Senior Product Marketing Manager

Hadrian; Amsterdam; On-site; EUR 110,000 - 150,000; Full time

Benefits offered by this job

Unlimited paid holiday

Stock options package

Mobile phone stipend

Work-from-home budget

Referral bonuses

Job summary

Hadrian is building the future of offensive cybersecurity. We are seeking a Senior Product Marketing Manager to own positioning and GTM strategy for Atlas and Nova.

You will translate complex cybersecurity capabilities into compelling narratives, working closely with Product, Sales and Marketing to drive commercial impact. You will shape product marketing across two products, partner with senior leadership and technical experts, and help Hadrian grow in global markets while leveraging AI to

Qualifications

• 5+ years of experience in Product Marketing in a technology environment.
• Experience marketing cybersecurity products or solutions.
• Exceptional writing and storytelling abilities with a portfolio of work.
• Customer-obsessed mindset using market research and competitive intelligence.
• Experience partnering with Product, Sales, and Marketing teams to drive GTM strategies.
• Comfortable leveraging AI to improve research, content workflows, and productivity.

Responsibilities

• Own product positioning and messaging for Atlas and Nova, ensuring clear value propositions.
• Turn customer and market insights into actionable GTM strategies and materials.
• Create compelling technical narratives and content for product pages, presentations, briefs, demos and customer stories.
• Lead product launches and GTM initiatives, including content, sales readiness, and launch planning.
• Enable the Sales team with battlecards, objection handling, and proof-of-value materials.
• Drive competitive intelligence and market understanding to sharpen positioning.
• Coordinate with industry analysts and translate feedback into actionable insights.
• Develop customer proof and advocacy from real-world outcomes.
• Measure and continuously improve product marketing effectiveness using feedback and results.

Skills

Product marketing

Storytelling

Go-to-market

Positioning & messaging

Cybersecurity knowledge

Cross-functional collaboration

AI/tech awareness

Customer insight research

Job description

Can you turn complex cybersecurity innovations into stories that make the market take notice?

Then look no further, and join us here at Hadrian as our new Senior Product Marketing Manager!

Who are we?

What if cybersecurity could think like a hacker?

At Hadrian, that's exactly what we're building: the future of offensive cybersecurity, powered by autonomous AI agents that think like hackers. Founded in Amsterdam in 2021, we're on a mission to change the way organisations defend themselves by helping them find and fix security weaknesses before attackers can exploit them.

Our platform brings together two products: Atlas, which continuously maps an organisation's external attack surface and validates which exposures are genuinely exploitable, and Nova, which uses AI agents to perform in-depth penetration testing on demand. Together, they give security teams the visibility and proof they need to focus on what really matters and stay ahead of emerging threats.

Backed by $65M in total funding, including our recent $40M Series B led by Forgepoint Capital International and SmartFin, we're investing in the next generation of autonomous offensive security and expanding our impact across global markets. With a team spanning 25+ countries and offices in Amsterdam, London, and New York, we're helping organisations rethink what's possible in cybersecurity.

Join us and help shape the future of offensive security.

Your Role:

As our Senior Product Marketing Manager, you'll own how we position, communicate, and bring Hadrian's products to market. Your mission? Make it crystal clear why organisations should choose Atlas, Nova, or both, and how our technology helps them stay ahead of cyber threats.

Working closely with our Product team, hackers, Sales, and Marketing, you'll turn complex cybersecurity capabilities, technical research, and customer insights into compelling stories that differentiate Hadrian and drive commercial impact. From shaping product positioning and leading go-to-market initiatives to enabling our sales teams and understanding what makes customers buy, you'll play a crucial role in connecting what we build with what the market needs.

This is a role for someone who combines strategic thinking with hands-on execution. Someone who is genuinely curious about cybersecurity, loves getting close to the technology and our customers, and knows how to turn complex information into clear, convincing narratives backed by real evidence.

You'll have the opportunity to shape product marketing across two complementary products, work directly with senior leadership and technical experts, and make a visible impact on how Hadrian grows.

If you're excited about bringing innovative cybersecurity technology to market and telling stories that actually move the needle, we'd love to hear from you!

What you will do as Senior Product Manager at Hadrian:

• Own product positioning and messaging for Atlas and Nova, developing distinct, compelling value propositions that resonate with our target audiences and communicate the value of each product independently and together.

• Turn customer and market insights into action, conducting customer interviews, analysing sales conversations, and leading win-loss research to understand buying decisions and inform Product and GTM strategies.

• Create compelling technical narratives and content, working closely with Product and our hackers to translate complex capabilities and security research into product pages, presentations, solution briefs, demos, and customer stories.

• Lead product launches and go-to-market initiatives, owning positioning, messaging, content, sales readiness, and launch planning to drive awareness, adoption, and commercial impact.

• Enable our Sales team to win, developing competitive battlecards, objection-handling guidance, product narratives, and proof-of-value materials that help sellers confidently communicate Hadrian's differentiation.

• Drive competitive intelligence and market understanding, monitoring competitors, emerging threats, and industry developments to identify opportunities, sharpen our positioning, and inform strategic decisions.

• Build relationships with industry analysts, coordinating briefings and evaluations, communicating our product capabilities and customer outcomes, and translating analyst feedback into actionable insights.

• Develop customer proof and advocacy, turning real customer experiences and measurable outcomes into credible stories that strengthen trust and influence buying decisions.

• Measure and continuously improve product marketing effectiveness, using customer feedback, content performance, sales insights, and launch results to refine our approach and drive better outcomes.

You are fit for this job because you:

• Are fluent in English.

• Have 5+ years of experience in Product Marketing, including direct experience marketing cybersecurity products or solutions.

• Have a proven track record of owning product positioning, messaging, and go-to-market strategies for complex technical B2B products.

• Bring a strong understanding of cybersecurity, with the ability to confidently discuss technical concepts with security practitioners while translating their value for CISOs and business decision-makers.

• Are an exceptional writer and storyteller, with a portfolio of personally created work that demonstrates your ability to make complex technology clear, engaging, and compelling.

• Are customer-obsessed and commercially minded, using market research, customer insights, and competitive intelligence to shape narratives that influence buying decisions and business outcomes.

• Have experience working closely with Product, Sales, Marketing, and technical experts, building strong relationships and turning different perspectives into aligned, impactful initiatives.

• Are comfortable challenging assumptions and influencing stakeholders, using evidence, clear communication, and sound judgement to drive decisions.

• Bring a strategic yet hands-on mindset, knowing how to prioritise, take ownership, and turn ideas into high-quality deliverables in a fast-paced environment.

• Actively embrace and leverage AI to improve research, content workflows, and productivity, while maintaining high standards of accuracy, critical thinking, and editorial judgement.

Bonus points if you have:

• Experience in exposure management, attack surface management, vulnerability management, application security, or offensive security.

• Familiarity with penetration testing and AI-powered cybersecurity, including the opportunities and limitations of autonomous security technologies.

• Experience with analyst relations, including industry briefings, research participation, or analyst evaluations.

• Experience driving customer advocacy, product adoption, cross-selling, or expansion initiatives.

• Experience developing AI-powered research and content workflows, using AI tools to improve efficiency without compromising quality or technical accuracy.

Benefits at Hadrian:

• Unlimited paid holiday

• Stock options package

• Mobile phone stipend

• Work-from-home budget

• Referral bonuses

Why you want to be part of Hadrian:

Make the internet safer: We enable companies to protect their customers, employees, and other stakeholders from malicious hackers by providing real-time Exposure Management from the Hacker’s perspective

Board a primed rocket ship: Hadrian is growing fast; the team is approaching 100 wonderful people, notable customers are signed, and significant funding is raised. Now is the time to join our high-growth journey

Be part of a strong and dynamic culture: Our values define who we are as a group and serve as the cornerstones to guide us in building a product that our customers love. At Hadrian, we achieve this by championing a culture that takes ownership, succeeds together, increases velocity, and pursues growth

Our customers are seeking a world-class and reliable digital security service. That is exactly what we are offering. Therefore, a background check will be part of the process.