Social Media Manager

Dorel Juvenile; Helmond; Hybrid; EUR 61,000 - 83,000; Full time

Benefits offered by this job

Salary 6,000 EUR gross monthly

13th-month salary

Holiday allowance

Home office up to 3 days/week

Full-time (32-40 hrs) with probation

Pension plan

Travel expense reimbursement

Laptop and phone if required

Bicycle plan

Collective health insurance

Job summary

Dorel Juvenile, a global leader in juvenile products, seeks a Senior Social Media Lead to define and drive the social media vision across brands, regions, and channels. You will transform social into a strategic engine, partner with the executive team, and collaborate with internal creative and digital stakeholders.

The role requires 9+ years in international social media settings, strong leadership, and the ability to operate at C-level.

Qualifications

• 9+ years of experience in social media roles within international environments.
• Proven track record in defining and leading social media strategies at enterprise level.
• Demonstrated experience driving strategic transformation and organizational change.
• Strong and credible people leader.
• Comfortable operating at C-level, including direct interaction with CEOs and executive leadership teams.
• Deep understanding of brand, creative processes, content ecosystems, and digital marketing integration.
• Politically astute, stakeholder-savvy, and confident in dispersed or matrixed organizational structures.
• Strategic, visionary, and decisive with hands-on credibility when needed.

Responsibilities

• Own and lead the global social media strategy for Dorel Juvenile brands, aligned with overarching brand and business objectives.
• Lead the transformation of social media from primarily execution-focused activity into a strategic, insight-driven growth engine that delivers brand and commercial impact.
• Define vision, principles, governance, and operating models for social media across brands, regions, and platforms.
• Identify and lead innovation opportunities across platforms, formats, creator partnerships, and technology.
• Expand and professionalize influencer and creator strategies, evolving from tactical collaborations to long-term, value-driven partnerships that support brand equity and performance.]
• Lead social strategy across key brand moments, launches, and integrated campaigns.
• Translate brand positioning into powerful and consistent social storytelling, while allowing for local relevance.
• Work closely with the Creative Director and the Multimedia Studio to shape social-first creative excellence.
• Safeguard brand consistency, tone of voice, and quality across all social touchpoints globally.
• Directly manage and develop a social media team, providing vision, clarity, and coaching.
• Build future-ready capabilities, elevate seniority, and set clear expectations for performance and impact.
• Confidently represent social media strategy in executive discussions and decision-making forums.
• Work closely with the Digital Marketing Department to align brand, performance, data, and CRM initiatives.
• Navigate complex stakeholder landscapes with authority, diplomacy, and strategic clarity.

Skills

Social media leadership

Enterprise strategy

Executive collaboration

People leadership

C-level interaction

Brand & digital integration

Stakeholder management

Job description

Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Maxi-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries. We are proud to work with 2.700 highly driven professionals in 25 different countries. All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards. Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth.

About the Role

As Social Media Lead, you will own and shape the social media vision for Dorel Juvenile brands. This role is focused on driving transformation, long term brand equity, and measurable commercial impact through social media. You will lead the end to end social media strategy across brands, regions, and channels, translating brand ambition into a coherent, future proof social ecosystem. Acting as a true strategic partner, you will work closely with Dorel Juvenile’s executive team and collaborate intensively with internal creative, content, and digital stakeholders. This role operates at the intersection of strategy, brand, transformation, and execution. Social media sits at the core of Dorel Juvenile’s brand and business strategy, and in this role you will work closely with executive leadership to elevate social as a key driver of growth, relevance, and connection with consumers.

Responsibilities

• Own and lead the global social media strategy for Dorel Juvenile brands, aligned with overarching brand and business objectives.
• Lead the transformation of social media from primarily execution-focused activity into a strategic, insight-driven growth engine that delivers brand and commercial impact.
• Define vision, principles, governance, and operating models for social media across brands, regions, and platforms.
• Identify and lead innovation opportunities across platforms, formats, creator partnerships, and technology.
• Expand and professionalize influencer and creator strategies, evolving from tactical collaborations to long-term, value-driven partnerships that support brand equity and performance.

Brand & Creative Leadership

• Lead social strategy across key brand moments, launches, and integrated campaigns.
• Translate brand positioning into powerful and consistent social storytelling, while allowing for local relevance.
• Work closely with the Creative Director and the Multimedia Studio to shape social-first creative excellence.
• Safeguard brand consistency, tone of voice, and quality across all social touchpoints globally.
• Directly manage and develop a social media team, providing vision, clarity, and coaching.
• Build future-ready capabilities, elevate seniority, and set clear expectations for performance and impact.

Senior Stakeholder & Executive Management

• Confidently represent social media strategy in executive discussions and decision-making forums.
• Work closely with the Digital Marketing Department to align brand, performance, data, and CRM initiatives.
• Navigate complex stakeholder landscapes with authority, diplomacy, and strategic clarity.

Qualifications

• 9+ years of experience in social media roles within international environments.
• Proven track record in defining and leading social media strategies at enterprise level.
• Demonstrated experience driving strategic transformation and organizational change.
• Strong and credible people leader.
• Comfortable operating at C-level, including direct interaction with CEOs and executive leadership teams.
• Deep understanding of brand, creative processes, content ecosystems, and digital marketing integration.
• Politically astute, stakeholder-savvy, and confident in dispersed or matrixed organizational structures.
• Strategic, visionary, and decisive - with hands-on credibility when needed.
• Residing within a commutable distance from Helmond.
• Fluent in English; additional languages are a plus.

What We Offer

At Dorel Juvenile, you’ll join a truly international and inspiring work environment with colleagues representing more than 20 nationalities. We are a driven, collaborative, and hands-on team that embraces innovation, continuous growth, and shared success. United by our mission to care for precious life, we are highly motivated and proud of the meaningful impact our work has on families around the world. In return for your passion and contribution, we offer:

• A monthly salary of €6.000 gross based on full-time employment.
• 13th-month salary and holiday allowance.
• A full-time position (32-40 hours per week) within a flexible and supportive organization.
• The possibility to work up to 3 days per week from home.
• An annual contract to start with, including a one-month probation period.
• 28 vacation days per year based on full-time employment, with the option to purchase additional leave.
• A comprehensive pension plan for your future security.
• Additional benefits such as travel expense reimbursement, a laptop and phone (if required), a Bicycle Plan, and collective health insurance.