SEO Consultant

AdResults B.V.; Groningen; Hybrid; EUR 33,000 - 56,000; Full time

Benefits offered by this job

Hybrid work model

Home office budget & 26 vacation days

Pension plan (no employee contribution

Latest tools: Semrush Enterprise & Fol

Annual salary €3,000–€5,000

Job summary

Follo is seeking an experienced SEO Consultant to oversee a portfolio of ambitious brands, translating growth goals into holistic Organic Search strategies. You will work with cross-functional teams to unlock integrated growth using the FolloEngine and AI/Traditional SEO approaches.

You will advise clients at board level, share knowledge internally, and contribute to new business pitches, while collaborating in a hybrid work environment with a skilled team.

Qualifications

• Dutch language proficiency; able to lead client conversations and present recommendations.
• Analytical and data-driven; interpret data, identify patterns, translate insights into optimizations.
• Commercial mindset with initiative in growth opportunities and client discussions.
• Strong, clear stakeholder communication across different levels.
• At least 2 years of experience in SEO/Organic Search, preferably in an agency.

Responsibilities

• Serve as the strategic point of contact for a portfolio of brands.
• Translate growth ambitions into an Organic Search strategy beyond rankings.
• Develop holistic Organic Search strategies combining SEO, AI Search, and Social Search where relevant.
• Collaborate with paid specialists, data experts, and developers to unlock growth.
• Leverage the FolloEngine to automate analyses and translate data into strategy.
• Advise clients at board level and act as a sparring partner to elevate thinking.
• Share knowledge internally through sessions and contribute to new business pitches.

Skills

Dutch language proficiency

Analytical / data-driven

Commercial mindset

People / Stakeholder communication

SEO experience (2+ years)

Tools

Google Search Console

SEMrush/Ahrefs

Screaming Frog

Job description

We’re not a traditional agency, but an award-winning, data-driven performance marketing powerhouse with 170 specialists. We don’t see search as a standalone Google trick, but as a holistic Organic Search & Discovery ecosystem. As an SEO Consultant at Follo, you advise brands like Hunkemöller, MediaMarkt, and Allianz Direct in a landscape that evolves faster than ever.

Powered by our own innovative FolloEngine, you don’t deliver standard off-the-shelf checklists — you create high-end, strategic solutions tailored to each client. You map the entire landscape, identifying not just where your audience searches, but more importantly how to reach them through the perfect combination of technology, content, and big data.

What you will do

You are the strategic point of contact for your own portfolio of ambitious brands. You translate growth ambitions into an Organic Search strategy that goes beyond rankings — building authority, visibility, and measurable growth across the key channels where your audience is active.

This means you:

• Develop holistic Organic Search strategies that combine Traditional SEO, AI Search (GEO), and — where relevant — Social Search.
• Work closely with paid specialists, data experts, and developers to unlock integrated growth opportunities.
• Leverage the FolloEngine to automate analyses and move quickly from data to strategy.
• Advise clients at board level, acting as a sparring partner who challenges and elevates their thinking.
• Share knowledge internally through sessions and contribute to new business pitches.

What we offer

• A salary between €3.000 and €5.000, depending on your experience.
• An ambitious team where ownership and collaboration come first.
• 26 vacation days per year, with the option to purchase 5 additional days.
• A one-time home office budget of up to €1,000 to set up your workspace.
• A well-structured pension plan with no employee contribution.
• The flexibility to work hybrid, so you can perform at your best.
• Access to the latest tools, including Semrush Enterprise and the FolloEngine — our in-house platform combining real-time performance with strategy, insights, and automation.

What you will bring

Our SEO team is growing, and we’re currently open to new colleagues at junior, medior, and senior levels. All levels of seniority are welcome, but we value the following qualities:

• You have a solid proficiency in Dutch, as you independently lead client conversations and present recommendations.
• You are analytical and data-driven — able to interpret data, identify patterns, and translate insights into concrete optimizations.
• You have a commercial mindset and take initiative with clients. You actively think along about growth opportunities and are confident in identifying and discussing them.
• You are socially strong, can clearly justify your decisions, and feel comfortable engaging with different types of stakeholders.
• You have at least 2 years of experience in SEO / Organic Search, preferably within an agency environment.
• Experience with Google Search Console, SEMrush/Ahrefs, and Screaming Frog is a plus.

Why Follo?

At Follo, we believe traditional SEO is outdated. Real growth happens when you leverage data and automation to seamlessly connect all organic pillars:

• Traditional Search (SEO): a rock-solid technical and content foundation
• Conversational Search (AI Search / GEO): claiming visibility and authority within AI-driven engines like ChatGPT and Perplexity
• Social Search & Discovery: showing up where audiences actually discover — such as TikTok, Instagram, YouTube, and Reddit

Your unfair advantage? The FolloEngine. Powered by our in-house platform, we automate the heavy lifting together — giving you less time in spreadsheets and more time for strategic direction and real impact. At Follo, you’re not an executor, but the architect of organic growth.

You’ll join a close-knit team of 25 Organic Search specialists, as part of an agency with strong European ambitions. We stay ahead of the market — and expect you to actively contribute to that.