Senior Product Designer

Social Leverage; Amsterdam; Hybrid; EUR 80,000 - 110,000; Full time

Job summary

Secfi is seeking a senior product designer in Amsterdam to shape real surfaces from day one, owning end-to-end product work for Maeve and the portfolio value tracker.

You will contribute to core onboarding and advisory flows, with occasional brand work, in a hybrid Amsterdam setup with a small, growing design team.

Qualifications

• Senior product designer with meaningful product work at SaaS or complex tools.
• Ability toown projects from discovery to ship with minimal art-direction.
• Experience designing scalable design systems and AI-enabled products.

Responsibilities

• Shape how customers interact with Maeve, Secfi's AI assistant for equity planning.
• Design for the portfolio value tracker with real-time data signals and insights.
• Own core product surfaces and contribute to brand moments as needed.
• Collaborate with a small design team and report to a design leader.

Skills

Senior product design craft

End-to-end ownership

Systems thinking

Curiosity about AI

Fluent English

Financial product experience

Design systems experience

Job description

Secfi helps startup employees and executives navigate one of the most consequential financial decisions of their careers: what to do with their equity. We provide planning, financing, and wealth management for people whose net worth is concentrated in illiquid stock — a problem the traditional financial industry has largely ignored.

The majority of our customers are in the US. Our headquarters is in Manhattan, where our business, investment, advisory, and finance teams are based. Amsterdam is our product and engineering hub — front-end and back-end engineers and product managers, nine nationalities between us. Our customers are engineers, operators, and founders at venture-backed companies, and they expect the same level of craft from us that they put into their own products.

About the role

We're at an inflection point. We recently launched Maeve, our AI assistant specialized in what Secfi does best — equity planning and wealth strategy for startup employees. And we're evolving our portfolio value tracker, the flagship tool customers use to understand what their equity is actually worth, from a static valuation view into a live surface that weaves in pricing signals, market news, and AI-generated insights.

The product surface is expanding faster than one designer can hold. This is mostly a product design role — roughly 90% product, with the occasional landing page, campaign asset, or pitch slide in the mix. You won't be hired for brand work, but a bit of it comes with the territory.

You'll be the second designer, working alongside a senior designer who's currently remote. The design function is small and still taking shape — that's the opportunity. You'll own real surfaces from day one, help define how design works here as the team grows, and report to a manager who came up through design leadership and is invested in your craft. This is a senior IC role: if you want to go deep and help shape a function rather than slot into a fixed ladder, that's the trade on offer.

Your manager is Robin, our Senior Director of Product, Technology — a former design director. Conversations about design happen in substance, not vague reactions, and you won't need to translate your decisions into executive-speak to be heard.

What you'll work on in your first year

• Maeve. Shape how customers interact with our AI assistant — how it shows up, when it speaks, how trust gets built into an interface where an LLM is advising on money. A product surface we're still defining.
• Portfolio value tracker. We're layering in new data signals — real-time pricing, market news, AI-generated insights. Your job is to design how customers make sense of an increasingly rich information stream without it becoming overwhelming. Information design meets financial UX.
• Core product. Continuous improvement to onboarding, advisory flows, and existing surfaces.
• The occasional brand moment. A landing page, a campaign visual, a pitch slide. Roughly 10% of your time.

What we're looking for

• Senior product design craft. You've shipped meaningful product work at companies where design quality mattered — SaaS, consumer, or genuinely complex tools. You can walk us through the thinking behind the work, not just the screens.
• End-to-end ownership. You can run a project from discovery to ship without detailed art direction, and you're comfortable being one of two designers on the team.
• Systems thinking. You design with the next ten screens in mind. Consistency without preciousness — you can extend a design system and you know when to break it.
• Real curiosity about AI. You use AI tools in your own workflow and you tend to find the new one before the team does. You're excited to design for AI products too — Maeve and the tracker are where a lot of your work will land, and we want someone who sees that as the interesting part of the job.
• Based in or able to be in Amsterdam, and fluent in English. Dutch is not required.
• Financial product experience. We don't expect you to arrive knowing equity, vesting, or tax — most of our team didn't. If you've designed for money before, great. If not, show us you can hold complexity and you'll be fine.
• Brand and marketing range. Helpful for the ~10% of the role that lives there, but it's not why we're hiring you.
• Design systems experience. You'll help evolve ours; prior work building or scaling one is a plus.

Practicalities

• Location: Amsterdam, Netherlands. Hybrid — around 2.5 days a week in the office, with the rest of the product and engineering team.
• Contract: Dutch employment contract.
• Eligibility: You need the right to work in the Netherlands, or to be eligible for relocation and a work permit.
• Hybrid setup: 2.5 days per week in our Amsterdam office
• Lunch provided on office days
• Yearly trip to our NYC office
• A culture that values autonomy, craft, and people feeling recognized

Location Amsterdam, Netherlands

Work Mode On-site

Seniority Mid-Senior

Function Design, Product

Salary EUR 80k-110k / year

Company Size 11-50 employees

Skills Brand Design Information Design Product Design Systems Thinking