Senior Media Planner

twentysix; Hilversum; On-site; EUR 65,000 - 90,000; Full time

Job summary

twentysix is seeking a Senior Media Planner to lead omnichannel marketing strategies across Google Ads, Paid Social, and Programmatic. You will partner with DMMs, PMMs, and Strategy Directors to translate product marketing into channel plans and forecasts.

The role requires 5–7+ years of experience, strong Excel/Sheets skills, and a data-driven mindset. You will operate in a fast-paced environment with cross-functional collaboration and a focus on results.

Qualifications

• 5-7+ years of marketing experience across Google Ads, Paid Social, and Programmatic.
• BA/BS degree or equivalent preferred.
• Advanced Excel/Google Sheets for forecasting, reporting and data analysis.
• Strong data analytics and decision-making driven by data.
• Organizational skills for managing complex marketing logistics.
• Experience with A/B testing and landing page optimization.
• Excellent presentation skills for client-facing discussions.
• Strong cross-functional collaboration with stakeholders.
• Excellent verbal and written communication.
• Familiarity with digital marketing concepts and industry trends.
• Strong project management and ability to handle multiple projects.

Responsibilities

• Develop and execute omnichannel marketing strategies across Google Ads, Paid Social, and Programmatic channels.
• Partner with stakeholders to align product marketing strategy and channel plans.
• Collaborate with Digital Marketing optimizers on forecasting, timing, sizing, and performance.
• Assist with campaign execution, landing page creation, and budget management.
• Track, share, and manage benchmarks and performance standards across the team.
• Analyze data, surface challenges, and collaborate to resolve roadblocks.
• Maintain expertise in Google Ads, DV360, Paid Social, finance, legal, and brand safety policies.
• Create, implement, and maintain reporting scripts and dashboards across channels.
• Manage multiple projects and deadlines efficiently.
• Demonstrate strong written and verbal communication with stakeholders.
• Work independently and in a fast-paced, collaborative team.

Skills

5-7+ years marketing

Advanced Excel/Sheets

Data analytics

Forecasting

Cross-functional management

Presentation skills

Communication

Adaptability

Ambiguity handling

Digital marketing concepts

Strategic thinking

Education

BA/BS degree

Tools

Google Marketing Platform

Ad Servers

Campaign optimization tools

Online tracking technologies

Job description

About the opportunity

Senior Media Planner, Strategy & Planning: Dive into the exciting world of multi-channel media planning as a strategic partner and thought leader! In this role, you’ll shape and execute high-impact digital marketing strategies that span across Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, X, TikTok, etc.), and Programmatic channels. Your mission? Supercharge our major technology client's customer base, brand awareness, engagement, and conversions. Prepare to be a trusted advisor, collaborating hand-in-hand with client managers and innovation leaders. The ideal candidate match for our culture is a go-getter who jumps on new opportunities, gets nerdy about what they do, and works fast and flexibly to get the job done. Humility and collaboration are also a big part of their DNA. Sound like you? Then let’s get acquainted!

What you’ll do

• Develop and execute omnichannel marketing strategies across Google Ads, Paid Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.), and Programmatic channels.

• Partner with stakeholders (DMMs, PMMs, Strategy Directors) to dive deep into product marketing strategy, make recommendations, and ensure alignment across channels.

• Collaborate with Digital Marketing optimizers on forecasting, campaign launch timing, sizing, and performance optimization.

• Assist with campaign execution, landing page creation, and budget management, ensuring delivery against forecasts and objectives.

• Track, share, and manage benchmarks and performance standards across the team, empowering marketers with data and tools for success.

• Analyze data, surface challenges, and collaborate with optimizers to resolve roadblocks.

• Maintain deep expertise in Google Ads, Programmatic platforms (DV360 preferred), Paid Social platforms, finance, legal, and brand safety policies.

• Create, implement, and maintain reporting scripts and dashboards across channels.

• Manage multiple projects and competing deadlines efficiently.

• Demonstrate excellent written and verbal communication with all stakeholders.

• Work effectively both independently and within a fast‑paced, collaborative team.

Who we’re looking for

• 5-7+ years of marketing experience, ideally in performance marketing with experience across Google Ads, Paid Social Media, and Programmatic platforms.

• BA/BS degree (Business, Finance, Marketing, or equivalent) preferred.

• Advanced Excel/Google Sheets user (functions like vlookup, pivot tables, formulas, sheet optimizations) for forecasting, reporting, and data analysis.

• Strong data analytics and operations skills, with a passion for data‑driven decision making.

• Organizational skills and expertise in managing complex marketing campaign logistics.

• Basic understanding of website creation and landing page optimization. Experience with A/B Testing and reporting across channels.

• Exceptional presentation skills, comfortable speaking about and presenting data to clients.

• Strong cross‑functional management skills, comfortable collaborating with diverse stakeholders.

• Relationship builder with excellent verbal and written communication skills.

• Familiarity with digital marketing concepts and industry trends.

• Superior project management skills and the ability to handle multiple complex projects simultaneously.

• Thrives in a fast‑paced environment and adapts to ambiguity.

Plus

• Bachelor’s degree with strong academic performance and analytical success.

• Knowledge of Ad Servers, campaign optimization tools, and online tracking technologies.

• Experience with Google Marketing Platform.

It’s essential to have advanced and conversational English at level C1.

We are an equal‑opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.