Senior Product Marketeer

Talk360; Amsterdam; On-site; EUR 70,000 - 90,000; Full time

Job summary

Talk360 is seeking a Product Marketing Manager to shape how the world understands our international calling platform. You will define positioning, messaging and storytelling that connect with millions of users and partners globally.

You’ll lead go-to-market for launches, turn customer insight into campaigns, own Talk360.com experience, and align Product, Marketing and Support around a single story. The role sits in a lean, international team and offers the chance to influence product decisions

Qualifications

• Experience turning features into propositions and launches into adoption.
• Ability to translate customer insights into sharper messaging and campaigns.
• Proven track record in consumer tech or fast-growing international environments.

Responsibilities

• Own positioning, messaging and storytelling for Talk360 for millions of users worldwide.
• Lead go-to-market for new features and major product launches.
• Turn research and user conversations into effective campaigns and business impact.
• Own Talk360.com experience and optimize visitor conversion.
• Bridge Product and Commercial teams to ensure a single, clear story.

Skills

Product marketing mindset

User curiosity

Commercial instinct

Strong messaging skills

Evidence-based decision making

Consumer tech experience

Job description

The Challenge

Talk360 helps users across the world to make reliable international calls to the people who matter most. Every day, people across 190 countries rely on us when they need to reach family, friends, customers or colleagues. Right now, almost everything we say about our product assumes a single narrative. But our users are not one audience. Someone calling their parents every Sunday has different needs and motivations than someone calling customers overseas every day for work. The same is true for our features: someone sharing credit with a colleague expects something very different from someone sharing credit with a family member abroad, yet today we describe both in exactly the same way.

That's where you come in. As our first Product Marketing Manager you'll define how Talk360 is positioned, understood and brought to market. Working at the intersection of Product, Commercial and Customer Insight, you'll turn features into stories, launches into adoption, and customer insight into sharper positioning. Most importantly, you'll help us move from marketing one product to speaking to the many reasons millions of people rely on Talk360 as we continue to expand beyond international calling.

We're a lean, international team of around 30 people, profitable since 2025, and expanding beyond our core app through embedded calling for B2B2C partners. We need someone who wants to define how a company like that talks about itself, not someone who wants a narrative that's already been written.

What You'll Do

• Own how the world understands Talk360. Define the positioning, messaging and storytelling that brings our product to life for millions of people around the world.
• Lead go-to-market for everything we launch. From new features to major product releases, you'll shape launch strategies that drive awareness, adoption and long‑term customer value.
• Obsess over our users. Turn research, behavioural data and user conversations into sharper messaging, stronger campaigns and better commercial outcomes.
• Own our online product experience. Own Talk360.com, continuously improving how we explain our product and convert visitors into loyal users.
• Be the bridge between Product and Commercial. Ensure product innovation translates into commercial success by aligning Marketing, Product and Support around one clear story.
• Influence what comes next. Use customer insight and market intelligence to shape product positioning, identify new opportunities and help guide future product decisions.

The Team

You'll sit closest to Edgar (Chief Revenue Officer), Ruben and Yulia (Paid and Organic Channel Specialists), Nikita (CRM) and Quintin, Kseniia and Cameron (Product Team). We're a flat, lean team, so you'll have real, direct exposure to product and commercial decisions from day one, not a filtered version of them.

What You Bring

• A product marketer's mindset. You know how to turn features into stories, products into propositions and launches into customer adoption.
• User curiosity. You constantly ask "Why would someone care?" and use research, behavioural data and customer conversations to find the answer.
• Commercial instinct. You understand that product marketing exists to drive business outcomes—from acquisition and activation to retention and lifetime value.
• Strong messaging skills. You know how positioning, copy and storytelling influence customer behaviour, and you have the judgement to craft messaging that resonates with different audiences.
• Evidence over assumptions. You're comfortable using data to validate ideas, measure success and uncover new opportunities for growth.
• Experience in consumer tech. You've worked in B2C, ideally in a fast‑growing, international business where products evolve quickly and customer expectations are high.