Senior Product Manager for Automated Vehicle Marshalling (AVM)

Embotech; Rotterdam, Den Haag; On-site; EUR 110,000 - 150,000; Full time

Benefits offered by this job

Flexible hours

Job summary

Embotech, an award-winning software scale-up, seeks a Senior Product Manager for Automated Vehicle Marshalling (AVM) to lead end-to-end lifecycle from vision to deployment. You will expand AVM into distribution and logistics sites, shaping strategy with engineering, sales and operations, and ensuring profitable, scalable deployments across customer sites in Europe.

You will gather market feedback, translate needs into product specs, oversee pilots, and coordinate cross-functional teams to

Qualifications

• Requires strong product leadership and strategic thinking.
• Experience with pricing models, business cases and direct enterprise customers.
• Ability to influence across engineering, operations and sales.
• Excellent English communication; German a plus.

Responsibilities

• Build and execute the product strategy for AVM across segments, starting with distribution sites.
• Define generic core vs. segment variants and plan scalability across sites.
• Build the offer: packaging, pilot formats, pricing and cost models, ROI.
• Lead product discovery for new segments with system engineering.
• Collaborate with engineering, sales and operations on releases and positioning.
• Support AVM product managers on scalability and margins.
• Coordinate with partners to align joint solutions and offerings.

Skills

Product leadership

Pricing strategy

Stakeholder management

English proficiency

Travel willingness

Education

Engineering/CS/Robotics degree

Job description

Embotech is an award-winning software scale-up developing autonomous driving technology and solutions for private ground applications, such as passenger cars in factories and trucks at port terminals. We deliver safe autonomous transportation built on the real-time optimization technology we have been developing since 2012. Our Automated Vehicle Marshalling (AVM) solution is TÜV-certified and in serial production: it moves new cars driverlessly through automotive plants, using sensors in the infrastructure rather than in the car, and has just passed one million cars moved.

In this role, you will take the product lead in growing AVM, Embotech's most mature product, beyond the automotive plants where it runs today, reporting to the VP Product. You will own the expansion into new segments, starting with distribution and logistics sites, and help to execute and shape the strategy for the AVM product family. You will improve how the product scales across sites in terms of cost and operations. You will decide what is generic core and what is customer-specific, shape the offer and how it is priced, in close collaboration with the other product managers, the engineering team, the operations team, and the business development team. We offer an exciting role in a fast-growing company with attractive conditions and flexible hours. Embotech develops innovative products in a modern and dynamic environment, and you can expect an international atmosphere, with highly skilled colleagues who have a passion for excellence and efficiency. We are looking for highly motivated people to help us solve one of the most complex challenges of today and take our company to the next level.

The Senior Product Manager for Automated Vehicle Marshalling (AVM) will lead the end-to-end product lifecycle, from vision and strategy to deployment and continuous improvement, in close collaboration with engineering, sales, and operations teams. This full-time, on-site role is based in Rotterdam and The Hague, where the Senior Product Manager will work directly with customers and internal stakeholders to define product requirements, prioritize roadmaps, and ensure successful integration of AVM solutions into industrial logistics environments. Day-to-day responsibilities include gathering and analyzing user and market feedback, translating customer needs into clear product specifications, overseeing pilot implementations, and coordinating cross-functional teams to deliver high-quality releases on time. The role also involves monitoring product performance, identifying opportunities for optimization, and supporting business development with product expertise, demos, and documentation. The Senior Product Manager will contribute to strategic decisions, help shape Embotech’s autonomous logistics portfolio, and ensure AVM remains competitive and aligned with industry standards and safety certifications.

Responsibilities

• Build and execute the product strategy for new AVM segments, starting with distribution sites, and shape the AVM family strategy with the other AVM product managers
• Define the generic product core and the variants per segment, and plan how infrastructure and operations evolve to make the product scalable and profitable across customers and sites
• Build the offer: packaging, pilot formats, pricing and cost models, and the customer ROI and business case
• Lead product discovery for new segments, starting with distribution sites, with system engineering: customer problems, requirements, and the trade-offs between safety, availability and cost
• Work with technical project leads on releases, and with business development on positioning, bids and key customer relationships
• Support the other AVM product managers in improving scalability and margins across the product family, and be the recognized expert on the product, its markets and its competition
• Work closely with partners to align on our joint solutions and offerings.

Requirements

• Degree in engineering, computer science, robotics or a related field; advanced degree a plus
• 10+ years of relevant experience, including 5+ years of product management or product leadership for complex B2B systems combining hardware, software and deployment on site
• A proven track record of expanding a B2B product deployed at customer sites into new markets or segments, and improving its scalability
• Strong commercial judgement: pricing models, business cases and working directly with enterprise customers such as OEMs and logistics operators
• Ability to lead through influence across engineering, operations and sales
• Excellent written and spoken English; German is a plus
• Willingness to travel to customer sites in Europe and the US
• Experience with safety-relevant or certified products (e.g. ISO 13849, ISO 26262, ISO 3691-4), in automotive, intralogistics, industrial automation or robotics

Our preferred starting time for this position is ASAP.