Employer Branding Specialist

Hunkemöller; Netherlands; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid work model

Work from abroad up to 2 weeks per año

International work environment

Travel allowance

Hunkemöller Academy

25% employee discount

Job summary

Hunkemöller is seeking an Employer Branding Specialist to shape how we attract talent across markets. You will own the employer branding strategy, translate EVP into compelling campaigns, and lead recruitment marketing efforts.

You will collaborate with Recruitment, HR, and Marketing to strengthen our employer brand and candidate journey. The role involves content creation, social campaigns, analytics, and working across teams to optimize our careers site and improve recruitment outcomes.

Qualifications

• Around 5 years of experience in Employer Branding, Recruitment Marketing, Talent Attraction, Marketing, Communications, or related field.
• Experience developing and executing employer branding strategies and campaigns for European markets.
• Strong understanding of candidate behaviour, talent attraction trends, and recruitment marketing.
• Hands-on experience with social media, careers sites, digital campaigns, SEO, and analytics tools.
• Strong content creation, storytelling, and communication skills.
• Excellent stakeholder management and ability to influence across teams.
• Strong project management and organisational skills with the ability to manage multiple priorities.
• Data-driven mindset with a focus on measuring impact and continuously improving results.
• A proactive, hands-on approach combined with strong strategic thinking.

Responsibilities

• Own and evolve Hunkemöller's employer branding strategy in line with business goals and hiring priorities.
• Translate EVP into campaigns, content, and talent attraction initiatives across key segments.
• Lead employer branding and recruitment marketing campaigns to boost awareness and applications.
• Own and optimise the careers site and candidate journey for a compelling experience.
• Create engaging content including stories, social campaigns, videos, blogs, and recruitment materials.
• Collaborate with Recruitment, HR, Marketing, Internal Communications, and leaders to strengthen the brand.
• Manage relationships with external agencies to amplify the brand presence.
• Track and analyse branding performance and drive data-informed improvements.
• Stay ahead of market trends and best practices.

Skills

Employer Branding

Recruitment Marketing

Content Creation

Stakeholder Management

Project Management

Data-Driven

Strategic Thinking

Tools

Social Media Platforms

SEO

Analytics Tools

Careersites

Job description

In this role,you'llhelp shape how current and future colleagues experienceHunkemölleras an employer, and drive candidate attraction.You'llcreate engaging content, support employer branding campaigns,strengthenthe candidate journey, and work closely with Recruitment, HR, and Marketing teams to strengthen our talent attraction efforts across multiple markets.

Whatyou'lldo

• Own and evolveHunkemöller'semployer branding strategy, ensuring alignment with business goals and hiring priorities.

• Translate our Employee Value Proposition (EVP) into impactful campaigns, content, and talent attraction initiatives across key talent segments.

• Lead employer branding and recruitment marketing campaigns that increase awareness, engagement, and application conversion.

• Own andoptimizethecareersiteand candidate journey to deliver a compelling candidate experience.

• Create engaging content including employee stories, social media campaigns, videos, blogs, and recruitment marketing materials.

• Partner closely with Recruitment, HR, Marketing, Internal Communications, and business leaders to strengthen our employer brand.

• Manage relationships with external agencies and partners to amplifyHunkemöller'semployer brand presence.

• Track andanalyseemployer branding performance, using data and insights to continuously improve results.

• Stay ahead of market trends, competitor activity, and emerging employer branding best practices.

Whatyou'llbring

• Around 5years of experience in Employer Branding, Recruitment Marketing, Talent Attraction, Marketing, Communications, ora relatedfield.

• Experience developing and executing employer branding strategies and campaignsfor European markets.

• Strong understanding of candidatebehaviour, talent attraction trends, and recruitment marketing.

• Hands-on experience with social media,careerssites, digital campaigns, SEO, and analytics tools.

• Strong content creation, storytelling, and communication skills.

• Excellent stakeholder management skills with the ability to influence and collaborate across teams.

• Strong project management andorganisationalskills, with the ability to manage multiple priorities.

• Data-driven mindset with a focus on measuring impact and continuously improving results.

• A proactive, hands-on approach combined with strong strategic thinking.

What we offer

• 25 days of annual leave, with the option to buy or sell up to 4 additional days
• Hybrid work model, combining office and remote working
• Possibility towork from abroad for up to 2 weeks per year
• Aninternational work environment, working with teams across different countries
• Travel allowanceto support commuting costs
• Access to theHunkemöller Academyfor professional development
• 25% employee discounton all Hunkemöller products

At Hunkemöller, we're on a journey to become the world's most loved lingerie brand. To help us attract and engage the talent that drives our success, we're looking for an Employer Branding Specialist who is passionate about storytelling, candidate experience, digital marketing, and bringing our employer brand to life.