Social Data and Insights Manager

Truus; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

MacBook and accessories

Massage at office

Unlimited holidays

Warm lunch at office

Drinks and snacks

Job summary

Truus is looking for a Social Data & Insights Manager to support the day-to-day social execution across clients, while also tracking trends and opportunities. You’ll translate data into clear stories and actionable guidance for campaigns with brands like Bol, KFC and Netflix.

Responsibilities include setting up and managing Brandwatch searches, building compelling reports, and presenting findings to clients. You’ll spot trends, brainstorm with creatives, and support paid social with insights.

Qualifications

• Experience turning data into clear, actionable insights.
• Ability to present findings to clients confidently.
• Comfort with reports and storytelling.
• Experience with social listening tools.
• Dutch language proficiency preferred.

Responsibilities

• Dig into performance data across clients to extract meaningful insights.
• Build reports and slides that tell a clear story.
• Present findings to clients and guide next steps.
• Turn data into thought starters for the creative team.
• Set up and manage Brandwatch searches and social listening.
• Spot trends and internet culture moments with data.
• Research audiences, creators, references and competitors.
• Collaborate with creatives and strategists on social-first concepts.
• Support paid social with insights and optimization.

Skills

Storytelling with numbers

Client presentation

Analytical thinking

Organised and proactive

Dutch language (preferred)

Tools

Brandwatch

Looker Studio

TikTok analytics

Meta analytics

YouTube analytics

Job description

Truus is looking for a Social Data & Insights Manager. This person will support the day-to-day social execution across clients, while also keeping an eye on trends and opportunities. We love creating things, but specifically things that will work - like our viral posts for Bol, KFC and Netflix. And to be able to keep this going (and keep winning Best Agency in the Best Social awards), we need your help to:

• Dig into performance data across clients and pull out the insights that actually matter, not just numbers in a spreadsheet
• Build reports and slides that look great and tell a clear story (no 40-slide data dumps, we promise)
• Present your findings to clients with confidence and walk them through the "and now what?"
• Turn data into thought starters and opportunities for the creative team when a brief lands
• Set up and manage Brandwatch searches / social listening, and know which tool to grab for which question
• Spot trends, creators and internet culture moments, and back them up with numbers
• Research audiences, creators, references and competitors
• Brainstorm social-first concepts together with creatives and strategists
• Support paid social with insights and optimisation where needed

Ideal profile

• You don't just read data, you read between the lines
• A storyteller with numbers: you can make a chart look good and make a client nod along
• Comfortable presenting to clients (bonus points if you secretly enjoy it)
• Half data nerd, half strategist, and you want to keep growing in both directions
• You know your way around the tools (Brandwatch, native TikTok/Meta/YouTube analytics, Looker Studio or similar) and have experience managing them
• Lives on TikTok/Instagram/YouTube (chronically online, but in a good way)
• Organised and proactive
• Fluency in Dutch preferred

What we offer:

• Besides cool clients and a very cool office?
• All the equipment you need to work - MacBook, mouse, keyboard, etc
• Massage at the office once a month cause hard work also requires pampering
• A young team that loves doing fun outings and Wine Thursdays
• Mental health is important, so we offer to pay for your therapy (we all need it, it's ok)
• A Buisness NS card if you live outside of Ams or a lease electric bike
• Unlimited holidays
• Warm lunch every day at the office and a fridge full of drinks + drawer full of snacks
• A running club you can join, we do some races together!