Senior Marketing Data Scientist — MMM, MTA & Incrementality

Concorde network B.V; Amsterdam; On-site; EUR 90,000 - 130,000; Full time

Job summary

Rituals is seeking a Senior Marketing Data Scientist to own our marketing measurement initiatives. You will drive MMM, MTA, and Incrementality Testing to quantify short-term revenue and long-term brand impact.

You will translate complex data into actionable guidance, working with digital, marketing, and data colleagues to strengthen measurement capabilities and deliver a single source of truth for business decisions.

Qualifications

• Degree in a quantitative field such as Data Science, Econometrics, Statistics, Mathematics or Engineering.
• 5+ years in data science or advanced analytics in marketing, media or commercial context.
• Strong programming (Python/SQL) and familiarity with cloud environments and data visualization.
• Ability to translate complex data science concepts into actionable recommendations for media teams and leadership.
• Experience driving analytics projects end-to-end with stakeholder adoption.

Responsibilities

• Lead MMM initiatives using Bayesian modeling to quantify short-term revenue and long-term brand impact.
• Own end-to-end development and optimization of the MTA framework using GA4 data.
• Design and execute Test & Learn roadmap with different digital marketing teams to measure true causal impact.
• Build a Unified Measurement View by calibrating MMM, MTA, and testing for a single truth source.
• Translate models into media action by running scenario planners and delivering insights for optimized plans.
• Drive measurement adoption by structuring reporting calendars and advising on KPI standards.

Skills

Data science

Analytics

Marketing analytics

Python

Education

Quantitative degree

Tools

Python

SQL

Cloud

Data visualization

Job description

Rituals is seeking a Senior Marketing Data Scientist to own our marketing measurement initiatives. You will drive MMM, MTA, and Incrementality Testing to quantify short-term revenue and long-term brand impact.

You will translate complex data into actionable guidance, working with digital, marketing, and data colleagues to strengthen measurement capabilities and deliver a single source of truth for business decisions.