Social Data Analyst: Turn Insights Into Growth

Marketing Report (een B2B nieuwsplatform voor marketeers); Amsterdam; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Hybrid working policy

24 vacation days

DEPT Learning Menu

Health & wellness program

NS Business Card

Job summary

DEPT is a Growth Invention company at the intersection of technology and marketing, seeking a Social Data Analyst in Amsterdam to turn data into actionable insights. You’ll work with strategists, creatives and community managers to uncover opportunities, measure impact and optimise campaigns.

You’ll become the go‑to expert for social performance, helping teams and clients understand what drives results and why, shaping creative and strategic decisions across paid and organic social.

Qualifications

• 2–5 years of experience in social analytics, digital analytics or performance marketing.
• Strong understanding of social media platforms and their metrics (Meta, TikTok, LinkedIn, YouTube, Pinterest).
• Experience with reporting tools such as Looker Studio, Power BI or Tableau.
• Comfortable with platform analytics and social listening tools Brandwatch and Emplifi.
• Analytical mindset and ability to translate numbers into stories.
• Experience conducting competitor analysis and identifying market opportunities.
• Excellent communication skills; able to explain data to specialists and non‑specialists.
• Curious, proactive and always looking for ways to improve.

Responsibilities

• Analyse paid and organic social performance across multiple clients and platforms.
• Translate complex datasets into clear, actionable recommendations.
• Build and maintain reporting dashboards and performance frameworks.
• Conduct social audits and competitive analyses to support new business pitches.
• Identify audience, platform and content trends to strengthen client strategies.
• Partner with strategists and creatives to optimise content based on performance insights.
• Define and monitor the KPIs that truly matter for each client.
• Support quarterly business reviews and client presentations with data‑driven storytelling.
• Continuously improve how we measure social success across DEPT.

Skills

Social analytics

Digital analytics

Performance marketing

Social platforms

Analytical mindset

Competitor analysis

Market opportunities

Communication skills

Curiosity

Proactive attitude

Tools

Looker Studio

Power BI

Tableau

Brandwatch

Emplifi

Job description

DEPT is a Growth Invention company at the intersection of technology and marketing, seeking a Social Data Analyst in Amsterdam to turn data into actionable insights. You’ll work with strategists, creatives and community managers to uncover opportunities, measure impact and optimise campaigns.

You’ll become the go‑to expert for social performance, helping teams and clients understand what drives results and why, shaping creative and strategic decisions across paid and organic social.