Senior Remote Integrated Media Strategy & Planning

DEPT; Amsterdam; Remote; EUR 68,000 - 86,000; Full time

Job summary

DEPT® is seeking a Senior Manager, Integrated Media Strategy & Planning to lead data-driven media planning and cross-functional collaboration for retail and D2C campaigns. You will translate insights from sources like GWI, Pathmatics, and platform data into robust, full-funnel plans.

The role emphasizes strategic client partnerships, guiding teams through activation, optimization, and measurement. This remote-first role targets candidates in the Pacific or Mountain time zones to align with

Qualifications

• 4+ years of hands-on experience in media planning and strategy, with emphasis on digital media buying both on and off retail environments.
• 2+ years experience using planning and research tools such as GWI, Pathmatics, Comscore, eMarketer, and platform-native dashboards.
• 2+ years of client facing and team management experience.
• Strong familiarity with Amazon’s retail media solutions; knowledge of Best Buy, Target, Walmart, and other retail platforms is a strong plus.
• Proven experience planning across both CPC and CPM channels, with a clear understanding of brand and performance media and how they work together.
• Strong understanding of audience segmentation, full-funnel planning, and measurement frameworks.
• Ability to clearly and concisely articulate a persuasive point of view, both written and verbal, presenting to project stakeholders.
• A curious and creative mindset, while also rigorous and analytical.
• Energized by the evolving intersection of media, retail, technology, and consumer behavior.
• Strong collaboration, client relationship building, and leadership skills.
• Experience navigating cross-functional teams and dynamic organizational environments.

Responsibilities

• Developing integrated media plans across D2C and retail marketplace business models, including tactic-level plans and investment scenarios.
• Translating research insights into actionable media plans by synthesizing inputs from tools such as GWI, eMarketer, Pathmatics, Similarweb, and client or platform data (Meta, Google, Amazon, The Trade Desk, etc.).
• Building full-funnel, channel-agnostic media plans using both CPC- and CPM-based investment frameworks.
• Developing audience-first communication plans, including budget allocation, KPI frameworks, channel selection, and partner recommendations.
• Aligning campaign planning with product launch calendars, retail media opportunities, and promotional moments across key U.S. retailers.
• Applying a strong working knowledge of Amazon Ads (search, DSP, display) to support retail and performance-focused planning efforts.
• Maintaining awareness of global retail and go-to-market considerations to inform planning for international expansion and multi-market execution.
• Serving as a dependable thought partner to strategy leads, helping to operationalize strategic planning frameworks and guide planning through to activation.
• Working closely with cross-functional team members across Client Services, Media Activation, Data Science, and Creative to deliver connected plans and ensure seamless campaign execution.
• Navigating complexity across platforms, stakeholders, and business models, and translating that complexity into clear, actionable plans.
• Presenting and articulating planning recommendations clearly to both internal and external stakeholders with confidence.
• Boosting morale and contributing to an inclusive, supportive team culture by being a positive example in group problem solving and growing careers of junior team members.
• Sharing platform trends, retail innovations, and media shifts with the team to inspire fresh thinking and continuous improvement.

Skills

Media planning

Strategy development

Digital media buying

Cross-functional collaboration

Tools

GWI

Pathmatics

Comscore

eMarketer

Platform dashboards

Job description

DEPT® is seeking a Senior Manager, Integrated Media Strategy & Planning to lead data-driven media planning and cross-functional collaboration for retail and D2C campaigns. You will translate insights from sources like GWI, Pathmatics, and platform data into robust, full-funnel plans.

The role emphasizes strategic client partnerships, guiding teams through activation, optimization, and measurement. This remote-first role targets candidates in the Pacific or Mountain time zones to align with