Senior Product Marketing Manager – German Speaking - Cybersecurity (m/f/x)

Eye Security; Netherlands; Remote; GBP 90,000 - 120,000; Full time

Benefits offered by this job

Remote-friendly culture

Equity participation

Flexible time-off

Company retreats

Job summary

Eye Security, a fast-growing cybersecurity scale-up, seeks a Senior Product Marketing Manager – Cybersecurity (m/f/x) to shape positioning of MDR/XDR solutions in Europe. Own product marketing strategy, messaging, sales enablement, and go-to-market, collaborating with Product, Commercial and Security Operations to translate complex tech into clear client value.

You will lead positioning, create compelling content, and drive launches while staying ahead of market trends.

Qualifications

• 5+ years of experience in Product Marketing in cybersecurity.
• Ability to define product messaging and go-to-market in complex B2B SaaS environments.
• Strong knowledge of MDR, EDR, IR and related technologies.
• Excellent written and verbal communication skills.
• Strategic mindset with bias for action and high agency.
• Experience in remote, fast-growing environments with strategic and hands-on responsibilities.
• Fluent English; German language (C2) is required.

Responsibilities

• Develop positioning framework and value propositions for cybersecurity offerings.
• Define go-to-market strategies for new product launches and service updates.
• Create sales enablement materials including pitch decks, training, battlecards, case studies, and product guides.
• Build and maintain competitive intelligence to inform positioning and product strategy.

Skills

Product marketing

Cybersecurity

Go-to-market

Stakeholder management

Remote work experience

English proficiency

Job description

About Eye Security Eye Security is providing cybersecurity with embedded cyber insurance solutions for organizations in Europe. Headquartered in the Netherlands, we are already over 190 FTEs and continue to grow internationally having secured our Series C funding of €60 Million! We combine cutting‑edge technology with hands‑on expertise to detect, respond to, and recover from cyber threats in real time. Our team brings together talent from intelligence, military, tech, and consulting backgrounds — all united by a shared mission: to make enterprise‑grade cybersecurity accessible to every business, not just the big players. At Eye, you'll work on projects with an international footprint, solving real‑world challenges and helping to build a safer digital future for our clients.

About This Role We're looking for a Senior Product Marketing Manager – Cybersecurity (m/f/x) to join our Product team. As our business grows and our platform evolves, this role will play a key part in shaping how we position our cybersecurity solutions in the market. You'll take ownership of product marketing strategy, driving messaging, sales enablement, content, competitive intelligence, and go‑to‑market execution for our MDR/XDR portfolio. Sitting at the centre of Product, Commercial, and Security Operations teams, you'll translate complex cybersecurity capabilities into clear, compelling value for clients and partners. You'll work closely with our product and sales teams to ensure consistent positioning, support successful launches, and keep our market positioning sharp and competitive. This is a senior individual contributor role designed for someone who thrives on autonomy, strategic thinking, and executing with speed in a fast‑growing environment.

What You Will Do

• Develop and own the positioning framework and value propositions for our cybersecurity offerings, ensuring they resonate with technical and business buyers.
• Collaborate with Product and Commercial teams to define go‑to‑market strategies for new product launches and key service updates.
• Create and curate sales enablement materials including pitch decks, training, battlecards, case studies, and product guides.
• Build and maintain competitive intelligence that informs positioning, supports sales conversations, and influences product strategy.
• Define and execute a content strategy that supports thought leadership, demand generation, and customer education.
• Apply deep knowledge of cybersecurity threats, technologies, and market trends to inform messaging and positioning decisions.
• Track and measure the effectiveness of messaging and positioning initiatives, iterating based on customer feedback and market response.

What You Will Need

• 5+ years of experience in Product Marketing, with proven expertise in the cybersecurity domain.
• Demonstrated ability to define product messaging, execute go‑to‑market strategies, and enable sales teams in complex B2B SaaS environments.
• Strong understanding of cybersecurity market dynamics, customer pain points, and competitive positioning. You can speak confidently about MDR, EDR, IR, and related technologies.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into clear business value.
• Strategic and analytical mindset with a bias for action. Comfortable setting direction and executing with high agency.
• Strong stakeholder management and project delivery skills.
• Experience working in remote, fast‑growing environments where marketing operates with both strategic and hands‑on responsibility.
• Fluent English; German language (C2) is required

Nice‑to‑have

• Startup or scale‑up background at a high‑growth company.
• Experience with positioning frameworks and go‑to‑market methodologies.
• Track record of successful product launches or market repositioning initiatives.
• Prior experience in vendor‑led or partner‑enabled go‑to‑market models.

What We Offer

• A meaningful mission: protect organizations across Europe from real‑world cyber threats.
• Work with top‑tier professionals from national CERTs, intelligence agencies, and leading tech backgrounds.
• Full strategic ownership of a mission‑critical product area in a high‑growth cybersecurity scale‑up.
• Mentorship and growth: lead and develop the next generation of product managers; grow into broader strategy and leadership roles.
• A remote‑friendly culture with quarterly meetups and annual company retreats (in Spain, Portugal, Italy…).
• Weekly lunches (NL) and Thursday socials to stay connected.
• A generous time‑off policy, including wellbeing and volunteering days.
• Competitive salary and benefits package, including equity participation.

We are an equal opportunity employer. We are committed to making our hiring process accessible to everyone. If you need a reasonable accommodation to apply or interview for this role, please inform the TA team.