Senior Manager, Employer Brand & Talent Attraction

Coca-Cola Europacific Partners; Rotterdam; On-site; EUR 110,000 - 140,000; Full time

Job summary

Coca-Cola Europacific Partners (CCEP) is seeking a Senior Manager to lead our employer brand and talent attraction strategy across Europe and Asia Pacific. You will partner with Talent Acquisition, People & Culture, Communications and local markets to shape how CCEP shows up to the talent we need now and in the future.

You will own the full funnel—from media strategy and partnerships to CRM, campaigns and channel performance—ensuring high-quality pipelines and engaging candidate experiences.

Qualifications

• Experience leading global employer brand and talent attraction in a complex, international organisation.
• Understanding of talent marketing, segmentation, digital channels and recruitment technology.
• Experience using talent analytics to identify gaps, influence senior stakeholders and shape strategy.
• Experience using AI, automation and experimentation to improve content and candidate journeys while preserving brand authenticity.
• Experience managing global marketing budgets and agency partnerships across markets.

Responsibilities

• Define and lead CCEP’s global employer brand and talent attraction strategy aligned to workforce priorities.
• Own the full talent attraction funnel: media strategy, agencies, CRM, campaigns and channel performance.
• Shape end-to-end candidate experience including personalization, search and journey design.
• Manage employer reputation and external recognition across markets; guide local teams.
• Build measurement and tech approach using AI and analytics to improve targeting and ROI.

Skills

Global employer brand

Talent attraction

Marketing budgets

Agency partnerships

Data analytics

Job description

Make an impact in ways that matter.

Join a business built on trusted brands, great people and teamwork, where care and fresh ideas help keep things moving.

Here, your contribution helps serve our customers, support our operations and enable our teams to do their best work.

You’ll be encouraged to bring your strengths, supported to grow, and welcomed into a team where we make a meaningful difference together.

Senior Manager, Employer Brand & Talent Attraction

• Anderlecht, Belgium; Sofia, Bulgaria; Germany; Paris, France; Reykjavik, Iceland; Norway HQ, Norway; Lisbon, Portugal; Madrid, Spain; Barcelona, Spain; Stockholm, Sweden; Rotterdam, Netherlands; Uxbridge, United Kingdom

What do you become part of

You will join CCEP’s Talent Acquisition Centre of Excellence and lead our employer brand and talent attraction strategy across Europe and Asia Pacific. You will help shape how CCEP shows up to the talent we need now and in the future, working closely with Talent Acquisition, People & Culture, Communications and our local markets.

What will you do

• Define and lead CCEP’s global employer brand and talent attraction strategy, aligned to our workforce priorities, future skills and business needs.
• Own the full talent attraction funnel, including media strategy, agency partnerships, CRM, campaigns and channel performance, with accountability for improving engagement, conversion and the diversity and quality of talent pipelines.
• Shape the end-to-end candidate experience across our careers ecosystem, including personalisation, search and generative engine optimisation, talent communities and candidate journey design.
• Proactively manage CCEP’s employer reputation across markets, lead our Top Employers programme and other external recognition, and provide guidance to local markets.
• Build a strong measurement and technology approach for employer brand, using AI, marketing technology and analytics to improve targeting, content, efficiency and return on investment.

What we expect from you

• Experience leading global employer brand, talent attraction and/or talent marketing across a complex, international organisation.
• Understanding of talent marketing, segmentation, candidate behaviour, digital channels, employee advocacy and recruitment technology.
• Experience using talent intelligence, analytics and market insights to identify gaps, shape strategy and influence senior stakeholders.
• Experience using AI, automation and experimentation to improve content, candidate experience, personalisation and marketing effectiveness, while maintaining authenticity and brand standards.
• Experience managing global marketing budgets, agency partnerships and cross-functional relationships across different markets and cultures.

We are Coca-Cola Europacific Partners (CCEP), with 39,000 people serving 4 million customers across 31 markets. We combine the scale of a large multinational business with expert local knowledge of the customers and communities we serve, investing, employing, manufacturing and distributing locally.

We recognise that some people may prefer not to participate in alcohol-related sales, interactions or promotions.