Senior Partnership Manager

AIHR; Rotterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

AIHR is seeking a Senior Partnership Manager to grow the commercial partner network and design programs that drive growth across the partner ecosystem. You will own the channel strategy, manage key partners, and architect programs with resellers, consultancies, and universities to fuel B2B revenue.

The role offers ownership, direct access to leadership, and the opportunity to shape the program as it scales globally.

Qualifications

• Experience building and managing multi-channel partner programs.
• Proven track record in growing partner revenue.
• Ability to present to leadership and work cross-functionally.

Responsibilities

• Grow the existing partner program and optimize revenue opportunities.
• Design and launch larger partner programs with resellers, HR consultancies, system integrators, and universities.
• Build a structured go-to-market for tech partnerships and report results to leadership.
• Collaborate with Marketing, Sales, and Product to enable partners.

Skills

Partnership management

B2B sales

Channel development

Strategic planning

Job description

Do you look at a partner program that works and immediately see what it could become at three times the size? Are you the kind of person who owns your number and a running book of business, while designing the channels that will carry the next phase of growth? Do you want a mandate that is yours: rethink how we work with resellers, open up consultancies and universities, and work out where tech partnerships fit? And do you like variety, where growing an existing commercial partner one day and presenting a new partner model to leadership the next is just part of the job?

AIHR is looking for a Senior Partnership Manager to grow our commercial partner book and build the partner programs that take us into the next phase of growth within our Sales Department. This is not a marketing position.

About AIHR

Founded in 2016 with the mission to future-proof HR, the Academy to Innovate HR (AIHR) has become the world's market leader in online training for human resources (HR) professionals. We have a global customer base spanning 140+ countries, including companies such as Unilever, Reckitt, Goldman Sachs, Philips, Deloitte, Nike, Heineken, and UBS. It is our goal to continuously upskill and empower 1,000,000 HR Professionals.

We are an international team of 100+ people, driven by excellence, innovation, and a hunger to grow in everything we do. As such, we strive to provide the world's best courses and excellent support to our customers while continuously optimizing every aspect of our work. With over 30 nationalities, our team is diverse, yet we all share a few traits: we're friendly, enthusiastic, and great team players.

Being a fast-growing company, working at AIHR means taking on a lot of responsibility. For a senior hire, that means real ownership: the room to shape a commercial channel, direct access to leadership, and the potential to craft your own role as the program grows.

Role and Responsibilities

As Senior Partnership Manager, you come in with the ambition to triple the AIHR partnership program. Today that program is a global portfolio of 130+ commercial partners driving primarily single-seat e-commerce sales, plus a reseller channel that brings in B2B business. Both work, and both have far more potential than we currently capture. Your job is to optimize what we have, evolve it into a set of structured commercial partner programs, and work out which new channels deserve investment.

This is a quota-carrying role with a build mandate. You manage a running book of business with our existing commercial partners and stay their main point of contact. On top of that, you design and launch larger partner programs with resellers, HR consultancies, system integrators, and universities. We have a strong belief that these partners, HR implementation consultants in particular, are well placed to position our courses with their clients, and that this can become a major revenue stream for AIHR.

Your work is built from three connected workstreams:

• Grow the existing partner channel: run the existing book, grow partner revenue, and identify the commercial opportunities that drive meaningful additional business.
• Build the extended partner programs: restructure the reseller program so it generates more predictable, repeatable B2B revenue, and extend it to consultancies, system integrators, and universities.
• Define the tech partnership go-to-market: research which commercial models fit AIHR, propose the strategy, then test, validate, and build out what works.

You'll report to the Team Lead for Channel & Strategic Partnerships, work closely with Marketing, Sales, and Product to get your partners what they need, and act as the partnership network's advocate across the wider commercial team. You will regularly present proposals and results to AIHR leadership.

On a typical day

On a typical Monday morning, you start with your pipeline. Your existing partner book is quick to review: a few conversations need a nudge, two QBRs are coming up. The larger partnerships take more thought. Other companies in our industry have built significant revenue through resellers, consultancies, and universities, but these deals have a longer sales cycle, so you always keep several opportunities moving at the same time. Today that means a value-added reseller in the middle of a negotiation, a prospective university that wants to add AIHR's courses to its 2027 academic year, and a consultancy that signed last month and now needs to get moving.

After lunch you speak with the managing partner of a German niche consultancy that does a lot of HR implementation work. Her clients keep running into the same problem: the new system goes live, and the HR team lacks the skills to get the most out of it. You talk through how capability building could become part of her offering, with AIHR as the partner behind it. She is interested, and you agree to work out a commercial proposal together. Next yo