Senior Product Marketing Lead, Europe

Yokogawa; Amersfoort; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Yokogawa is seeking a Deputy Product Marketing Manager to own the full product marketing lifecycle across European markets. You will partner with Product, Sales, Service, OpCos, and Channel Partners to drive growth, market expansion, and new customer development, reporting to the Product Marketing Manager.

The role requires 15+ years of experience scaling complex products in the European process industry, combining strategic leadership with strong commercial execution.

Qualifications

• 15+ years of experience in product marketing, business management, or commercial leadership.
• 5+ years in a senior or leadership role, managing cross-country or European scope.
• Proven track record of launching and scaling products within the European process industry.
• Strong analytical capability combined with excellent storytelling and communication skills.
• Ability to bridge technical depth with commercial impact and customer value.

Responsabilités

• Define and lead the product business strategy across Europe.
• Own OpCo-level business planning, including budgets, funnel management, and monthly forecasting.
• Drive market expansion and MRO business growth in collaboration with OpCos and channel partners.
• Support annual business agreements with OEMs and skid builders to optimize SG&A and ensure direct sales focus on new customer development.
• Develop and execute end-to-end product marketing strategies, including positioning, messaging, pricing, and launch plans for new and existing products.

Connaissances

15+ years in product marketing

Cross-country leadership

Product launch & scaling

Storytelling & communication

Description du poste

Yokogawa is seeking a Deputy Product Marketing Manager to own the full product marketing lifecycle across European markets. You will partner with Product, Sales, Service, OpCos, and Channel Partners to drive growth, market expansion, and new customer development, reporting to the Product Marketing Manager.

The role requires 15+ years of experience scaling complex products in the European process industry, combining strategic leadership with strong commercial execution.