AI Search Optimisation specialist

PromptMarketing; Amsterdam; On-site; EUR 50,000 - 70,000; Full time

Job summary

A forward-thinking marketing firm in Amsterdam seeks an AI Search Optimization Specialist to innovate in the AI-driven search landscape. The ideal candidate will have strong SEO skills, experience in analyzing web data, and the ability to build workflows that optimize AI visibility. This role involves research, strategy development, and collaboration in a high-paced environment where your contributions can make a significant impact on enterprise clients. A passion for emerging technologies and the ability to communicate technical insights clearly is essential.

Qualifications

• Must have solid SEO expertise and curiosity for AI-native search.
• Experience interpreting web analytics and search performance data.
• Experience building agentic workflows using tools like n8n, Zapier, or custom agents.

Responsibilities

• Conduct research across AI and traditional search environments.
• Analyze AI-generated outputs to identify visibility gaps.
• Translate web analytics and AI outputs into actionable strategies.

Skills

SEO expertise

AI-native search curiosity

Data analytics interpretation

Building agentic workflows

Clear communication

Proactive problem-solving

Education

Background in Marketing, Data Science, or related field

Tools

n8n

Zapier

Python

Job description

PromptMarketing helps large enterprises become discoverable, credible and dominant in AI-driven search environments.

As AI assistants like ChatGPT, Perplexity and Claude increasingly replace traditional search engines, brands must rethink how they show up. We help companies optimize their visibility across Large Language Models (LLMs), ensuring accurate brand representation, inclusion in AI-generated answers, and measurable impact. We are building the category of AI Search Optimization (AISO).

If you want to work at the frontier of AI, search and strategy — this is it.

The Role

As an AI Search Optimization Specialist, you will operate at the intersection of SEO, AI systems, and data strategy.

You won’t just optimize websites, you will optimize how AI understands, selects and represents brands.

Your mission:

Increase brand inclusion, authority and accuracy inside AI-generated answers.

You Will

• Conduct deep topic and intent research across AI and traditional search environments
• Analyze AI-generated outputs to identify visibility gaps and misrepresentations
• Translate web analytics, search console data and AI outputs into actionable strategies
• Design and test AI Search Optimization frameworks
• Build and improve agentic workflows (n8n, Zapier or custom agents) to monitor AI outputs at scale
• Perform competitive AI visibility analysis
• Collaborate with content, strategy and technical teams to implement improvements
• Continuously experiment with emerging AI search environments

What Makes This Role Unique

• You will help shape a new discipline: AI Search Optimization
• You work directly with enterprise clients
• You combine SEO, AI systems thinking and automation
• You operate in a fast-moving, frontier environment
• This is not a maintenance role.
• This is a builder role.

Qualifications

Must-have

• Solid SEO expertise and curiosity for AI-native search
• Experience interpreting web analytics & search performance data
• Experience building agentic workflows (n8n, Zapier, Make, custom AI agents)
• Clear communicator — able to translate technical insights into business impact
• High ownership & proactive problem-solving

Nice-to-have

• Experience with LLM prompting & evaluation
• Experience with Python or basic scripting
• Experience working with enterprise clients
• Familiarity with structured data / schema / knowledge graphs
• Background in Marketing, Data Science, Computer Science or related field

Who Thrives Here

• Get excited by emerging AI systems
• Prefer building new frameworks over maintaining old playbooks
• Think in systems, not just tactics
• Enjoy testing hypotheses and iterating fast
• Want responsibility and autonomy
• Care about impact over hierarchy

What We Offer

• A front-row seat in the AI search revolution
• Direct impact on enterprise AI visibility strategy