Senior Visual Designer

Jobtailor; Zwaagdijk-Oost; On-site; EUR 70,000 - 95,000; Full time

Job summary

Jobtailor in the Netherlands is seeking an experienced UX designer to own the digital expression of our Action brand. You will translate our brand book into concrete, usable digital guidelines, typography on screen, colour in interfaces, imagery, iconography, motion, and tone-of-voice in microcopy, maintaining a living, version-controlled document.

You will simplify the UI kit into a modular system with brand tokens and flexible components, work with UX designers to maintain the design system,

Qualifications

• The role requires a background in UX design or digital product design with strong visual/typographic sense.
• Experience building or maintaining a design system focused on brand expression or theming.
• Ability to translate brand books into workable digital guidelines and components.
• Able to collaborate effectively with brand strategists, UX Designers and developers.
• Experience aligning customer journeys, messaging and design across propositions.

Responsibilities

• You own the digital expression of the Action brand.
• You convert the brand book into concrete digital guidelines, typography on screen, color in interfaces, imagery, iconography, motion, and tone-of-voice in microcopy, keeping them version-controlled.
• You simplify the current brand UI kit into a modular system with brand tokens and flexible components.
• You co-maintain the design system with UX Designers, owning the brand expression layer.
• You shape brand presence across Ecommerce, Loyalty, Promo and Employer Branding journeys.
• You ensure journey, messaging and design move as one, cohesive with brand and UX.
• You advise other designers on applying brand principles and review brand-driven expressions like landing pages and app onboarding.
• You are the design counterpart to the brand team and coordinate with external agencies.
• You work cross-stream, enabling other designers and contributing to a wider design guild.

Skills

UX design

Typography

Design system

Brand expression

Collaboration

Retail omnichannel

Agency experience

Job description

Responsibilities

• You own the digital expression of the Action brand.
• You turn our brand book into concrete, usable digital guidelines, typography on screen, colour in interfaces, imagery, iconography, motion, and tone-of-voice in microcopy, and keep them alive as a version-controlled, living document.
• You simplify the current brand UI kit into a modular system with clear brand tokens and flexible components, so teams have room to innovate without losing the brand.
• Together with UX Designers you maintain the design system; you specifically own the brand expression layer.
• You shape how Action's brand shows up across our brand propositions - Ecommerce, Loyalty, Promo and Employer Branding - and across the customer journeys that connect them.
• You make sure journey, messaging and design move as one: cohesive and consistent in alignment with brand, UX and our agency partners.
• You advise UX Designers, Service Designers and Business Product Owners on applying brand principles in their initiatives, and you design and review brand-driven expressions such as landing pages, campaign assets, app onboarding and key brand moments in the customer journey.
• You are the design counterpart to the brand team, present at brand-related decision-making, and you make sure brand and product don't work past each other.
• You brief, review and direct our external agencies on digital brand expressions, and ensure their output integrates seamlessly with our internal systems.
• You work cross-stream rather than embedded in one delivery team - connected to all value streams, dedicated to none.
• A meaningful part of your time goes into enabling other designers: making the system easy to use, the guidelines easy to apply, and the brand easy to live up to.
• You are an active member of Action's wider design guild, a peer and sparring partner across departments, not a brand police function.

Requirements

• A background in UX design or digital product design, with a pronounced visual and typographic sensibility
• At least 6 years of relevant work experience
• Demonstrable experience building or maintaining a design system, in particular its brand expression or theming layer
• Experience translating brand books into workable digital guidelines and components
• Able to operate effectively with both brand strategists and UX Designers and developers, fluent in the language of both worlds
• Experience connecting customer journey, messaging and design into one cohesive brand expression across propositions such as Ecommerce, Loyalty, Promo or Employer Branding
• A collaborative mindset, comfortable enabling peers across a design guild rather than gatekeeping
• Affinity with retail and the specific character of an omnichannel brand, ideally with experience working with external agencies