SEA Consultant

AdResults B.V.; Groningen; On-site; EUR 40,000 - 70,000; Full time

Benefits offered by this job

Pension scheme

Travel allowance

Job summary

Follo, a leading online marketing agency, is seeking a SEA Consultant to drive real results for a portfolio of 8–10 clients across B2B and ecommerce. You’ll set up campaigns, advise on strategy, and translate data into actionable optimization.

You’ll collaborate with colleagues from different disciplines and engage in meaningful client conversations to shape growth. Expect variety: lead generation, multi-country campaigns, and ongoing experimentation.

Qualifications

• At least 2 years of SEA experience, preferably at an agency.
• Strong client communication and consultancy mindset.
• Familiar with Google Ads, Microsoft Ads and GA4.
• Ambition to grow in both e-commerce and lead generation.

Responsibilities

• Set up campaign structures aligned with client goals.
• Translate results into actionable optimization advice.
• Brainstorm with colleagues from other disciplines on improvements.
• Help clients grow: webshop revenue and quality leads.
• Work with tools like Channable, Producthero, Bigshopper or BigQuery when possible.

Skills

SEA campaigns

Google Ads

Microsoft Ads

GA4

Consultancy

Tools

Channable

Producthero

Bigshopper

BigQuery

Job description

Do you set the tone in SEA campaigns that truly perform?

You know the ins and outs of the trade. Building campaigns? No problem for you. Reading data? Piece of cake. But you want more. More client contact. More strategy. More impact.

As a SEA Consultant at our online marketing agency, you work on campaigns that matter. No empty clicks, but real results for clients who want to move forward. And you? You adjust, switch smartly, and make it work.

Ready to take on greater responsibility?

This is a job for someone who sets direction

We are looking for someone who not only knows how to set up a campaign, but also why. Someone who engages in conversation with the client about goals, opportunities, and strategy, not just about click prices and CTRs. Yes, you know your way around Google Ads, Microsoft Ads, and GA4. But you excel in consultancy skills. Advising, challenging, persuading: that's what energizes you.

You don't have to be a keynote speaker, but you can handle a good conversation with a client about their growth objectives. You effortlessly switch between lead generation for B2B and scalable e-commerce campaigns in multiple countries. And all this for a portfolio of about 8 to 10 clients, with diverse goals and contacts. Structure, overview, and a touch of chaos resistance are therefore useful.

What you work on:

• Setting up campaign structures that truly contribute to the client's business goals.
• Translating results into clear advice and opportunities for optimization.
• Brainstorming with colleagues from other disciplines on how to improve further.
• Helping clients grow: from increasing webshop revenue to generating quality leads.
• Working with tools like Channable, Producthero, Bigshopper, or BigQuery? Nice to have. Not a must.

What you can expect from us

• A team of smart, friendly colleagues who truly help each other.
• Good terms including a good pension scheme and travel allowance.
• Clients who want to win and provide room for experimentation and innovation.
• Room to specialize, or to broaden into other disciplines.
• Plenty of development opportunities, training, and growth paths. You set the course.
• A culture where ownership, honesty, and collaboration are not buzzwords, but just how we work.

This is why it's a match!

• At least 2 years of experience in SEA, preferably at an agency.
• Thrives on variety, deadlines, and priorities (read: 10 clients at once? Bring it on).
• Gets energy from client contact and consultancy. You prefer to ask the right question rather than blindly exclude a keyword.
• Familiar with contemporary tools, but also knows that the best optimization sometimes starts with a good conversation.
• Has an affinity with e-commerce or lead generation, or both. Better yet: the ambition to grow in both.

Why Follo?

At Follo, we're leading the way in a search landscape that’s evolving at lightning speed—and we're actively shaping its future. AI isn't just a buzzword here; it's part of how we work every day. From MCP integrations and automated workflows to using Claude and ChatGPT for analysis and campaign optimization, we spend less time in spreadsheets and more time driving strategy and delivering impact.

• AI is in our DNA – Work with the latest tools and technologies, including FolloEngine, MCP integrations, and AI-powered analysis.
• Stay ahead in a rapidly changing landscape – From traditional search to social discovery and conversational AI.
• Work with leading brands on real challenges – Partner with ambitious advertisers who are determined to win.
• Create award-worthy work with international impact – Be part of a team delivering campaigns with European ambitions.