Senior Media Strategy Lead - Multichannel Growth

Dyson; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Product discount (Dyson)

Pension plan

29 days annual leave

Fitness plan

Employee Assistance Program

Life Assurance

Transport allowance

Health insurance

Eye care reimbursement

Job summary

Dyson in Amsterdam, Netherlands, is seeking a Senior Media Manager to own end-to-end media planning across paid and owned channels. You will drive annual, quarterly, and campaign planning, optimize channel mix, and partner with agency and regional teams to deliver measurable impact on brand and commercial KPIs.

Reporting to the Head of Marketing for Benelux and Nordics, you will lead a team of media managers and specialists, championing media excellence and ensuring efficient, test-driven

Qualifications

• 7+ years’ experience in media planning, agency or in-house, with leadership of multi-channel teams.
• Deep knowledge of planning and buying across TV, Print, OOH, Programmatic Display & Video, Social, and Search.
• Ability to interrogate local market plans to deliver both brand lift and demand.
• Strong analytical skills with data-driven attribution and media-mix modelling.
• Expertise in media and audience planning, creative development, and ad operations.

Responsibilities

• Lead the development and delivery of media strategies with marketing teams and agency partners for Benelux and Nordics.
• Own and manage annual, quarterly, and campaign planning cycles with milestones and governance.
• Serve as primary lead for media agency partners, driving collaboration and executional excellence.
• Develop cross-channel audience and media plans for launches and key campaigns with connected consumer journeys.
• Drive audience planning using insights from first-party data and analytics.
• Optimize media investment and channel mix through data-driven planning and forecasting.
• Build relationships across functions, commercial teams, and regional/global teams to deliver integrated plans.
• Champion test-and-learn culture using experimentation frameworks and measurement approaches.
• Monitor and report campaign performance with actionable recommendations to improve ROI.
• Provide thought leadership on media innovation and measurement trends.
• Maintain strong relationships with agencies and stakeholders for consistent KPI tracking.
• Oversee budget and budget governance to ensure investment accuracy.

Skills

Leadership

Multi-channel planning

Data-driven attribution

Media-mix modelling

Strategic thinking

Communication

Job description

Dyson in Amsterdam, Netherlands, is seeking a Senior Media Manager to own end-to-end media planning across paid and owned channels. You will drive annual, quarterly, and campaign planning, optimize channel mix, and partner with agency and regional teams to deliver measurable impact on brand and commercial KPIs.

Reporting to the Head of Marketing for Benelux and Nordics, you will lead a team of media managers and specialists, championing media excellence and ensuring efficient, test-driven