Senior Sales Leader - Private Label & CPG Growth

Request Foods; Netherlands; On-site; EUR 94,000 - 137,000; Full time

Job summary

Request Foods seeks a dynamic Senior Sales Manager to lead our sales strategy, manage the sales team, and achieve growth targets. This on-site role reports to the Sr. Director of Sales at our Holland, MI headquarters.

You will drive strategic BD initiatives, secure national and regional accounts, and develop GTM strategies aligned with company objectives. Collaboration across functions and ongoing pipeline reporting are essential.

Qualifications

• 5+ years of experience in sales, project management, or business development within the frozen food or CPG industry.

Responsibilities

• Lead strategic business development initiatives to drive growth in branded CPG and Private Label across retail, food service and emerging channels.
• Identify, evaluate and secure new customer opportunities with national and regional accounts.
• Develop and execute go-to-market strategies and promotional plans that align with company objectives.
• Build and maintain senior-level customer relationships while delivering value-added solutions to strengthen partnerships.
• Conduct market and competitive analysis to uncover growth opportunities and optimize category performance.
• Collaborate cross-functionally with sales, marketing, finance, operations, quality, supply chain, etc. to align strategy and deliver results.
• Manage end-to-end business development process – prospect, pitch, contract negotiation and close.
• Provide regular reporting on pipeline health and progress, support forecast accuracy and performance against KPI’s.
• Represent Request Foods at customer meetings, industry events and trade shows.
• Navigate through retail platforms such as 1WorldSync and support the customer service department in management of this.
• Work closely with product development, label and regulatory and packaging teams for support in project lifecycle from concept to commercialization.
• Lead and mentor sales team members, fostering a continuous growth mindset.

Skills

Sales leadership

Account management

Go-to-market

Cross-functional collaboration

Retail buyers relations

Education

Bachelor’s degree in Business/Marketing

Tools

Microsoft Office

Retail Link

Smartsheet

Lists

Planner

Job description

Request Foods seeks a dynamic Senior Sales Manager to lead our sales strategy, manage the sales team, and achieve growth targets. This on-site role reports to the Sr. Director of Sales at our Holland, MI headquarters.

You will drive strategic BD initiatives, secure national and regional accounts, and develop GTM strategies aligned with company objectives. Collaboration across functions and ongoing pipeline reporting are essential.