Associate Director, Integrated Planning & Strategy

DEPT; Amsterdam; Remote; EUR 86,000 - 108,000; Full time

Job summary

DEPT® is seeking an Associate Director to steer strategic direction for our ambitious accounts. You will define how brands appear across consumer ecosystems, translating insights into full-funnel experiences that connect audiences, culture, content, and commerce.

You will lead cross-disciplinary teams and partner with clients to drive growth, shaping investment decisions and delivering integrated solutions beyond media. This role emphasizes leadership, analytics, and client influence.

Qualifications

• 5-7 years of experience in omni-channel media strategy and planning with a track record of leading large accounts.
• Strong ability to connect business, brand, and customer insights to strategic outcomes.
• Experience in Connections Planning or IMC with content/media integration.
• Proficient in media research and audience profiling tools (GWI, MRI, ComScore, Pathmatics).
• Proven success in managing sponsorship or tentpole campaigns.
• Ability to influence senior clients and navigate multi-agency environments.
• Data-driven mindset paired with creative intuition and numbers-based storytelling.
• Experience growing and mentoring direct reports.

Responsibilities

• Architect full-funnel ecosystems integrating paid, owned, earned, and shared touchpoints.
• Partner with clients as strategic growth advisors, unlocking opportunities beyond media.
• Define end-to-end connection strategies linking audience, culture, content, and commerce.
• Orchestrate brand-building with performance to drive immediate impact and long-term equity.
• Lead cross-functional teams to develop experience-led solutions beyond channel plans.
• Translate data into clear narratives and actionable decision-making frameworks.
• Establish holistic measurement connecting exposure, engagement, and outcomes.
• Drive innovation to stay ahead of changing behaviors and platforms.
• Lead new business and thought leadership with a differentiated vision.
• Mentor and elevate a team of strategists.

Skills

Omni-channel expertise

Leadership presence

Strategic thinking

Data-driven mindset

Stakeholder management

Problem solving

Cross-functional collaboration

Tools

GWI

MRI

ComScore

Pathmatics

Job description

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

THE ROLE

The Associate Director is a pivotal leadership role responsible for steering the strategic direction of our most ambitious accounts. You will be responsible for designing how brands show up across the entire consumer ecosystem—not just where they advertise. This role defines the connection architecture between audiences, culture, content, commerce, and channels to unlock sustainable growth.

You will operate at the intersection of insight, idea, and orchestration, translating human understanding into full-funnel experiences that drive both brand and business outcomes. As a key client partner, you will shape strategic direction, influence investment decisions, and lead cross-disciplinary teams to deliver integrated solutions that go beyond media to create meaningful connections.

WHAT YOU’LL DO

• Architect full-funnel ecosystems that integrate paid, owned, earned, and shared touchpoints to deliver cohesive and connected consumer experiences.

• Partner with clients as a strategic growth advisor, identifying opportunity space, shaping business challenges, and unlocking new opportunities beyond media investment.

• Define end-to-end connections strategies grounded in audience, cultural, and behavioral insights—linking communications, content, and commerce into a unified system.

• Orchestrate the interplay between brand building and performance, ensuring immediate impact while compounding long-term brand equity.

• Lead cross-functional teams (Strategy, Creative, Media, Data, Technology) to develop experience-led solutions, not just channel plans.

• Translate data and insights into clear narratives and actionable frameworks that influence senior stakeholders and drive decision-making.

• Establish holistic measurement approaches that connect exposure, engagement, and outcomes—moving beyond siloed channel attribution to true effectiveness storytelling.

• Drive innovation in how we connect with audiences, continuously evolving frameworks, tools, and approaches to stay ahead of changing behaviors and platforms.

• Play a leading role in new business and thought leadership, articulating a differentiated vision for integrated strategy and connections planning.

• Mentor and elevate a team of strategists, fostering systems thinking, curiosity, and strategic rigor in their work.

WHAT YOU BRING

• 5-7 years of experience in omni-channel media strategy and planning, with a proven track record of leading large-scale accounts.

• A strong passion for critical thinking, problem solving, and a deep understanding of how businesses, brands, and customers interact

• Experience in "Connections Planning" or Integrated Marketing Communications (IMC), with a deep understanding of how content and media intersect.

• Expert-level proficiency with media research and audience profiling tools (GWI, MRI, ComScore, Pathmatics, etc.).

• Demonstrated success in managing 360-degree sponsorship or tentpole campaign planning.

• Strong leadership presence with the ability to influence senior clients and navigate complex multi-agency (IAT) environments.

• A data-driven mindset paired with creative intuition—you know how to back up big ideas with hard numbers.

• Proven experience in managing and growing direct reports, building a culture of excellence and curiosity.

WE SUPPORT YOU BEING YOU

DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle, or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.

DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.

DEPT® is a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI.

Learn more about DEPT®

DIVERSITY, EQUITY, & INCLUSION

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Role Ref Number: 7885

#LI-remote

The anticipated salary range for this position is listed below. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we’re flexible.

US Remote Range$96,000—$120,000 USD