to deliver integrated solutions that maximize impact.

• Build strategic partnerships: Work with platforms such as Meta, TikTok, Pinterest, and LinkedIn to unlock new opportunities, insights, and innovative solutions.

• Drive business growth: Contribute to new business pitches, client onboarding, new propositions, and opportunities to expand our offering.

What You'll Bring

• Extensive experience in paid social (4+ years), with a strong understanding of platforms, campaign strategy, measurement, and performance optimization.

• Proven leadership experience, with the ability to develop people, build strong teams, and drive high performance; preferably at a media agency

• Strong analytical and problem‑solving skills, with a focus on performance and measurable results.

• Confidence in advising senior clients, influencing stakeholders, and building lasting relationships.

• Experience managing complex client portfolios, priorities, and cross‑functional projects.

• Excellent communication skills and the ability to turn complex data and insights into clear, actionable recommendations.

• Fluent in English; Dutch is a plus.

Practicalities

• Based in the Netherlands and authorized to work without employer‑sponsored visa support.

• Hybrid working model, combining our Amsterdam office, client visits, and working from home.

What We’ll Offer

• Flexible hybrid working: Plenty of autonomy to decide when you work from the office and from home

• 25 holidays: Based on a 40‑hour contract

• Travel allowance: NS Business Card or kilometre reimbursement

• 8% holiday allowance: On top of your gross salary

• ClassPass subscription: Fully funded by the company

• Company laptop: Everything you need to do your best work

• Bike plan: An easy and sustainable way to get around

• Pension plan: Building towards your future

• Dog-friendly office: Bring your four‑legged friend to our dedicated dog‑friendly areas

As Paid Social Director, you'll have the autonomy to shape a key media capability, influence strategic decisions, and make a tangible difference to our clients, our people, and the agency. You'll combine strategic leadership with hands‑on oversight, helping us deliver better work, build stronger partnerships, and unlock new opportunities across brands/markets.