Senior Sales Director

Rappit; Putten; On-site; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Company car or mobility allowance

Laptop & phone provided

Pension plan

Remote work compensation

Work-from-home allowance

Bike lease program

Stock Appreciation Rights (SAR)

Revenue-based bonus

Job summary

Rappit, a European enterprise software leader, seeks a Senior Sales Director to own global commercial strategy and execution with a focus on Benelux, Germany, and France. You will lead cross-border teams and drive new business development while balancing licenses, SaaS, and professional services.

You will report to the CEO as part of the Senior Leadership Team, shaping channel strategy and direct/indirect go-to-market initiatives for sustained growth.

Qualifications

• Extensive leadership experience in enterprise software sales across international markets.
• Proven track record in hybrid sales environments combining product/platform and services sales.
• Experience setting up and scaling indirect sales channels (partners).
• Successful leadership of multidisciplinary sales and presales teams internationally.
• Strong European market expansion experience with an entrepreneurial mindset.
• Deep affinity with cloud-native architectures, data platforms, and AI applications.

Responsibilities

• Lead a global commercial strategy and execution with focus on Benelux, Germany and France.
• Provide direct coaching to Senior Account Executives and Presales Solution Architects across multiple countries.
• Develop and execute regional sales plans integrating licenses, services, and partner-driven revenue.
• Advance enterprise product licenses, professional services, and partner-driven offerings.
• Manage relationships with key accounts, partners, and Google Cloud.
• Oversee complex deals, negotiations, and alignment with Finance & Legal.

Skills

Enterprise software sales

Hybrid sales

Channel/partner management

Leadership in international teams

Business development Europe

Cloud-native technologies

Data platforms

Generative AI

Dutch & English fluency

Willing to travel internationally

Education

Bachelor's degree

Job description

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Senior Sales Director (Global)

Putten, The Netherlands

Sales

Due to the continued growth of our international sales activities, we are looking for a strategic and driven Senior Sales Director.

Profile

In this senior role, you will hold final responsibility for the global commercial strategy and execution, with a focus on the Benelux, Germany, and France regions. You will provide direct and coaching leadership to a high-caliber international team consisting of Senior Account Executives and Presales Solution Architects in the Netherlands, Germany, and France. Additionally, you will take an active, leading role in acquiring new clients and driving new business development.

The commercial challenge within Rappit is twofold: you are responsible for driving Enterprise Product Sales (the platform and associated license/SaaS models) as well as for selling the Professional Services (projects, implementations, and consultancy) needed to maximize impact for the customer. In addition to our direct go-to-market, you are the architect of our indirect growth strategy via partners. In this position, you report directly to the CEO and are part of the Senior Leadership Team.

Responsibilities

• Leadership & coaching: Managing, coaching, and further professionalizing the team of Senior Account Executives and Presales Solution Architects across multiple countries.
• Channel partner strategy: Further building a strong, international partner strategy. You ensure that, alongside our direct go-to-market, the software is successfully marketed through an indirect channel in close collaboration with referral, sales, and delivery partners.
• Hybrid sales strategy: Developing and executing the strategic sales plan for the region, optimally leveraging the synergy between product licenses (next-gen agentic platform), professional services, and partner-driven revenue.
• Regional growth: Substantially growing our market share in the enterprise market (manufacturing, supply chain & logistics, retail & wholesale).
• Complex deal oversight: Acting as executive sponsor and supporting your team and partners in complex trajectories, long sales cycles, and C-level negotiations with multinationals.
• Value proposition: Compellingly positioning the platform (custom core systems, business apps, AI agents) in combination with the added value of our onsite, nearshore, and offshore services.
• Stakeholder management: Building strategic relationships with key accounts (C-level), channel partners, and our strategic partner Google Cloud, as well as internal stakeholders within the company: from Finance & Legal (for the contracting phase) to Delivery (for handover of sold projects), and everything in between (including other colleagues within the Senior Leadership Team).

Requirements

• University/Bachelor+ working and thinking level with a strong commercial and technical background.
• Extensive and demonstrable (international) leadership experience in enterprise software sales.
• Essential: A proven track record in a hybrid sales environment; in-depth experience with both Enterprise product/platform Sales (preferably development platforms or low-code) and selling Professional Services/projects.
• Partner experience: Demonstrable experience setting up, managing, and scaling an indirect sales channel (channel management) within the software industry.
• Successful experience leading multidisciplinary teams (both Sales and Presales Architects) in an international setting.
• A strong track record in scaling business within Europe and a true entrepreneurial mindset.
• Deep affinity with modern technologies such as cloud-native architectures, data platforms, and (Generative) AI applications (AI agents).
• Excellent command of the Dutch and English languages (fluency in French and/or German is a strong advantage).
• A proactive, hands-on "hunter" mentality combined with the strategic seniority to communicate effectively at the C-level and act as a trusted advisor.
• You are based in the Netherlands and willing to travel internationally.

What we offer

We offer an engaging role in a dynamic and innovative company. An informal and no-nonsense work atmosphere where open communication and short lines of communication are essential. You will work within a team of experienced professionals on diverse and challenging projects. In addition, we pay significant attention to personal growth and training. Within the organization, new opportunities for further development are constantly arising. You can count on a competitive compensation package that reflects your education and work experience.

Specifically For This Role

• The unique opportunity to directly contribute to the global market positioning and channel transformation of a revolutionary agentic development platform;
• A competitive base salary with a SAR scheme (Stock Appreciation Rights);
• An attractive bonus system linked to revenue (covering both direct and indirect/partner revenue);
• A representative company car or mobility allowance, laptop, and phone;
• Attractive employment conditions, such as a comprehensive pension plan, work-from-home allowance, bike lease program, and remote work compensation;
• An ambitious scale-up organization with matching growth targets;
• Substantial focus on personal growth and training in the fields of cloud, AI, sales, and leadership.
• And finally: a unique workplace on an authentic 17th-century estate!

About Rappit

Rappit is a leading European provider of enterprise software and a "born in the cloud" Premier Partner of Google Cloud. We modernize the IT environments of Enterprise clients (€100M+ revenue) within, among others, Manufacturing, Supply Chain & Logistics, and Retail & Wholesale. We do this with a team of more than 300 FTEs, spread across our offices in Europe and India. Building on more than 45 years of enterprise software expertise, we help global brands and multinationals develop core systems.

Rappit distinguishes itself in the market with a next-gen agentic development platform, whose new, groundbreaking version launched in June 2026. This platform is specifically built for the enterprise market and enables organizations to develop custom core systems, business applications, and AI agents, all fully native on one and the same foundation. Because we believe in complete unburdening and successful adoption, Rappit delivers high-quality Professional Services alongside this powerful product suite. Our services include custom software development, data & (generative) AI consultancy, and 24/7 cloud operations. Driven by entrepreneurship, innovation, and a no-nonsense mentality, we are resolutely continuing to build our international expansion.

For more information, visit: rappit.io/culture