Strategic Multi-Channel Media Lead

twentysix; Hilversum; On-site; EUR 65,000 - 90,000; Full time

Job summary

twentysix is seeking a Senior Media Planner to lead omnichannel marketing strategies across Google Ads, Paid Social, and Programmatic. You will partner with DMMs, PMMs, and Strategy Directors to translate product marketing into channel plans and forecasts.

The role requires 5–7+ years of experience, strong Excel/Sheets skills, and a data-driven mindset. You will operate in a fast-paced environment with cross-functional collaboration and a focus on results.

Qualifications

• 5-7+ years of marketing experience across Google Ads, Paid Social, and Programmatic.
• BA/BS degree or equivalent preferred.
• Advanced Excel/Google Sheets for forecasting, reporting and data analysis.
• Strong data analytics and decision-making driven by data.
• Organizational skills for managing complex marketing logistics.
• Experience with A/B testing and landing page optimization.
• Excellent presentation skills for client-facing discussions.
• Strong cross-functional collaboration with stakeholders.
• Excellent verbal and written communication.
• Familiarity with digital marketing concepts and industry trends.
• Strong project management and ability to handle multiple projects.

Responsibilities

• Develop and execute omnichannel marketing strategies across Google Ads, Paid Social, and Programmatic channels.
• Partner with stakeholders to align product marketing strategy and channel plans.
• Collaborate with Digital Marketing optimizers on forecasting, timing, sizing, and performance.
• Assist with campaign execution, landing page creation, and budget management.
• Track, share, and manage benchmarks and performance standards across the team.
• Analyze data, surface challenges, and collaborate to resolve roadblocks.
• Maintain expertise in Google Ads, DV360, Paid Social, finance, legal, and brand safety policies.
• Create, implement, and maintain reporting scripts and dashboards across channels.
• Manage multiple projects and deadlines efficiently.
• Demonstrate strong written and verbal communication with stakeholders.
• Work independently and in a fast-paced, collaborative team.

Skills

5-7+ years marketing

Advanced Excel/Sheets

Data analytics

Forecasting

Cross-functional management

Presentation skills

Communication

Adaptability

Ambiguity handling

Digital marketing concepts

Strategic thinking

Education

BA/BS degree

Tools

Google Marketing Platform

Ad Servers

Campaign optimization tools

Online tracking technologies

Job description

twentysix is seeking a Senior Media Planner to lead omnichannel marketing strategies across Google Ads, Paid Social, and Programmatic. You will partner with DMMs, PMMs, and Strategy Directors to translate product marketing into channel plans and forecasts.

The role requires 5–7+ years of experience, strong Excel/Sheets skills, and a data-driven mindset. You will operate in a fast-paced environment with cross-functional collaboration and a focus on results.