SEO & Content Intern

Dorel Juvenile; Helmond; Hybrid; EUR 4,500 - 7,800; Full time

Benefits offered by this job

Hybrid working model (up to 3 days rem

Internship allowance

Access to internal learning programs

Top-employer certified workplace

Job summary

Dorel Juvenile, a global leader in juvenile products, invites you to join as a Content & SEO Intern. You will support digital content for our brands across Europe, learning how products launch online, guiding parents in the buying journey, and optimizing content for search engines and AI-powered experiences.

You'll work with experienced content specialists on projects impacting millions of parents across Europe.

Qualifications

• Interest in digital content, SEO, AI-powered search, and online marketing.
• Enjoys writing, editing, and working with visual content.
• Detail-oriented, organized, and proactive in a dynamic environment.

Responsibilities

• Content Creation & Updates: prepare and adapt written and visual content for websites and product pages.
• SEO & GEO Support: assist with SEO projects and GEO initiatives for AI-powered search experiences.
• New Product Introduction (NPI) Support: help with asset organization, translations, and content uploads.
• Consumer-Focused Content: create and maintain content guiding parents in selecting products; ensure search optimization.
• Research & Inspiration: monitor trends, share insights, and collaborate with Brand, Product, Creative, Translation and E-commerce teams.

Skills

Digital content

SEO

AI-powered search

Online marketing

Writing & editing

CMS systems

UX

Content design

Team collaboration

Education

Marketing/Communication/Digital Media/Business

Tools

Bynder

Job description

Dorel Juvenile is the world's leading juvenile products company. Our well-known products and strong brands Maxi-Cosi and Tiny Love are complemented by regional brands and are available in more than 100 countries. We are proud to work with 2.700 highly driven professionals in 25 different countries.

All our talented employees share the same mission: to Care for Precious Life. We help families live carefree lives by providing them with juvenile products with the highest safety and comfort standards.

Our frontrunner mentality matches our position as a global market leader. Being first means we forge our own path; we explore new ways to enhance our brands. We are continuously reinforcing our leading position and believe that team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth.

Your mission

As a Content & SEO Intern, you'll support the team in creating, adapting, and maintaining digital content for our branded websites and key e-commerce platforms across Europe. You'll gain hands-on experience with how new products are launched online, how we guide parents through their buying journey with clear, helpful information, and how content is optimized to improve visibility across search engines and emerging AI-powered search experiences. You'll work closely with a team of experienced content specialists and contribute to projects that impact millions of parents across Europe.

What You'll Learn & Support With

Content Creation & Updates

• Assist with preparing and adapting written and visual content for websites and product pages.
• Help ensure content is accurate, on-brand, and suitable for different platforms and audiences.
• Support content updates across our websites, Amazon, and selected retailer platforms.

SEO & GEO Support

• Support projects focused on improving our website's Search Engine Optimization (SEO).
• Assist with Generative Engine Optimization (GEO) initiatives to help our content perform well across AI-powered search experiences and Large Language Models (LLMs).
• Help optimize content for discoverability across our websites, Amazon, and retailer platforms.
• Conduct keyword research, competitor analysis, and content audits.
• Research emerging AI search trends and share insights with the team.

New Product Introduction (NPI) Support

• Support online product launches by organizing assets, coordinating translations, and uploading content.
• Learn how digital content workflows, CMS systems, and launch processes work in practice.

Consumer-Focused Content

• Help create and maintain content that supports parents in choosing car seats, strollers, home equipment, and more.
• Support content quality checks to ensure pages are clear, consistent, informative, and optimized for search.

Research & Inspiration

• Monitor competitor websites, digital trends, SEO developments, and AI search innovations.
• Share ideas and recommendations to improve content performance and customer experience.
• Work with Brand, Product, Creative, Translation, and E-commerce teams.
• Help manage content trackers, documentation, screenshots, reports, and testing activities.
• Organize and tag assets in our DAM system (e.g., Bynder).
• Support additional digital content and optimization projects as needed.

Your profile

We're looking for an intern who:

• Has an interest in digital content, SEO, AI-powered search, and online marketing.
• Enjoys writing, editing, and working with visual content.
• Has a good eye for detail and enjoys structured, organized work.
• Is curious about CMS systems, UX, content design, and emerging AI technologies.
• Is proactive, organized, and comfortable working in a dynamic environment.
• Communicates well in English (additional EU languages are a plus).
• Is currently studying Marketing, Communication, Digital Media, Business, or a related field.

Are you ready to grow with us?

• A supportive, collaborative team that enjoys mentoring and knowledge sharing
• Hands-on experience with global brands and real digital projects
• Exposure to content creation, digital workflows, and product launches
• Hybrid working model (up to 3 days remote, 2 days in the office)
• Internship allowance (aligned with company standards)
• Access to internal learning programs
• A top-employer certified workplace
• The opportunity to work for a purpose-driven company committed to Caring for Precious Life.