Senior Digital Marketing Manager - E-commerce (Remote)

Placements24; Netherlands; Hybrid; EUR 90,000 - 150,000; Full time

Benefits offered by this job

Performance bonuses

Fully remote work

Health, dental, vision insurance

Professional development budget

Strategic impact on growth

Job summary

Placements24 seeks a Senior Digital Marketing Manager to drive our client’s e-commerce growth from a fully remote base in the Netherlands. You will own end-to-end digital marketing across paid search, SEO, social, email, and affiliates to maximize revenue and ROAS.

The ideal candidate brings 7+ years in digital marketing, with 4+ in senior ecommerce leadership, plus a data-driven, ROI-focused mindset and strong cross-functional collaboration skills.

Qualifications

• Bachelor's or Master's degree in Marketing, Business, or related field.
• 7+ years of progressive digital marketing experience with 4+ years in senior management for e-commerce.
• Proven data-driven strategies that increased revenue and market share.
• Strong leadership, planning, and remote team management abilities.

Responsibilities

• Develop and implement integrated digital marketing strategies to meet e-commerce targets.
• Lead paid campaigns (PPC, social, display) with budget efficiency.
• Oversee SEO to ensure strong organic visibility for catalog and site.
• Grow email marketing and affiliates to boost retention and acquisition.
• Analyze multi-channel data to generate strategic insights and reports.
• Collaborate with teams and agencies to ensure flawless execution.

Job description

About the Role

Our client is seeking a highly experienced and strategic Senior Digital Marketing Manager to lead their e-commerce marketing efforts in a fully remote capacity. This pivotal role requires a leader with a proven track record in developing and executing comprehensive digital marketing strategies that drive significant online sales growth and brand visibility. You will be responsible for overseeing all digital channels, including paid advertising, SEO, social media, email marketing, and affiliate programs, with a relentless focus on measurable results and ROI. This is an exceptional opportunity for a seasoned digital marketing professional who excels in a remote environment and is passionate about shaping the future of e-commerce marketing.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve e-commerce sales targets, customer acquisition goals, and brand objectives.
• Lead and manage all aspects of paid advertising campaigns (PPC, social media ads, display), optimizing for performance and budget efficiency.
• Oversee SEO strategy, ensuring strong organic visibility for the e-commerce platform and product catalog.
• Manage and grow email marketing programs and affiliate partnerships to drive customer retention and acquisition.
• Analyze complex data from various digital channels to provide strategic insights, performance reports, and actionable recommendations.
• Lead, mentor, and collaborate with internal teams and external agencies to ensure seamless execution of digital marketing initiatives.

Requirements

• Bachelor's or Master's degree in Marketing, Business, or a related field, or equivalent extensive experience.
• Minimum of 7 years of progressive experience in digital marketing, with at least 4 years in a senior management role focused on e-commerce.
• Demonstrated success in developing and executing data-driven digital marketing strategies that have significantly increased revenue and market share.
• Expertise across a wide range of digital marketing disciplines, including SEO, SEM, PPC, social media marketing, email marketing, and analytics (Google Analytics, etc.).
• Strong leadership, strategic thinking, and analytical skills.
• Proven ability to manage budgets, teams, and projects effectively in a remote setting.

Benefits

• An industry-leading salary package and significant performance-based bonuses.
• Fully remote work arrangement, allowing for global flexibility.
• Executive-level health, dental, and vision insurance coverage.
• Generous professional development budget and opportunities for advanced training.
• The chance to shape the digital strategy of a rapidly growing e-commerce business.