Senior European Product Marketing Lead

Yokogawa Electric Corporation; Netherlands; Remote; EUR 120,000 - 180,000; Full time

Job summary

Yokogawa Electric Corporation in Europe seeks a Deputy Product Marketing Manager to own the full product marketing lifecycle—from positioning and messaging to launch execution and market expansion. You will partner with Product, Sales, Service, OpCos, and Channel Partners to drive growth across European markets.

The ideal candidate has 15+ years of experience scaling complex industrial products in the European process industry, combining strategic leadership with strong commercial execution, and

Qualifications

• 15+ years of experience in product marketing, business management, or commercial leadership.
• 5+ years in a senior or leadership role, managing cross-country or European scope.
• Proven track record of launching and scaling products within the European process industry.
• Strong analytical capability with excellent storytelling and communication skills.
• Bridge technical depth with commercial impact and customer value.

Responsibilities

• Define and lead the product business strategy across Europe.
• Own OpCo-level business planning, including budgets, funnel management, and monthly forecasting.
• Drive market expansion and MRO business growth with OpCos and channel partners.
• Develop and execute end-to-end product marketing strategies, including positioning, pricing, and launches.
• Translate complex technical capabilities into clear customer value propositions.
• Create enablement assets such as battle cards, whitepapers, case studies, and sales materials.
• Conduct joint customer visits with OpCs and channel partners to support discussions.
• Coach and motivate OpCo sales teams to achieve budgets and growth targets.
• Map OpCo skill sets and develop scalable product expertise across Europe.

Skills

Product marketing

Strategic leadership

Commercial execution

Stakeholder management

Cross-country experience

Market expansion

Job description

Yokogawa Electric Corporation in Europe seeks a Deputy Product Marketing Manager to own the full product marketing lifecycle—from positioning and messaging to launch execution and market expansion. You will partner with Product, Sales, Service, OpCos, and Channel Partners to drive growth across European markets.

The ideal candidate has 15+ years of experience scaling complex industrial products in the European process industry, combining strategic leadership with strong commercial execution, and