Senior Product Designer

Homerun B.V.; Amsterdam; Hybrid; EUR 90,000 - 110,000; Full time

Benefits offered by this job

€90–€110k salary (gross)

8% holiday allowance

5% pension contribution

Stock options

Company trips

Lunch on office days

Job summary

Secfi is seeking a Senior or Lead Product Designer to own design and shape the product’s direction. You will partner with an experienced remote designer in a small, growing function and help set the standards for the future of the product.

You’ll report to the Head of Product & Technology, and your role blends product design with occasional branding work as the company undergoes a rebrand and platform evolution.

Qualifications

• Shipped consumer-facing design with strong visual quality.
• Able to tackle complex product systems and convey them clearly.
• Experience with startup/scale-up environments preferred.
• Prototyping and user testing with minimal oversight.

Responsibilities

• Own Maeve: AI planner interaction and trust in UI.
• Own portfolio value tracker: real-time pricing signals and insight.
• Own core product: equity planning tools and financing flows.
• Lead rebrand implementation across product surfaces and design system.
• Define design operations as the team grows.

Skills

Consumer product design

Problem solving

1→0 to 1

Generalist

AI-forward

8 years experience

Degree in design

Fluent English

Education

Design degree

Tools

Figma

Adobe Suite

Midjourney

Claude Design

Rive

Blender

Job description

Design the systems behind some of the biggest financial decisions people ever make.
Secfi is building the private wealth stack for employees and executives with equity.

The Problem We're Solving

Private markets are where most wealth is created today, and they're notoriously hard for individuals to navigate. The best financial advice has always been a luxury, reserved for the ultra-wealthy, delivered by private bankers.

And even those who can afford an advisor often find that most have a blind spot when it comes to pre-IPO company equity & stock options. It's a black box for most in the industry.

Meanwhile, startup employees give years of their lives. Intense work, real sacrifice. Then the company finally has its exit, and they get burned. They pay more tax than they need to. They don't have access to private bank liquidity solutions. They mishandle their shares. They can leave millions on the table, on the single biggest financial decision of their life.

We're changing that.

Secfi is putting sophisticated equity strategy in the hands of the people building the world's most innovative companies.

We work with the builders behind the best tech companies on the planet. We're doubling revenue year on year, growing AUM at over 200%, and we're trusted by employees from companies like Canva, Stripe, SpaceX, Databricks and Anthropic.

We're indirectly invested in more than half the IPOs of the biggest tech brands you know, and we help the people who built them with something deeply personal: their finances.

Why Now?

We're at an inflection point. Demand is climbing, and we're expanding fast on all fronts. A great fintech is a blend of financial products and technology, and we're pushing hard on each.

The financial products. The financing and wealth platforms that already drive our revenue, with a fast-growing user base. Now we're deepening them. Automating what's still manual, shipping the features that turn a strong business into a category leader.

The technology. Maeve is our agentic financial planner, and it's becoming the interface for everything Secfi does. Not a feature bolted onto the side, but the hub: the connective layer between our financing, wealth and planning products, and the way customers interact with all of it.

And the brand. We're about to go through a rebrand with an external agency, with a lot of work downstream of it. We're also looking hard at where we go next on mobile.

Which means the person who joins now isn't inheriting years of accumulated decisions and nudging margins. There's a rare window here to shape how the whole thing looks and feels.

It's early enough that the biggest problems are still unsolved. The people who join now are the ones who'll solve them.

About The Role

We're looking for a Senior or Lead Product Designer to own design at Secfi.

You'd be the second designer, working alongside an experienced product designer who's remote. The design function is small and still taking shape, which is the opportunity. We're not looking for a second pair of hands. We're looking for something closer to a founding designer: someone who takes the space, sets the standard, and treats the product as theirs.

You'll report to our Head of Product & Technology, who spent his career as a designer and design director before this. Design conversations here happen in substance. You won't need to translate your decisions into executive-speak to be heard, and you won't be the only person in the room who cares whether it's right.

Let's be straight about what this is, and what it isn't. This is roughly 90% product design and 10% brand - a landing page, a campaign visual, the occasional pitch slide. You won't be hired for brand work, but some of it comes with the territory.

And the hard part of this job isn't the pixels. Someone's single largest asset is usually a stake in a company that has no public price, it might be worth a fortune, or nothing. Working out what to do with it means holding several things at once: what it's worth today and what it might be worth later, what it costs to exercise, what tax falls due and when (often years before any money actually arrives), and how all of that shifts if they change jobs, move country, or the company raises again. Then you have to make it legible on a screen to someone brilliant who has never wanted to think about any of it.

You'll need to open the model and understand the maths. If numbers and spreadsheets make you want to leave the room, however good your UI is, this won't be the role for you. If the opposite is true - if a genuinely complicated problem is the interesting part - there aren't many places you'll find one this good.

What You'll Own

• Maeve. How customers interact with our AI planner - how it shows up, when it speaks, and how trust gets built into an interface where an LLM is advising on money. Still being defined. You'll define a lot of it.
• The portfolio value tracker. Our flagship surface, moving from a static valuation view to a live one: real-time pricing signals, market news, AI-generated insight. The problem is making an increasingly rich stream of information legible instead of overwhelming. Information design meeting financial UX.
• The core product. Equity planning tools, onboarding and financing flows used by tens of thousands of people. Keeping them sharp matters as much as shipping new things.
• The rebrand, and everything downstream of it. A new identity is coming, and a lot follows it - the design system, the product surfaces, the website. You'll take the lead on bringing it through into the product, and own the relationship with the agency alongside your manager.
• How design works here. The function is small and still taking shape. As it grows, you'll define how it operates.

Experience You Need

• Consumer product design craft. You've shipped B2C products where design quality visibly mattered. Complex B2B alongside that is a plus. Purely B2B won't work here, and neither will a career spent entirely in e-commerce. We need someone who's designed against real complexity.
• Comfort with hard problems. Financial, quantitative, technical - the domain matters less than the evidence that you thrive working with difficult problems, and that you can hold a complicated system in your head and make it simple on screen.
• Genuine 0→1. Initial concept through to detailed design and shipped product. This usually means recent startup or scale-up experience.
• A strong generalist. You do your own prototyping and your own user testing. If you've always had a research team to hand work to, this will feel like a shock.
• AI-forward. You already use AI in your own workflow and you're fluent in what's currently possible - Claude Code for prototyping, Figma Make, wiring prototypes back into Figma. You tend to find the new tool before the team does.
• Around 8 years' experience. We're less interested in the number than in the maturity: how you approach the work, the team, and reason.
• A degree. Design, art, architecture or something adjacent - or a master's from a good school in something else entirely and a deliberate move into design. We want evidence you studied something properly.
• Fluent English. You'll be discussing design decisions with engineers, PMs and executive layer. That has to be effortless.

Bonus Points

• Financial product experience. Banks, brokers, fintech. We don't expect you to arrive knowing equity, vesting or tax, most of our team didn't. But if you've designed for money before, it helps.
• Mobile app design. Our platform is web-based and responsive today, and mobile is somewhere we're actively looking. We rate a mobile lens highly regardless: designers who've worked with less real estate tend to simplify rather than fill.
• Design system experience. You'll own and evolve ours. Having built one from scratch is a plus; being comfortable maintaining and improving one matters more.
• Brand and marketing range, and visible taste. Plenty of product designers can make a system-compliant screen and then produce an ugly landing page. We try to add a tasteful layer to everything, and we'll be looking for evidence you can too.
• 3D. There'll be some in the new branding. Genuinely optional, but if you enjoy Blender you'll find a use for it here.

Tools You'll Work With (this isn't fixed)

Figma · Adobe Suite (Photoshop, Illustrator, occasional After Effects and Premiere) · Midjourney · Claude Design · Rive · Blender

Practicalities

Location - Amsterdam, 3 days a week (Monday, Tuesday, Thursday)

Contract - 1 year Dutch contract, indefinite thereafter

Eligibility - We sponsor work visas, process the 30% ruling & relocate for the right person (relocation credit provided)

Compensation - €90 – €110K (including 8% holiday allowance) + 5% pension contribution + bonus + stock options

What's In It For You?

A manager who came up through design. Your manager was a designer and a design director before he ran product and technology. For an experienced designer this is the difference between defending your work and discussing it. Feedback here is specific, and craft is understood rather than reacted to.

A rebrand, and a lot of work behind it. Most senior design roles are maintenance dressed up as ownership. This one isn't. You'll arrive right as the identity changes, with the product surfaces, the design system and the website all to be brought through it.

Ownership, and room to shape the function. You'll own real surfaces from day one and help define how design works as the team grows. No layers, no committee, no design-by-consensus.

Users who'll make you better. Founders, executives and early employees at the best tech companies in the world. They put craft into their own products and they expect it back. They notice.

A problem worth solving. Equity, tax, valuation and financial planning, wired into an agentic product where the answer has to be right every time. It's hard. That's the appeal, and it's also the filter.

A business that's actually working. Profitable, doubling revenue year on year with 60k+ users. You're building from strength, not sprinting ahead of a runway.

How we work. Amsterdam office 3 days a week with your product and engineering teammates. Up to 4-6 weeks fully remote a year. Lunch on office days. Company trips - a fully paid ski trip, hiking in Norway. High trust, high standards. We iterate fast, we're not afraid to kill ideas, and we work hard. But we look after our people; this isn't a place that mistakes long hours for good work.

The Hiring Process

Step 1: 30 minute call with our internal Talent Partner

Step 2: 45 minute call with our Head of Product & Technology

Step 3: Panel style design session with some of our team members

Step 4: Final conversation with our Founder & CEO to ensure all questions are answered & offer!