Senior Product Marketing Manager

Capital.com; Amsterdam; On-site; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Competitive Salary

Work-Life Harmony

Generous Time Off

Employee Referral Program

Health & Pension Benefits

Workation: 30 days remote

Volunteer Days

Job summary

Capital.com is seeking a Senior Product Marketing Manager to partner with product teams, shape positioning, and own end-to-end GTM for launches. You will define messaging architecture, collaborate with marketing and regional teams, and drive market intelligence to inform strategy.

The role emphasizes strong data skills, collaboration with creative teams, and the use of AI tools to improve briefs and campaigns. A fintech background and multi-jurisdiction experience are highly valued.

Qualifications

• 5+ years in product marketing or related field.
• Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination and measurement.
• Comfort building positioning documents from first principles without templates.
• Ability to pull and interpret data using analytics tools and make data-driven calls.
• Working understanding of AI tools and how to apply them in marketing workflows.
• Experience briefing creative teams to establish strong brand identity.

Responsibilities

• Partner with product teams from early in development — bring market insight and positioning thinking.
• Own end-to-end GTM for product launches — from positioning to channel coordination and post-launch analysis.
• Build and maintain the messaging architecture for product areas — what to say, to whom, and in what order.
• Collaborate with marketing and local market teams to embed product in brand across regions and channels.
• Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials for consistency.
• Run competitive and market intelligence — synthesize signals into actionable recommendations.
• Define success metrics for product adoption and report performance.

Skills

GTM for launches

Data analysis

AI in marketing

Brand identity briefing

Cross-functional coordination

Tools

Amplitude

Claude

Cursor

Job description

We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talent team.

Capital·com is expanding, rebuilding, and rethinking the way the traditional broking industry operates. Product teams are highly focused on delivering an exceptional and unified platform to empower traders to make better financial decisions.

Senior Product Marketing Manager, you'll work alongside product teams — shaping how products are framed, narrated and ultimately adopted.

Responsibilities

• Partner with product teams from early in the development process — contributing market insight, trader perspective, and positioning thinking before features are built, not after
• Own end-to-end GTM for product launches — from positioning and messaging through to channel coordination and post-launch performance analysis
• Build and maintain the messaging architecture for your product areas: what we say, to whom, in what order, and why
• Work with marketing and local market teams to embed product as a pillar of brand — ensuring what we build and what we say reinforce the same story across every region and channel
• Brief and review marketing copy, onboarding flows, in-app messaging, and enablement materials to keep the product story consistent across every touchpoint
• Run competitive and market intelligence — synthesizing signals from client research, trading behavior data, and the broader market into actionable recommendations
• Define success metrics for product adoption and report performance clearly

Requirements

• 5+ years in product marketing, with at least 2 in a fintech, brokerage, or financial services product environment
• Experience running GTM for multiple product launches, including scoping, briefing, cross-functional coordination, and measurement
• Comfort working from first principles: you can start from a product spec and arrive at a positioning document without a template
• Facility with data: you can pull your own analysis in Claude, Cursor or Amplitude, interpret it, and make a call
• A working understanding of AI tools and how to apply them in a marketing workflow — to move faster, think more clearly, and produce better briefs, not to replace judgment
• Experience working closely with creative teams — you understand what a strong brand identity requires, can brief against it precisely, and know when something is off

Nice to have

• Experience with CFD, derivatives, or retail investment products — you understand the regulatory sensitivity and the client mindset
• Exposure to multi-jurisdiction marketing — what you can say in the UK, Cyprus, Australia, and the UAE are meaningfully different constraints

What you will get in return

• Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated
• Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock
• Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry
• Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team
• Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
• Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
• Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community

Our company has an Internal Reporting Procedure. It is available from the Human Resources Department upon request [e-mail]. You may report a violation referred to in the Procedure under the terms specified therein.

Be a key player at the forefront of the digital assets movement, propelling your career to new heights!

Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity.

Work alongside one of the most brilliant teams in the industry.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.