Strategic Insights & Research Internship

Informagroupplc; Amsterdam; On-site; EUR 10,000 - 15,000; Full time

Job summary

Informa Markets in Amsterdam is seeking an enthusiastic Insights & Research intern to support strategic projects within the Pharma portfolio.

You will help design surveys (Qualtrics), collect and analyze data, prepare reports, and assist with market research, competitive events intel, and social media monitoring.

This 5–6 month learning internship requires active university enrollment and offers hands-on exposure to cross-functional teams.

Qualifications

• Currently enrolled in an undergraduate or graduate program (Marketing, Business, Market Research, Econometrics, Statistics, etc.).
• Interest in analytics, research, or marketing.

Responsibilities

• Survey creation and management using platforms like Qualtrics; design surveys aligned with objectives.
• Data collection and analysis from surveys to identify trends and insights.
• Prepare reports summarizing findings with visualizations and actionable recommendations.
• Support market research activities, competitor events intelligence, and customer segmentation.

Skills

Analytical thinking

Communication

Teamwork

Self-motivated

Education

Undergraduate/Graduate program in Marketing or Market Research

Tools

Qualtrics

Explori

Power BI

Job description

This role is based in our Amsterdam, Netherlands Office.

An intern in the Startegic Insights & Research team within the Pharma portfolio of Informa Markets can expect a dynamic and multifaceted role that encompasses a range of responsibilities aimed at providing actionable insights and supporting strategic decision-making processes. Here's what they can anticipate:

Responsibilities

• Survey Creation and Management: Contribute to the creation and management of surveys using platforms like Qualtrics, ensuring that survey questions are clear, relevant, and aligned with research objectives. For example, designing surveys to gather feedback on potential event themes or speaker preferences among industry professionals.
• Data Collection and Analysis: Assist in gathering data from various sources, including surveys conducted through platforms like Qualtrics and Explori, to analyze customer behavior, preferences, and market trends. For instance, conducting surveys to understand attendee satisfaction levels at industry events and analyzing the results to identify areas for improvement.
• Report Preparation: Contribute to the preparation of reports summarizing findings from data analysis, including visualizations and actionable insights.
• Market Research: Support the team in conducting market research activities to understand market dynamics, competitor analysis, and customer segmentation.
• Competitor Events Intelligence: Engage in gathering competitor events intelligence, focusing on data crossovers and comparative analysis. This may involve monitoring competitor events, analyzing their attendee demographics and engagement strategies, and identifying potential areas for differentiation or improvement in our own events.
• Social Media Monitoring and Research: Support in social media monitoring activities to track key industry influencers, trending topics, and competitor activities. For example, identifying influential voices within the pharmaceutical sector, tracking their engagement levels, and analyzing their impact on industry conversations.
• Assisting in Projects: Assist in various projects related to customer segmentation, product positioning, and marketing strategy development.
• Tool Familiarization: Get familiarized with analytical tools and software commonly used in customer insights analysis (excel, survey platform analysis tools, Power BI, etc.)
• Collaboration and Communication: Collaborate with cross-functional teams to gather insights and align research activities with broader organizational goals. This may involve coordinating with marketing teams to integrate survey findings into promotional campaigns or working with sales teams to understand customer needs and preferences.
• Continuous Learning and Development: Take advantage of learning opportunities to enhance skills in data analysis, market research methodologies, and survey design. This may involve participating in training sessions, workshops, or industry conferences to stay updated on emerging trends and best practices in customer insights analysis.
• Administrative Tasks: Assist with administrative tasks such as raising purchase orders (POs), managing documentation, and coordinating logistics for research activities or events.

Requirements

• Current enrolment in a relevant undergraduate or graduate program (Marketing, Business, Market Research, Econometrics, Statistics etc.).
• Proven interest in analytics, research, or marketing.
• Self-motivated and driven to excel in a dynamic, fast-paced environment.
• Ability to adapt quickly to new initiatives and take the initiative to make a positive impact.
• Strong interpersonal skills and the ability to communicate effectively with various stakeholders.
• Highly organized, detail-oriented, and capable of managing multiple tasks concurrently.
• Team player with a collaborative mindset.

This internship opportunity is available for 5 to 6 months, starting on February 1st, 2027.

As this is a learning internship, candidates must be actively enrolled in a university program throughout the duration of the internship, with a major relevant to the field. Unfortunately, we cannot consider applications from individuals who have already completed their studies for this specific role (Learning internship). However, we encourage you to explore other opportunities at Informa that may better align with your qualifications.

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.

At Informa, you'll find inclusive experiences and environments w